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I tend to keep my products for as long as they work, so resale value doesn’t appeal to me all that much.

Still, a fire stick tv is way cheaper and does the work of streaming (including apple tv content) just fine.
If you say so. I appreciate things most people overlook. They add up for me
 
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I'm with the engineers.
Given what most of us all do with our boxes, the unit needs to be WAY less expensive.

An HDMI stick version with remote for $69/$79 would be about right (when accounting for some Apple tax)

Have a cheap stick + remote for those who mostly just "watch stuff" - and then have something more $199-$299 for gaming focused or interested users and include a remote and a controller.
 
I like being able to take a pictures of wildlife in my backyard and instantly being able to view the photos on my TV. I also like having access to my music collection, podcasts and HD video podcasts, movie collection, instant rentals, etc with no fuss. I don't have to stand on my head and hold my mouth right to get it to work, unlike many of the other streaming devices.
 
Apple is stuck in 2012 if you ask me. The technology has caught up to them. All they have is a pretty UI and "premium" and that's just a word attached to the price. They could easily drop the cost of their remote and the box itself to a lower price and make up the profit on the volume. I don't think it will ever compete with Sony or Xbox for gaming device so just stop with that nonsense. I get the appeal; buy a game and be able to also play it on your tv but who really does this? Not enough to warrant that to be their only option for streamers.

Apple needs to get back to innovating and stop riding the coat tails of "premium" until their offerings justify it.
 
It's overpriced and there's no real home integration. Homekit or Home-whatever was a dud. I have the new Apple TV and really like it, but have something like 10-12 Amazon devices (FireTV, stick, Echoes). Because it all just works together nicely. Apple doesn't offer anything even close, and if they did, it would be 10x the cost and still nobody would buy it.

Did I mention overpriced?
 
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some of you guys act like Apple prices things cheap. They never do.

They don't try to compete on the bottom end of the market. I mean look at phones. There's plenty of dirt cheap android phones and android has the market share.

But Apple has the profits and the nice experience.

IT really is the same with the AppleTV.
 
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Try using a Fire TV stick or any Android/Google TV product besides a Shield and tell me that, they drag hard when doing basic navigation.
I have one 4K Fire stick for my TV in the garage and yes, it succccs for basic navigation except for one app. Anyone else use AT&T TV Now on AppleTV HD? It is the most horrendous app to use and is beyond incredibly laggy. On my 4K Fire stick, it works great. When they first updated the app, I just figured they butchered it to get people to leave the service, but it works fine on the Fire stick. It's so bad on AppleTV HD that I've been thinking about upgrading to the latest 4K box. I have three though, so that would be an expensive fix for AT&T's terrible app. Anyone have similar experience?
 
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"Despite the obvious benefits of an ‌Apple TV‌ for users invested in Apple's ecosystem"

This is exactly the problem with apple's strategy in general. Google products for example work well everywhere over the web. But in order to get a nice experience from apple you have to put your hand deep in the pocket. Have you ever tried apple music on android ? It's a total mess. The same goes for all apple services. Heck, even apple tv+ on the mac is buggy.
Apple is a Hardware Company — they make services to add value to their hardware, not to get you on Apple Music on Android or AppleTV+ on a smart TV — Their services are trojan horses to get you to switch to their hardware if you like them and want a better experience with them. And I have had no issues with AppleTV+ on a Mac, fwiw.
 
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I too think it's obvious why the current models aren't very successful: price. The ATV4K is great and has a better user experience and better apps than the other streaming boxes, but people who don't know them yet aren't going to pay two or three times as much for that than the competitors cost, especially not in the era of "smart TVs". Apple needs a model that can compete with those cheap Roku boxes. They have a pretty bad UI and are full of ads, so it shouldn't be hard to offer something below $80 or so that blows them out of the water (still with a bit of "Apple tax" to keep them ad-free). Maybe two "Apple TV Air" models with 4K and HD?
 
“Despite the obvious benefits of an Apple TV for users invested in Apple's ecosystem”

How about the more obvious absence of benefits?

1. Buy an iPhone taking 4K videos.
2. Buy a 2TB iCloud subscription to store and sync your videos.
3. Buy an Apple TV 4K.
4. Watch your videos in 720p on your 60” 4K screen.
5. ???
6. Wonder why this thing isn’t selling so well.

Well said.

Even getting a MacBook to output 4k 60Hz to a TV is a pain in the butt.

What about allowing the next Apple TV to AirPlay 4K (maybe 8K)??
 
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How the ATV HD is still $149 is a mystery to me. Such a rip off. The ATV 4K is priced right because it's one of the best streamers on the market. Apple really needs a sub-$100 device in the ATV lineup.

Where they have that product priced just shows how out to lunch they are.
Nothing about that thing is worth more than 70 bucks at this point.

They are keeping that where they are pricewise just to keep their price strategy intact, which I think shows us they have absolutely no intention of ever competing here.
 
Be less protective of revenue, so I can play e.g. Xbox streamed gaves on it. This App Store policy is not for security or privacy, it's purely to protect revenue.
To be fair, if Microsoft would include an “app” for each title… NO purchase in the App Store, just if you get the app and try to run it, it has you log into Xcloud (as Minecraft does) and it gives you access to the streamed game, they could be on any of the Apple App Stores. Many companies already do this, it’s not difficult, it’s fully supported by Apple and Apple gets zero revenue (because the games are ONLY able to be purchased on the Microsoft Store).

However, it’s in Microsoft’s interest to pretend that there’s no other way.
 
How is the product worth paying two or three times as much? I don’t mind paying a little extra for quality but I just don’t see the value on the apple tv.
How are you paying 2 to 3 times as much? Your only other comparable option is the Sheild and that costs $200. Unless you want to compare these sticks that do not do the same things as the Apple TV. Which would be like comparing the cost of a Vespa with an F150.
 
That’s simply false. I have an LG TV and the features built-in are nowhere near as good as what Apple TV provides, and they stop supporting anything more than a couple years old. The apps that are available are nowhere near as good as the Apple TV versions. And if you want to allow the apps to connect to the internet, you generally need to allow the TV to send home data on every show you watch.

At least this way, instead of having to replace an entire TV when the internet-connectivity functions get out of date, I only have to replace a little external box.
IDK what you're trying to do on there, but most people are fine with it. All the UI does is let you search in Netflix or whatever. I have an Apple TV too, and it doesn't do anything special except AirPlay, which presently is its only job.

And like I said, you don't have to replace the TV when it gets out of date. You just buy the latest box at that point.
 
How are you paying 2 to 3 times as much? Your only other comparable option is the Sheild and that costs $200. Unless you want to compare these sticks that do not do the same things as the Apple TV. Which would be like comparing the cost of a Vespa with an F150.
Roku Ultra, $100. It's not "2-3X", more like 80% more, for the ATV.
 
Roku Ultra, $100. It's not "2-3X", more like 80% more, for the ATV.
The entire Roku line isn’t comparable to the Apple TV. It’s slower, filled with ads, and doesn’t do many of if not most of the things the Apple TV does.
 
Other TV OSs are trash designed to track and collect data. Really hope they don’t abandon Apple TV.
 
Remote App is far beyond what other devices have. Not having to look at your phone or watch to move around the appletv is nice. The shields remote app is decent but the layout makes it hard to use without looking at your phone like the remote app on the appletv. Same thing with other remote apps like Alexa stuff. Their apps are generic and dont allow the same feel if you use the remote app, which i do daily.
No infuse player on other devices. If you use Plex the infuse player is the best and looks the best. It has direct play and is just the best standalone app for your own content.
Having quick controls on your Lock Screen with the ability to scrub the video, skip back or forth a few seconds, control your volume on your receiver is nothing like the competition. There is no competition on this as the other apps dont do this and it beyond convenient. Guessing you never use this…
AirPlay, sure other devices have similar features but airplay is seamless between two ios devices. I use this daily as i play music or sleep sounds going to bed. Also, i mirror my Mac to my appletv a lot.
Auto switch frame rate. The shield doesn’t have this and it is rather annoying to the juddery video you get from not switching frame rate.
The upscaller in the appletvs is the best picture you’ll get. The nvidia shield now has ai upscaling but it still can’t compete with the appletv’s upscaler. I have both devices and see the difference in them daily.
The music app on the appletv is better than anything you’ll find on other devices. The interface and artwork is amazing and it just doesn’t compare to anything on other devices. Unless you don’t mind looking at pandora’s blue screen for hours while playing music i prefer to have something nice to look at and works well as long with screensavers that are amazing. No other devices have a music app that comes close to what you get on an appletv.

What other box does this?

You just described a lot of Niche benefits. Most people are not using a phone app to control their streaming device, and I would venture to say even less people can tell a difference in the upscale engines.
 
I think Steve got a hold of some bad peach pits when he announced to the world TV will never be the same... we all thought Apple was working on a TV... nope just a box that became the worst streaming device in the market. And the Apple TV app on my Samsungs works fine to provide access to my iTunes video library. Kill the box and walk away.
 
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