Buy physical media or this will only get worse. Seriously.The TV app has the worst UI of any current apple product. No watch list, no way to easily go back and rewatch previous episodes or shows. Navigation is slow and cumbersome. The only app worse than the TV app is Prime (because you can't freakin' filter out all the ad-supported crap).
And I *only* want to see the content that I own. If I want to shop, I'll shop.
This is a great way to get me to buy content from other services.