Not going to lie, while I appreciate pushing the camera technology . . having such a large focus on "pro" level videography on the iPhone Pro lineup while just trickling in the software improvements elsewhere in iOS just feels like a slap in the face. It all just feels like a crowdfunding campaign to get iPhone Pro lineup consumers to pay for the investment in the camera department without Apple truly making a separate camera product lineup that could really be adopted by the professional movie/video making community. The software for videography is impressive for what it is but really isn't something that is necessary for the majority of iPhone Pro users yet we're all paying for the development in that space.