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It's worked pretty well for Apple so far... (NeXT, original iPod OS, Final Cut and all related Media company acquisitions, PA-SEMI, iAd etc., etc. it's a pretty longlist)

None of those things were outside apple's core competency. NeXT made overpriced machines and an OS aimed primarily at education. Sound familiar? Apple made consumer devices long before the original iPod. Their sales were already targeted at content producers when they bought Final Cut. They have been involved in ASIC design since at least the mid 1990's (and probably earlier).
 
No need for a new partnership...

The best thing Apple can do at this point to at least save a little bit of face is put that new Unisys partnership and one modified line in the OS X Server 10.6 (vs 10.5) EULA to work:
"Subject to the terms and conditions of this License, you are granted a limited non-exclusive license to install and use one copy of the Mac OS X Server software (the “Mac OS X Server Software”) on a single Apple-branded computer" plus:
http://www.unisys.com/unisys/theme/index.jsp?id=1120000970004610072
(specifically http://www.unisys.com/unisys/inc/pdf/spec_sheets_products/10-0083.pdf ) and the server's virtualization capabilities could keep them in the enterprise.

Chance of this actually happening? 0.0000001%.
 
you seemed surprised that there was an uninformed post with an apple bias haha! looking back, i don't even know why this is news worthy as apple was never really in the "enterprise/business realm" and they have made it clear where their direction is headed, from computer company to a hand held company
None of those things were outside apple's core competency. NeXT made overpriced machines and an OS aimed primarily at education. Sound familiar? Apple made consumer devices long before the original iPod. Their sales were already targeted at content producers when they bought Final Cut. They have been involved in ASIC design since at least the mid 1990's (and probably earlier).

that is more optimistic than i would have been :D:D:D
Chance of this actually happening? 0.0000001%.
 
you seemed surprised that there was an uninformed post with an apple bias haha! looking back, i don't even know why this is news worthy as apple was never really in the "enterprise/business realm" and they have made it clear where their direction is headed, from computer company to a hand held company.

True, the only places where I've seen Apple servers being used is for large scale rendering farms but these days with the rise of cloud computing many animation houses are just buying time on a cloud computing platform to do their rendering thus lowers their ongoing and upfront costs. That is the future for many of these large batch processing jobs which makes me wonder whether that is what these big Apple data centre's are for in the future.
 
...Avid is still dominant with the higher-end (bigger budget) productions, Avid software is better designed for multi-user environments (FCP is basically a single-user product that can be shoehorned into multi-user situations), and Avid makes first party, shared storage systems (Unity and ISIS) that are purpose built for post production. Avid has even qualified FCP for use on it's Unity and ISIS systems.

Saying Avid is dominant is pretty inaccurate when Apple has 3x-4x the number of seats "Out in the Wild." Avid has been pushing their development so hard over the last 3 years, because they're working up out of a hole. Avid's Unity/ISIS is relatively new and as real working work group editing solution it just moved into the scene about year and a half ago. Workgroup editing is in Apple's blueprint and will probably be in the next update. Apple's been working at application inter-operation between all of their Studio apps in a way that would suggest that work group editing was always going to be next. A fair number of places were using Mac Pros as media servers/junctions before the XServe and even after the Xserve so that they had additional full workstations, but the XServe with XSan would be so much better suited going forward and that's just for media editing/rendering etc.

With Apple gaining more of a pole position in gaming there's an opportunity for them market solutions for MMO servers to any platform, but especially for Apple hardware.
 
To me the biggest problem with this is that it seems Apple didn't learn it's lesson from desktop editing. They're moving ever closer to a networked world where they will have zero influence in the realm of the hardware that's serving everything to their consumer products. There will be a point where serving companies will just flat out refuse to stream critical services to Apple products and they'll be forced back into the server business. This is what happened with desktop editing and what forced them to go out and buy Final Cut. Honestly they could just avoid all of that unpleasantness by attacking the server market now.
 
To me the biggest problem with this is that it seems Apple didn't learn it's lesson from desktop editing. They're moving ever closer to a networked world where they will have zero influence in the realm of the hardware that's serving everything to their consumer products. There will be a point where serving companies will just flat out refuse to stream critical services to Apple products and they'll be forced back into the server business. This is what happened with desktop editing and what forced them to go out and buy Final Cut. Honestly they could just avoid all of that unpleasantness by attacking the server market now.

The Steve won't hear this.
 
None of those things were outside apple's core competency...

Ok that's an oxymoron if I've ever read one. There's no company that goes out of it's way to spend millions of dollars and get involved with all of the legal pain of corporate acquisition just to "Tweak" their core competencies...That would just be simply stupid.

Apple needed to buy their way into a new OS direction because they simply had not the faculties to re-develop the Mac OS into a modern OS or re-build it around UNIX or Linux.

Apple needed to buy Final Cut, eMagic Logic and a whole host of other compositing technology companies, because they had not the the faculties to develop real-time multi-stream video/audio editing or finishing products for audio or video, but they needed to get back into those markets to maintain the single marketshare/demographic that would still support the company.

Certainly Apple had some ASIC/RISC development background, but realistically they were extremely limited since they'd spun off ARM at least a decade earlier and weren't the main silicon developer in the PowerPC partnerships they were in even before the switch to Intel. What they knew about processor development was antiquated and they needed to rebuild that well from scratch prior to the PA-SEMI acquisition.


Acquiring ORACLE/CRAY would represent another acquisition the same vein of Apple's previous blueprint. However, making that level of commitment to server hardware and software development would require quite a bit of testicular fortitude. That fortitude would be particularly necessary in the middle of the Flash war that Steve Jobs started and the fact that a lot of people still view Apple as "Cultish." I don't know that Apple has much chutzpa these days being as warm and comfy as they are in their consumer market, but I hope that they sooner rather than later A.) Realize how short sited not being in the server market is and B.) Aren't naive enough to believe that they can provide every user of Apple hardware everything they'll ever need error free in perpetuity from their Oracle based cloud in South Carolina.


True, the only places where I've seen Apple servers being used is for large scale rendering farms but these days with the rise of cloud computing many animation houses are just buying time on a cloud computing platform...


Uh....no. There's no medium to large sized company that will put their non-disclosure agreement materials on a publicly accessible server system because they all know there's no online server that can't be hacked. (there's no company over twenty years old that doesn't have "disgruntled" ex-employees floating around eager to do the company in.)

U.S. media producing companies could probably cut their costs drastically and compete with places in the UK and Vancouver, but their clients won't approve processes that include cloud processing for large chunks of the projects just because of potential leaks and reliability questions. Vancouver and UK houses keep their processing in-house, but pay their employees less.


Bottom line is Apple should figure out that having some influence on the back end of these various industries ultimately is in their long term best interest as everyone inches closer to an ever more networked computer world. Productizing "Cloud" solutions for businesses instead of thinking Apple can control it all from South Carolina or wherever is a critical next step for them while they have the momentum on the client/consumer side of things.
 
Ok that's an oxymoron if I've ever read one. There's no company that goes out of it's way to spend millions of dollars and get involved with all of the legal pain of corporate acquisition just to "Tweak" their core competencies...That would just be simply stupid.

Go to business school. Successful business ALWAYS focus on their core competencies. Apple is and always has been good at consumer-focussed high end "smart" consumer electronics, particularly in the educational, content-creation, and recreational sectors. That's what they are good at, where they've been successful, and where they have been and continue to innovate.

Just like Intel is good at non-ASIC/non-SOC VLSI design, so they sold off their ASIC businesses. Cray is good at supercomputers, so they don't try and get into the game console business. Sony is good at consumer-focussed electronics, so they don't try to sell industrial robots for making cars. IBM is great at selling mass quantities of things tied to service contracts, so they ditched their PC business.

And this is why Apple and steve jobs would never be so moronic to try to buy themselves into server rooms. The technology, channels of commerce, support and revenue models, etc. are all completely different from what Apple is good at.

If you refuse to go to business school, at least do some light reading:

http://www.clarity-consulting.com/developing_a_core-competence_strategy_summary.htm
http://bizjournals.com/tampabay/stories/2010/08/09/smallb2.html
http://tutor2u.net/business/strategy/core_competencies.htm
http://www.1000ventures.com/business_guide/crosscuttings/core_competencies.html

etc.
 
Go to business school. Successful business ALWAYS focus on their core competencies. Apple is and always has been good at consumer-focussed high end "smart" consumer electronics, particularly in the educational, content-creation, and recreational sectors. That's what they are good at, where they've been successful, and where they have been and continue to innovate.

Just like Intel is good at non-ASIC/non-SOC VLSI design, so they sold off their ASIC businesses. Cray is good at supercomputers, so they don't try and get into the game console business. Sony is good at consumer-focussed electronics, so they don't try to sell industrial robots for making cars. IBM is great at selling mass quantities of things tied to service contracts, so they ditched their PC business.

And this is why Apple and steve jobs would never be so moronic to try to buy themselves into server rooms. The technology, channels of commerce, support and revenue models, etc. are all completely different from what Apple is good at.

If you refuse to go to business school, at least do some light reading:

http://www.clarity-consulting.com/developing_a_core-competence_strategy_summary.htm
http://bizjournals.com/tampabay/stories/2010/08/09/smallb2.html
http://tutor2u.net/business/strategy/core_competencies.htm
http://www.1000ventures.com/business_guide/crosscuttings/core_competencies.html

etc.

I agree with your analysis, but I'm puzzled as to why Apple didn't
  • A: announce a strategic partnership with HP to support Apple OSX Server on a specific set of Proliant systems
  • B: announce a strategic partnership with VMware to support Apple OSX Server on VMware Server/ESX

Unless, of course, the future is Ios only.... :eek:
 
I agree with your analysis, but I'm puzzled as to why Apple didn't
  • A: announce a strategic partnership with HP to support Apple OSX Server on a specific set of Proliant systems
  • B: announce a strategic partnership with VMware to support Apple OSX Server on VMware Server/ESX


Simply because it swing the door wide open to the Pystars of the world to legally start another Mac Clone War.
 
Simply because it swing the door wide open to the Pystars of the world to legally start another Mac Clone War.

Huh? How? The fact that Apple changes its license agreement to allow use of one version of OS X on a non "Apple-labelled" machine does not change:

1) the legality of clones. By allowing apple-chosen 3rd parties to run OS X Server Apple would not be acquiescing to allow any other machine to run OS X. The validity and enforceability of the license agreement doesn't change.

2) the ease of creating clones. By supporting particular 3rd party configurations running OS X Server, Apple does not materially make it technically easier to create clones. It's already easy, as anyone with a hackintosh will tell you.

3) the motivation to create clones. By supporting particular 3rd party configurations running OS X Server, Apple actually decreases the motivation (albeit only slightly) to buy or create hackintoshes - more authorized choices means less reason to create one's own solution.

Apple absolutely should have provided some path for those who bought into Apple's server strategy. By eliminating true servers on short notice without communicating a viable Plan B, any hope apple had to get marketshare in the server room is gone for a very long time - IT managers need visibility and reliability, and they now know not to expect that from Apple.
 
Apple absolutely should have provided some path for those who bought into Apple's server strategy. By eliminating true servers on short notice without communicating a viable Plan B, any hope apple had to get marketshare in the server room is gone for a very long time - IT managers need visibility and reliability, and they now know not to expect that from Apple.

I agree, but Apple doesn't really seem to care about this corner of the Market. There is no way they'll return to it at this point with hardware. Presumably, server versions of OS X will continue to exist.
 
I agree, but Apple doesn't really seem to care about this corner of the Market.

As many have pointed out, the servers are important for managing large deployments and specific applications like farms for rendering. By implication, they must not care about the larger installations and professional applications.


There is no way they'll return to it at this point with hardware.

Agreed, that's why I suggested a third party server or virtualization.

And copying issues could easily be addressed with a USB security dongle, the TPM chip, or network license servers.


Presumably, server versions of OS X will continue to exist.

Why would you presume that? At any point Apple could decide that it isn't selling enough copies of Apple OSX Server and drop the product.
 
Huh? How? The fact that Apple changes its license agreement to allow use of one version of OS X on a non "Apple-labelled" machine does not...


As I recall the fact that Apple has the option of integrating unique hardware into their computer specifications in their back pocket is the main barrier between them and anti-competitive enforcement against them. I could be wrong, but that's what I remember from some anti-competitive case that had come up.

The problem is, if the potential for unique hardware/technology being added is the lynch pin for them beating back anti-competitive legal action than putting the OS on what amounts to hardware made by another manufacturer that has no possibility of adding unique technology then there are all kinds of anti-competitive tags that could be attached to them like attempting to manipulate component prices for all computer parts just, or colluding on price fixing schemes on computers and/or components. I suspect something like their case with over buying and canceling flash drive orders iPods to net them more favorable prices would come up to prove a history of that kind of behavior.

Bottom line for me is that it would make more sense for Apple to just buy their way into server rooms so that if Google attempts to start paying companies to not serve or develop for Apple it won't work they would be running their companies (in some cases) on Apple hardware.
 
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Why would you presume that? At any point Apple could decide that it isn't selling enough copies of Apple OSX Server and drop the product.

There is no guarantee of support for an infinite duration, but given the existence of the Mac Mini "server" version and the relatively low overhead of maintaining the server version of the OS, it seems reasonable that they continue in this manner for some time. My guess is that the servers were used most in small academic/business settings (<100 users) and the currently available software/hardware will support this for quite some time.
 
There is no guarantee of support for an infinite duration, but given the existence of the Mac Mini "server" version and the relatively low overhead of maintaining the server version of the OS, it seems reasonable that they continue in this manner for some time. My guess is that the servers were used most in small academic/business settings (<100 users) and the currently available software/hardware will support this for quite some time.

Interesting that you say "guess" :).

One could also "guess" that the expense of making a 1U version of the Mac Pro would be minimal, yet we know what the overlord and the bean counters decided for that offering.

I wouldn't place money on a bet that Apple OSX Server will still be offered a year from now.
 
I also believe that the anti-competitive component is what has them NOT promoting the fact that Mac OS X can be and is virtualized on Oracle hardware. You can check their site (Oracle's) and see that Mac OS X virtualization is there, but pretty much hidden in their pages and not promoted very well.

The Apple campus/cloud(?) in Carolina is running on this hardware and I wonder if Apple is targeting Oracle for acquisition because of this development. There was even someone that posted in this thread, I believe, that was actually using OS X on Oracle hardware virtualized. I doubt Apple can leave things the way they are without altering the EULA, but I also doubt they'll dismantle the millions of dollars of workstations they have in Carolina if they're Oracle based. (I mean what clearly they have no commitment to building XServes, so the cloud probably isn't running on those.) To start discriminating against PC brands by ommission (in the EULA) that are selling the same identical hardware will raise the eyebrow of the ITC which already has it's eye on Apple now.
 
To start discriminating against PC brands by ommission (in the EULA) that are selling the same identical hardware will raise the eyebrow of the ITC which already has it's eye on Apple now.

The ITC has no jurisdiction over any such thing. And the only "eye" they have on Apple now is they have been accused of importing patent-infringing goods into the U.S. in violation of 35 USC 271(a), and the ITC is an enforcement mechanism for this, as it's "international trade" - they no more have their "eye" on Apple than does a district court in which a patent case is filed.
 
The ITC has no jurisdiction over any such thing. And the only "eye" they have on Apple now is they have been accused of importing patent-infringing goods into the U.S. in violation of 35 USC 271(a), and the ITC is an enforcement mechanism for this, as it's "international trade" - they no more have their "eye" on Apple than does a district court in which a patent case is filed.


Once there are cases open everything about a company's trading patterns get scrutinized and the FTC doesn't turn a blind eye to that.
 
Once there are cases open everything about a company's trading patterns get scrutinized and the FTC doesn't turn a blind eye to that.

Now you're just being silly. The FTC and the ITC are two completely different agencies. Which one are you talking about?
 
These organizations don't operate in a vacuum.

what is that supposed to mean?

Here's the thing with you:

1) you are wrong about the FTC. The ITC is completely different than the FTC. FTC does not care at all about ITC, but they do care about antitrust violations. The ITC does not care about antitrust violations, but they do care about trade violations such as importing of counterfeit goods or patent-infringing goods. These organizations are as closely related as the IRS and the INS. Just because they have two letters in common does not mean they pay any attention to each other. And each time you are caught in not understanding something, you create a new conspiracy (the ITC will get em! The FTC is in cahoots with the ITC!)

2) you are wrong about the FTC having anything to investigate. Last I checked, Apple isn't even remotely close to having an OS monopoly, and hence there is nothing for the FTC to care about (other than iTunes, which is a completely different issue). If Apple chooses to use its OS on some computers, it is not under any legal obligation to make that same choice available to anyone else.

3) you are wrong about Apple buying Oracle. It will absolutely never ever happen.
 
what is that supposed to mean?

Here's the thing with you...



Here's the thing with you:

1. You're an idiot...really you're a pompous idiot. I usually don't do things like this, but it's just definitely called for in this instance. One too many people told you were sharp and it's gotten to your head. (or maybe not and lashing out on these boards is your to way feel smart. Either way it doesn't really matter much.)

2. Your opinion, posted here, is still just your opinion.

3. It's probably not a coincidence the the FTC and the ITC have already launched investigations of Apple less than six months ago around the same time. (FTC/ITC) In this age of global business

4. It's not necessary to have a monopoly to be investigated or charged with illegal anti-competitive actions.

5. You have an opinion about Apple acquiring Oracle, that's great. I disagree with you and believe you have the vision of a naked mole rat, but that's just my personal opinion. I don't know if Apple will acquire Oracle and just as importantly neither do you.

6. If you want to have conversation about how wise it is for Apple to have 80% of the products they sell (2-5 years from now) be net devices but not have any influence on the backend of the web outside of iTunes and their various app stores I'm happy to discuss that further. All of this other nonsense that amounts to "Apple will do this and Apple will do that because my second year marketing instructor said so" is a pretty ridiculous conversation to be having.


(Just to add another little something for you to chew on. Steve Jobs doesn't even have a Bachelor's degree and has been known to make "Unorthdox" decisions from time. It's highly unlikely would prescribe to the cmiear interpreted business school model of running a business.)
 
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