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5x telephoto

Kinda meh, but also expected for Apple's first gen periscope lens.
 
Wow there's some incredible misleading stuff going on here.

They just showed a picture which was a comparison of 24mm vs 28mm vs 35mm. The 24mm was full length and the 35mm was a close up. The difference between 24mm and 35mm is simply not THAT large. They either cropped something or moved the camera. That was a terribly misleading slide.
 
I mean the pro camera set up is the reason I upgraded to a 14 Pro, for a photo noob like me it just lets me take quick, amazing photos. Can't fault it for that.
 
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... because those tiny innovations are buried under a mountain of useless eco buzz terms? I'm a professional photographer and even I am having a hard time separating useful tech spec from garbage PR description.
This keynote isn't for you. Read a spec sheet. This is a keynote for the general public.
 
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