Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Donating to Flood Relief Efforts Across Germany, Belgium and The Netherlands
- Thread starter MacRumors
- Start date
- Sort by reaction score
Best comment in this thread, I could not agree more!
I am myself from one of the affected regions, luckily the dike in our small town was just high enough, the water was about 20cm below the top, so the damage is small in comparison to other areas. Others have been much less fortunate and so the only thing to say right now is a big "thank you" to Apple and everybody else who helps, regardless of how big or small the help is.
When the situation here became critical last Thursday, as a dam was about to overflow our mayor asked for people to help. Way over a hundred responded immediately, these are the moments thatz make me sure, that hope for mankind is not lost!
Last edited by a moderator:
Neither of those concern you
You are aware that the 2.5 trillion is Apple’s total market capitalization, not the money they have in the bank. Market cap is somewhat of a fictional number that fluctuates a lot and has not much to do with how much money a company has in the bank or can spend, let alone donate to good causes.
I would not say that Apple has to donate anything because they are a publicly traded company.
Foremost they are bound to have shareholders interests in mind, so it would be more logical to invest the money or return it to shareholders.
It’s actually a good thing that Apple management chooses to support so many causes and donates in times of disaster.
ain't it strange ... someone is trying to do something good for people in need and still someone else manages to find something bad in a good deed
strange new world, glad to not understand it
strange new world, glad to not understand it
My point was more that Apple must be able to demonstrate to shareholders that these sort of gestures add value to the company - not that they're obliged to do this by their shareholders.
I’m from Amsterdam so I realize that, not my point though. The way he phrased it is off because it implies Germany and Belgium aren’t considered being a part of Western Europe: “Germany, Belgium and Western Europe.” 🙃
Thank you Apple for your generous donation and for leading by example.
Must? No.
If shareholders do not like Apple's efforts in helping people and cities facing crisis and calamity, it's simply a matter of voting in a board of directors with views opposed to helping others in need.
I think he was trying to say “and other countries in Western Europe”.
Of course, one could make the argument that Germany is really Central Europe. This is more of a historical quirk.
2.5 trillion is just the value of their stock, which often has nothing to do with other things, and should it matter. Did other companies donate? Google, Amazon, Microsoft? Did you donate? Do you donate to other things?
Yes, I'm sure you will say your business is your own, but that's you. I donate to local groups (particularly for education and mental illness). I have no problem saying that.
Glib posters on the internet wouldn't take the two minutes to understand what a market cap means. They are too busy posting at, ahem, genius level to stop and learn anything
"I love Apple"? Riiiight. Question, you going going to dip into your reserves to bail Apple out if business turns south (as it always does at one time or another eventually)? Or are reserves only for you and your fav Google and Huwaei?
Apple has as a proportion to their revenue less cash reserves than a number of companies. And they, as some companies do inexplicably IMHO, buy low yield treasuries. It props up government but does relatively squat for the FC.
But Apple aims more for a neutral cash flow - definitely more so than some other big companies. They do quite a bit of this by purchasing and removing their shares from the market. A smaller relative portion goes directly to shareholders in the form of dividend. Some will also be divided among employees in profit sharing.
Want some of that? Stop whining on the internet at a company you dislike and go buy some shares of Apple. Problem solved...
Odd when one chooses to slam a company for giving money to help all over the world, I didn't see any amount listed, yet stays silent on the hundreds of thousands of companies that don't give a dime. How trendy...
So easy for strangers, safe and sound in their basements to make snarky comments about everything. We see that same spirit all over when disasters strike, those that jump in and those that sit in their basements and throw snark instead of messages of support. Glad you are safe and the long haul recovery isn't to difficult your area.
They are supplying products that you and most everyone here use and purchase over and over for years. That makes us the problem in harming nature, nice denial there
Last time I donated to a cause, it was 1 month of my salary. That'd be like Apple donating $2.38B.
But corporations ARE part of society. In the U.S., they are even "persons" with constitutional rights. I agree that society should address situations that affect large segments of the population. Corporations are not being generous when they donate, they are doing what they should be expected to do. And their self-congratulatory contributions fall far short of their fair share.
How far short? What should their fair share be? Pick a number. And please explain why that particular number?
German retailer Lidl donates approx 12,000,000 USD for flooding relief efforts in Germany (https://www.focus.de/panorama/mitge...hwasseropfer-in-flutgebieten_id_13506414.html)