Why?
Because I also wonder what the numbers will be when the returns start....
"Hey, Apple, how come I see all these blue diamonds instead of [name of site]?"
"Hey, Apple, why can't I use Facebook?"
"Hey, Apple, I am trying to stream Hulu here (or Netlix, or most other video)...."
The public is by and large unaware that the iPad can't browse a large part of the web, because it doesn't support Flash. Once they find out, they'll bitch, complain, and many will return their expensive, but crippled web-browsing toy.
Remember AppleTV, and how it was going to revolutionize TV watching....?