deeply disappointed
I wrote this letter to Apple about this terrible decision:
Dear folks at Apple,
I am deeply distressed by this message.
I have been a loyal Apple customer for close to twenty years and I feel like I've been kicked in the gut by you.
Worse, it feels like my house burned down and I lost all my photo albums.
I imagine that you must be aware, if you pause to reflect, that this is the one thing people are usually most concerned about after their loved ones whether the photo albums were saved or lost when someone loses their home.
Making and collecting photos has been a central part of my identity since I was a child half a century ago. I may be unusual in the depth of that obsession, but I know I am far from unusual in placing a high value on preservation of the photos I've taken and saved in my life.
When I enthusiastically switched from film to digital seven years ago it was because I was placing my faith in Apple's HomePage web albums as a superior and secure replacement to the shelves full of print albums I'd lovingly added to and tended for years before then.
Since 2003 I have maintained a membership to not just one, but two .Mac accounts one for my personal albums and one for my elementary classroom albums.
The former comprises 187 albums averaging probably 30-40 photos each and the latter 150 averaging a similar number each. I would estimate, conservatively, that each of those albums took at least a couple of hours to select the photos, order them, write captions for them, publish, proofread, and correct. More likely it may have been double that or more.
I am devastated to think that the company I believed all this time was the opposite of Microsoft (which you creatively parodied in that
famous 1984 commercial) instead has become it's equivalent not only in this
level of incompetence, but worse, in it's arrogance the kind of arrogance that Bill Gates (whom I actually went to school with at Laurelhurst Elementary School in Seattle, Washington in the 1960's until he transferred to an expensive private school after the fifth grade) today exhibits in his
Billionaire Boys Club dictation of flawed educational policy that threatens the public education bedrock of our democracy with the corporate-driven distortions of the insidiously-named "
No Child Left Behind Act".
But aside from the aggravation of these latter realities, I am simply appalled, as a loyal customer of your once-revered company for nearly two decades now, that you would treat said loyal customers in such a flagrantly disrespectful manner.
The suggestions you offer for recovering Homepage albums before they disappear entirely in just one month are hopelessly inadequate.
It is not just the photos that need to be recovered. It is the editing, ordering, and caption-composing that went into all of them as well. As I have pointed out above, that is literally hundreds of hours of effort on the part of this one loyal customer alone. Multiply that by how many I don't know, but the cherished product of these hours that you are sending up in smoke with this move is truly criminal. Think of every newspaper article you've ever read about people losing their homes to disaster. After the people, isn't it always the photo albums that people mention next as what they are either grateful or crushed for having saved or lost?!
Heretofore I thought this company had a conscience (that's certainly what all of your advertising purports to portray). B
ut does that square with this picture? If Apple truly does have a conscience, it will recognize that you owe it to your patrons to devise some software that will translate these untold thousands (probably millions) of about-to-be-disappeared Homepage albums into at least a more readily recoverable format, if not actually directly into the successor format of iWeb albums.
Please reconsider this dastardly "business" decision before it causes untold distress and ill will towards your previously highly-regarded company.
Sincerely,
Steve Catton
20-year Apple computer user