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macrumors bot
Original poster
Apr 12, 2001
55,003
17,380


Apple CEO Tim Cook tonight announced that Apple plans to donate to local, community-based organizations across Texas to support relief efforts in the state.

houston-texas-february-2021.jpg
Houston, Texas on February 15. Image credit: Houston Chronicle/AP

Texas has been enduring harsh winter weather this week, with freezing temperatures and snow. The infrastructure has been unable to keep up with energy demands, and power has been out across much of the state.


Millions of people have been without electricity in cold temperatures, and in some areas, the water has become unsafe due to electrical failures. Pipes have also burst due to the extreme temperatures and lack of heat, leading to flooding in some homes.

Apple often donates money during natural disasters and has donated several times to fund wildfire relief in California over the course of the last year.

Article Link: Apple Donating to Texas Relief Efforts
 

4jasontv

macrumors 603
Jul 31, 2011
5,144
6,077
I’ll probably get hate for feeling bad for the people that live there. It’s a shame the largest energy producer in the US intentionally didn’t build their infrastructure to share with the grid because now the grid can’t help the people that rely on that power. I bet the blackouts roll right past some neighborhoods.
 

BurgDog

macrumors 6502
Apr 22, 2012
299
304
Tax write-off.
Marketing expenses, like this one targeted to making the company look good to increase sales, are like every other expense and, of course, are deducted from income and reduce taxable profit. They expect, though, that the increase in sales due to goodwill towards the company will exceed the cost of their nominal donation to help out.
 
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nanosaur

macrumors newbie
Feb 17, 2021
19
25
I’ll probably get hate for feeling bad for the people that live there. It’s a shame the largest energy producer in the US intentionally didn’t build their infrastructure to share with the grid because now the grid can’t help the people that rely on that power. I bet the blackouts roll right past some neighborhoods.
I hope you don't get hate for empathy!


TBH though I don't think many places with Texas' climate would have handled this significantly better. Regions adapt to what they know - it's how northern areas don't grind to a halt in the winter, but if they get freakishly hot summers they get rolling blackouts from the air conditioners or just don't have them, and areas that get forrest fires once in a couple decades don't have enough response.

I've been fortunate enough to have lived in a few different countries in the northern and southern hemisphere and almost universally when the weather goes this far out of spec it's a total poop show and you get people asking questions like why texas doesn't have enough snow plows with a straight face
 

mikethemartian

macrumors 6502a
Jan 5, 2017
864
1,162
Melbourne, FL
I live in Central Florida and have FPL. Everytime a hurricane comes by the region my side of the street loses power for days while across the street they get it back in a few hours. This happens even when the storm barely touches our area. We still lose the power for several days even though there is only minimal damage to the neighborhood. Plus the utility gives you no idea where your neighborhood is on the list so you have no idea if you should stay or just go away for a few days.
 

iPadified

macrumors 65816
Apr 25, 2017
1,125
1,132
That grin on Tims face clashes with the message and the severity of the situation.

Many in Europe do not really understand why it is good idea to rely on fickle companies for dealing with these situations. Which country is ahead? In my view the perfect country does not exist and being humble and have nuanced view about ones country's strengths and limitations would very appropriate.

I believe this "America first/best", "Europe first/best" and "everyone else first/best" rhetoric is poisonous and a first step to WW3.
 

bsolar

macrumors 65816
Jun 20, 2011
1,150
892
Regions adapt to what they know

The problem is, Texas actually has extreme harsh winter events fairly regularly - the last one before this year was in 2011. They had no real excuse "not to know".

Actually in 2011 they appointed a commission to identify measures to prevent the issue in the future, e.g. protecting generators from the cold etc... but under the motto "regulation bad!" they did not mandate these measures and instead only "recommended" them.

Guess how many companies freely decided to invest money into these measures without a regulation mandating them to do so? The disaster this year is a good answer to those who think the "free market" is always better left alone.
 

dannyyankou

macrumors G4
Mar 2, 2012
10,875
21,703
Westchester, NY
I’ll probably get hate for feeling bad for the people that live there. It’s a shame the largest energy producer in the US intentionally didn’t build their infrastructure to share with the grid because now the grid can’t help the people that rely on that power. I bet the blackouts roll right past some neighborhoods.
And it’s especially a shame that they didn’t build the infrastructure to be resistant to winter weather. Something they should do going forward, even if it will rarely be needed.
 

mr_matalino

macrumors 6502a
Oct 14, 2005
552
88
I’ll probably get hate for feeling bad for the people that live there. It’s a shame the largest energy producer in the US intentionally didn’t build their infrastructure to share with the grid because now the grid can’t help the people that rely on that power. I bet the blackouts roll right past some neighborhoods.
Get hate? I think that says it all about the views of some people on these forums.
 

mr_matalino

macrumors 6502a
Oct 14, 2005
552
88
The problem is, Texas actually has extreme harsh winter events fairly regularly - the last one before this year was in 2011. They had no real excuse "not to know".

Actually in 2011 they appointed a commission to identify measures to prevent the issue in the future, e.g. protecting generators from the cold etc... but under the motto "regulation bad!" they did not mandate these measures and instead only "recommended" them.

Guess how many companies freely decided to invest money into these measures without a regulation mandating them to do so? The disaster this year is a good answer to those who think the "free market" is always better left alone.
Regularly = Every 10 years??? So that means Apple “regularly” redesigns the Mac Pro then.
 
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