Apple Donates $250K to Sponsor 'Innovation Zone' in Accessibility-Focused Playground Coming to Sunnyvale

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 6, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    The Magical Bridge Foundation, which helps build playgrounds for children and adults with disabilities and special needs, this week announced that Apple will help fund the foundation's latest playground, located in Sunnyvale, California's Fair Oaks Park. Magical Bridge Foundation's playgrounds are located in select communities in the Bay Area, including Mountain View, Morgan Hill, Palo Alto, and Redwood City.

    Apple's contribution to the playground will come in the form of a $250,000 donation and mark the company as a sponsor of an "Innovation Zone" section of the park. Magical Bridge Foundation describes this area as "a dynamic space within the Sunnyvale playground for people of all ages and abilities to meet, learn, explore, create and build new and diverse relationships."

    [​IMG]
    Clockwise from top left: The Innovation Zone, Kindness Corner, Playhouse + Playstage, and Tot Zone


    Apple's sponsored Innovation Zone is said to lie "at the heart" of the new playground's leading edge concepts.
    Magical Bridge Foundation is still collecting contributions for the playground, and if it raises its goal of $3.3 million it will begin construction on the Sunnyvale location in fall 2018, with a public opening aimed for 2020. Other tech companies have also announced sponsored areas in the playground, including LinkedIn's $150,000 sponsorship of the "Kindness Corner." Other play zones, like a Tot Zone, Spin Zone, and Playhouse + Playstage, are still available for sponsorship.


    Apple has long been a proponent of accessibility within its software and through the selling of hardware accessories in its online and retail stores. The company has annually celebrated events like Autism Acceptance Month and Accessibility Awareness Day, and in 2015 was honored as a recipient of a Helen Keller Achievement Award from the American Foundation for the Blind for the company's accessibility efforts, particularly VoiceOver's ability to give vision-impaired users access to iOS devices.

    Article Link: Apple Donates $250K to Sponsor 'Innovation Zone' in Accessibility-Focused Playground Coming to Sunnyvale
     
  2. AlliFlowers Contributor

    AlliFlowers

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    I love this! Accessibility has been overlooked lately.
     
  3. ThunderSkunk macrumors 68030

    ThunderSkunk

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    Investing $250k in Sunnyvale?
    Can't wait to see Julian and Ricky turn this into a smashing success!
     
  4. palmerc2 macrumors 65816

    palmerc2

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    Sunnyvale’s finest!! I’m sure they’ll use their book learnings smarts on investimentals wisely and not mess this up, Ricky.

    [​IMG]
     
  5. blacktape242 macrumors 65816

    blacktape242

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    #5
    YES!!!!!! hahahahah thats just amazing right there!
     
  6. td2243 macrumors 6502

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    #6

    You beat me to it! :).
     
  7. cansuds macrumors regular

    cansuds

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  8. cardfan macrumors 65816

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  9. CrystalQuest76 macrumors 6502a

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    Apple executives look making a minor donation to look good, and the tax lawyers add this item to the long list of Corporate Tax Deductions that they already claim.
    Considering the large number of apple employees that live in the area, there are likely to be some that have family members with special needs. So the reality is that this will be to the benefit of some apple employees.
    This is really about helping out Apple.
     
  10. Baymowe335 macrumors 65816

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    #10
    What would be enough for you? How about $0?
    --- Post Merged, Mar 6, 2018 ---
    Please give me a break. $250k is $250k. Stop being so cynical. Even if it is self serving, who cares...it still helps.
     
  11. mytdave macrumors 6502a

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    #11
    Playgrounds for people with disabilities are prefectly ok, this looks pretty dang cool (minus some of the obnoxious politically correct language). My only question is, 3.3 million dollars - is it gold plated?
     
  12. Jstiner macrumors newbie

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    #12
    The issue is that much of the accessible playground equipment is either custom or not made at large enough volumes to bring down the cost. We took our son to one in Myrtle Beach and the accessible zip line (AWESOME!) cost almost $300,000.
     
  13. TheShadowKnows! macrumors 6502

    TheShadowKnows!

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    #13
    Magical Bridge Foundation describes this area as "a dynamic space within the Sunnyvale playground for people of all ages and abilities to meet, learn, explore, create and build new and diverse relationships."

    I do not know about "Trailer Park" [@Netflix] but it surely describes my neighborhood's dive bar. /s
     
  14. ChrisCW11 macrumors 6502a

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    #14
    Wow, great Apple, way to dig into those pockets... but I guess a token donation is better than being secretive about all the supposed good they do without anybody knowing about.
     
  15. citysnaps macrumors 68040

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    #15
    No matter how much Apple generously donates to a cause, it's never enough for some. And, most importantly, it's always a cred-establishing opportunity to do a little trashing.
     
  16. nwcs macrumors 65816

    nwcs

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    #16
    I always give props to Apple for doing more than just putting money into causes dealing with disabilities. They, unlike so many others, actually spend time to make their devices and OS more usable overall for people with various disabilities. Having been in development for a long time, I know how challenging and expensive it is to make your products work for disabled people but it ends up being better in the long run.
     
  17. AxiomaticRubric, Mar 6, 2018
    Last edited: Mar 6, 2018

    AxiomaticRubric macrumors 6502

    AxiomaticRubric

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    #17
    3.3 million :(

    Meanwhile there are illiterate children in Oakland.

    Just pointing out there are cities in the Bay Area that are in dire need of said innovation, far more than any of the cities mentioned.
     
  18. randyhudson macrumors regular

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    #18
    Apple aren't really serious about accessibility. There are so many things you can't do with a keyboard on a Mac. multi select in a list, for example (not contiguous). Navigating menus is a nightmare compared to Windows.
     
  19. ActionableMango macrumors G3

    ActionableMango

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    #19
    So much criticism. Some kids were helped and their lives are better. That's a good thing.

    Yes, and there are kids even worse off than that, like homeless kids. And there are kids even worse of than that, like malnourished kids. That's the fallacy of relative privation.

    There are probably hundreds of millions of people in the world that are worse off than people I've personally helped. It doesn't mean I shouldn't have helped the people that I did.
     
  20. Chupa Chupa macrumors G5

    Chupa Chupa

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    #20
    Surprisingly $250K doesn't go too far with commercial playground equipment but still a nice gesture. Play equipment gets third and fourth fiddle in most localities because it's so expensive. Even more so for otherwise abled kids. Also that drinking giraffe is awesome.
     
  21. calzon65 macrumors 6502a

    calzon65

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    #21
    A playground for kids in Sunnyvale where homes are now selling for over $2,000 per square foot.

    Are you kidding Apple ... you think millionaire Sunnyvale families are in need of your playground donation.

    Why not send your money to the inner cities that need playgrounds ... and a lot more.
     
  22. citysnaps macrumors 68040

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    #22
    And Sunnyvale has a huge concentration of rental apartments. Should children of renters who will never be able to afford a home in Sunnyvale be deprived?

    "where homes are now selling for over $2,000 per square foot."
    And those are extreme upper end numbers. Hardly the average. Why exaggerate like that's typical?

    "Why not send your money to the inner cities that need playgrounds ... and a lot more."
    Where have you been sending your money to help out?
     
  23. cansuds macrumors regular

    cansuds

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    #23
    Thanks, I don't use money. 250 gave the equivalent of the iPhone x. Less than a big company. the tax payment could have been better.
     
  24. JosephAW macrumors 68000

    JosephAW

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    #24
    Don't they mean: "consumers who buy Apple devices donated 250k towards playground."
     
  25. EvilEvil macrumors 6502a

    EvilEvil

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    #25
    With all the billions of dollars they have, Apple sure is stingy with their donations.
     

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