It really feels like the people at this company have gotten so rich over the past 10-years tech boom that theyre just coasting on their laurels (aside from apple silicon in 2020) because theyre already triple retirement funded at age 40 or whatever and dont need to work hard anymore. Literally the same products (Ultra 2, APM) just repackaged. The phones look the same every year aside from new CPU and new colors. Series 10 slight redesign but same concept. And they lost big features (blood ox) to a patent troll.
What is apple's next big problem to solve?