- Apr 12, 2001
Apple today announced that it will donate $1 to (RED) for every purchase made with Apple Pay on Apple.com, through the Apple Store app, or at an Apple Store worldwide through December 2, up to a total of $1 million.
Apple says 100 percent of all proceeds generated by (RED) partners goes to fund HIV/AIDS programs in Africa, as part of The Global Fund to Fight AIDS, Tuberculosis, and Malaria. Since 2006, Apple has raised over $220 million for (RED) through the sale of red-colored products and accessories.
In honor of World AIDS Day on December 1, many Apple Stores will also likely turn their logos red during the first week of December.
Article Link: Apple Donating $1 to (RED) for Every Apple Store Purchase Made With Apple Pay Ahead of World AIDS Day