Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
This is way, way, way, way, way too much marketing.

Change the yearly upgrade cycle to 2 years, or do yearly upgrades but do events every 2 years.

Plus, work on credibility. When Apple says they are eliminating leather for sustainability, it makes me seriously question their integrity on other subjects I hold them more accountable for.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.