Apple Discontinues Gold Color Options for Older iPhone 6, 6 Plus, and 5s

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 9, 2015.

  1. MacRumors macrumors bot

    MacRumors

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    Customers who want to purchase an iPhone with a gold finish will need to purchase either the new iPhone 6s or the iPhone 6s Plus as Apple has discontinued gold finishes for all other iPhone models, including the iPhone 6, 6 Plus, and 5s.

    Going forward, the iPhone 6, 6 Plus, and 5s will only be available for purchase in Space Gray or Silver, reserving the Gold and Rose Gold colors for the company's new flagship iPhones. Apple has confirmed to The Verge that the gold color options are no longer available for older iPhones.

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    With the launch of the iPhone 6s and the iPhone 6s Plus, Apple has dropped the prices on the iPhone 6 and the iPhone 6s by $100. The iPhone 6 now starts at $549 for the 16GB model, while the iPhone 6s starts at $649. The two iPhones are also no longer sold in 128GB capacities.

    The iPhone 5s is also still available for sale as Apple's low-priced iPhone option, purchasable in a 16GB configuration for $0 with a two-year contract or $49 for 32GB. With the iPhone 5s representing the lower-end of the iPhone lineup, the colorful iPhone 5c has been discontinued.

    Article Link: Apple Discontinues Gold Color Options for Older iPhone 6, 6 Plus, and 5s
     
  2. ZacNicholson macrumors 6502a

    ZacNicholson

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  3. redscull macrumors 6502a

    redscull

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    #3
    No more colorful 5C, but the new 6S has 4 color options. It's like a kindred spirit.
     
  4. lincolntran macrumors 6502a

    lincolntran

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    #4
    But when will samsung has rose gold as an option for its galaxy note plus edge s z sos
     
  5. dannys1 macrumors 68020

    dannys1

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    And they didn't update Space Grey to match the darker grey on the Watch. I have no idea which colour to go for now, I don't really like any of them - or the look of the iPhone 6 at all, but I was at least hoping for a dark Space Grey to come out. I do like the new features though so alas, i'll get one of the ugly blighters.
     
  6. redheeler macrumors 603

    redheeler

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    Just as I was wishing I had gone with Space Gray on my iPhone 5s! :p
     
  7. bushido Suspended

    bushido

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    #7
    considering the iPhone 6S is 49€ more expensive than the 6 was this may keep the resell value of an golden iPhone 6 up for a while
     
  8. dannys1 macrumors 68020

    dannys1

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    #8
    Next year along with "3D-S Force S-Touch"
     
  9. commander.data macrumors 65816

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    #9
    So is gold colour anodization actually more complicated or expensive than other colours? Or is this purely an up-selling strategy rather than a technical issue?
     
  10. bushido Suspended

    bushido

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    #10
    the S6 already got a rose gold version
     
  11. MacFather macrumors 6502a

    MacFather

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    #11
    People wanted darker Space Gray, Timothy failed again.
     
  12. Apple4everr macrumors regular

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  13. jdillings macrumors 65816

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    #13
    This is Apple. The answer should be obvious.
     
  14. redheeler macrumors 603

    redheeler

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    I'd say both an upselling and cost-cutting strategy. It's cheaper to offer only two color options for older models than three, especially with there being 3 older models available.

    The good news is that Gold iPhone 5s and iPhone 6/6+ owners will enjoy increased resale value.
     
  15. goodcow macrumors 6502a

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    It's to reduce the ballooning number of product SKUs they're managing now.
     
  16. griffd macrumors newbie

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    #16
    You overlooked one possibility, which I think is the biggest reason for this change; to simplify inventory. Number of SKUS, especially now that we have two sizes in both the standard and low cost options. Dropping a color reduces the number of models they need to maintain by 4. That's why the also dropped the 128gb option.

    Obviously it will also help sell more 6s's, andn Apple may be happy about that too, but I don't think that was the primary motive.
     
  17. ghost187 macrumors 6502a

    ghost187

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    #17
    Is the gold more yellow or is it champagne colored as before? My disappointment for the lack of space black is pushing me out of my comfort zone for color choices.
     
  18. KPOM macrumors G5

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    #18
    It's probably an inventory issue and an up-sell. By keeping fewer varieties of the older model around, it's easier to match supply with demand. Plus the emphasis is always on the newest models.
     
  19. dancefreak macrumors regular

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    #19
    The Persians aren't buying anything but the newest phone model.
     
  20. cariacou macrumors 6502a

    cariacou

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    #20
    very smart.
    forcing people who want the "fashion" version to get the latest one
     
  21. Locoboof macrumors 65816

    Locoboof

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    #21
    Something tells me that 128gb iPhone 6S plus is going to be a hard get. I'm in for a white 64gb or black iPhone 6S. Wife wants the rose gold 64gb iPhone 6S
     
  22. Slippery Gimp macrumors member

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  23. madsci954 macrumors 68030

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    #23
    6 months, give or take.
     
  24. Lazy macrumors 6502

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    #24
    Is it just me or is that rose gold color really just pink?
     
  25. duaneu macrumors 6502a

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    #25
    It looks more pink than gold to me too.
     

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