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Apple Event Live Blog: iPhone SE, iPad Air, Mac Studio, and More

It's too bad the 27' iMac lost target display mode when retina happened. It would be cool to use the display of one with the Mac Studio. (Rather than buying the same display again...)
 
star-affinity said:
I don’t get it – what part of the Mac Studio is concidered "modular"? It was mentioned in the presentation I think.
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Yeah, they seem to be missing the point of modularity. Making you buy a separate monitor/un-upgradable desktop/mouse/keyboard isn't the kind of "modular" anyone was excited about from a desktop. Hopefully a larger iMac that doesn't look as ugly as the 24" one still appears at some stage, once they're done giving the new Studio the spotlight.
 
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bboris77 said:
Here is a rant. Bear with me please - I have a feeling this is what a lot of people think so I wanted to say it.

I have really wanted to go back to the Mac OS land...I have switched back to the Windows OS after my 2009 iMac hard drive went kaput with no warning in 2015. Honestly, while the entry level Studio seems to be performing wonderfully and is much more compact than any PC, the thing that is preventing me from clicking that "Place Your Order" button is the tone of this presentation. It literally embodied all the BS political correctness, virtue signalling and slimy fake car salesperson tactics that pervades our Western societies. It all seemed very artificial and disingenuous - it felt like Apple has become primarily a marketing company rather than a tech company with a focus on innovation in terms of user experience. The whole shtick about not having enough time to stir your coffee before getting to work because the files are opening so fast on the new Studio pushed me over the top. You don't need to treat your professional customers like idiots, Apple. These are people who know how beneficial it is to cut the rendering time of a project in half. Sometimes you do not need to spell things out literally and treat your customer base in a heavy-handed fashion.

With the inflation going rampant, prices of gas going bonkers and a war in Europe threatening to spread further, Apple had a wonderful opportunity to have a more down-to-earth, scaled back presentation that captured the sombre zeitgeist better. Perhaps have a more humane concept for your presentation that would resonate with the viewers. While they have slowly been losing touch with me as a consumer since Steve Jobs passed away, today felt particularly tone deaf. And I am not saying that they should have politicized this event - not at all. Just that they have to be aware that their customer base is the middle class whose buying power has been steadily eroded by the inflationary trends. Further to this, a lot of us have been losing our trust in various corporate institutions over the last few years, so to have Apple present a more humane face would have been a huge plus. This way, it is strictly business as usual - the $600 Mac Pro Wheel Kit kind of business.
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You are thinking *way* too much about this. If you’re more concerned about a presentation than a product, whether it’s a good product or not, it seems like you’re the one concerned with style over substance, you just prefer a different style

And I do too. I don’t enjoy these new presentations as much as the old ones. They’re over done and no fun.

But I care a lot more about the computer I’m using to do my job. That’s the reason I care about the presentation in the first place
 
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playtech1 said:
The weird thing that’s missing from the lineup is the M1 Pro.

My guess it there will be a silent update to the Mini line with this, or maybe the Studio range will get it in a few months.

Just seems odd to have that chip only appear in the MacBook Pro line when it seems like the obvious drop in replacement for the high end Intel Mini.
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I suspect 2 reasons. Firstly, to make vast amounts of cash by forcing people to pay for performance they don't need. Secondly, you may need at least the Max for so many Thunderbolt connections. If this is the case, maybe they didn't want to design 2 slightly different enclosures.
 
star-affinity said:
I don’t get it – what part of the Mac Studio is concidered "modular"? It was mentioned in the presentation I think.
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Yup. It's the guts and ports of what we kind of expected with a new iMac Pro but now sitting on your desk. I was hoping they would show the case open up with some user expansion options for adding SSD's or even changing the start-up SSD. But now, another box with extra drives will sit on my desk. So, as far as I can see, it's a new iMac Pro but with more cables and clutter.
 
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maxoakland said:
Then why did they start adding Touch ID to keyboards recently?
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Please explain the relation to an accessory product ike a keyboard from a main core product like the iPhone.

And if you paid attention at all to any of Apple‘s Keynote about Face ID, they made it abundantly clear that it was their future.
 
A version of the Mac Studio without a front SD slot would make it perfect. Or even better if it had dual CF Express type B slots for photo pros.

The display was a easy buy on the other hand. We’ll just wait to see what the Mac Pro offers before dumping the M1 Mini or M1 Pro MBP for a Studio.
 
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skaertus said:
Some random thoughts:
  1. The "Max" in the M1 Max is supposed to mean "Maximum", which is defined, by the Cambridge Dictionary, as "being the largest amount or number allowed or possible". I was not expecting Apple to release an even higher-end M1 Ultra, which is more than the Max. There is a serious nomenclature problem here.
  2. The M1 Ultra satisfies Tim Cook's desire to repeatedly upsell. M1 Ultra > M1 Max > M1 Pro > M1. What will power the Mac Pro?
  3. It puzzles me that the iPad Air and the iPad Pro have now the same processor. The 10.9-inch iPad Air sells for $599 (with 64 GB) and the 11-inch iPad Pro (with 128 GB) sells for $799. The 10.9-inch Air with 256 GB sells for $749; $150 for 192 GB storage is a total rip-off, but it still seems more worth it than the Pro.
  4. The high-end Mac Studio comes with 1 TB SSD only. Upgrading it to 2 TB costs $400, which is 10% of the overall price of the computer. Apple is again unashamedly overcharging for upgrades. And, even more unashamedly, 1 TB on the Mac Studio costs $400 ($0.4 per gigabyte), while 192 GB costs $150 on the iPad Air ($0.78 per gigabyte).
  5. The Studio Display costs $1,599, which is more affordable than what people were expecting. Still not "consumer-level", but it may find its way with creative professionals.
  6. Is the 27-inch iMac gone forever? Does it mean that the alternative is buying a Mac Mini ($699 minimum) or a Mac Studio ($1,999) plus the Studio Display ($1,599), plus mouse and keyboard, with an overall price tag much higher than the previous 27-inch iMac, just to have more wires and less convenience?
  7. How can the nano-texture glass cost $300 on the Studio Display and still cost $1,000 on the Pro Display XDR?
I appreciate Apple's products and the power it has put in the M1 processor. However, Apple's recent business and pricing tactics have driven me further and further away from its products. I am just hoping Qualcomm and/or Intel catch up with the M1 soon enough so there is more competition to put pressure on Apple.
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1. The problem is your’s, not Apple’s.
2. Still your problem, not Apple’s. Tim Cook is not the only one who “upsells”, it is a tried and true sales paradigm. Just ask Porsche or Rolex. Your argument makes absolutely zero sense to anyone with a logical mind. An Ultra won’t fit in a MacBook Air and an M1 isn’t right for the Mac Studio.
3. The iPad Air is $150 less at the same equivalent storage size (256GB). That’s let me also buy a Pencil 2 and pocket $20. I’ll take it.
4. Apple has always charged a premium for storage, either accept it or don’t buy it. Bitching about it is your right, but apple isn’t changing their ways.
5. The Studio Display is only passable at that price as there are no really decent 5K panels on the market that don’t look like monkey butt and have the equivalent specs. I won’t say it’s a dud, but it’s not exactly groundbreaking either.
6. The 27” iMac may be gone forever or may be back in some other form later this year or next. As it wasn’t introduced today, it’s going to be a while.
7. The nano coat on the 2020 27”
iMac was a $500 BTO that was reduced to $300 last year. Why didn’t you ask that question last year? As in, Who the F*** Cares? The XDR Display is in a class of its own and Apple charges accordingly while the monitor manufacturers mostly chase the bottom end of the market.

Qualcomm isn’t going to catch up on the tablet CPU front because their is no incentive to do so. Android on tablets is a third world country. As for Intel, I prefer they go the way of the dodo and take their blow and hookers marketing and sales tactics with them. Their day has past. I’ll root for AMD and anyone that can put Intel in the grave.
 
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citysnaps said:
I like the theatrics. It keeps an an otherwise staid presentation lively. Some of their artists have mad skills producing that.
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They are certainly well done technically, though it's all quite sterile. I kinda miss the awkward pacing, perspiration, wrinkled shirts, and hearing grown men shouting "woooooooo!" at every new announcement. ;)
 
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4jasontv said:
Oh agreed. Every feature is hit or miss depending on the person. Face ID struggles every time I change my glasses. Touch ID never fails for me. But I don’t add all 10 fingers, I add thumb and index four times and middle twice. I am never going to unlock a device with my pinkies.
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I saw a YouTuber add his palm prints into touch ID so the iPad would easily unlock no matter what orientation he was holding it in. Definitely a cool idea.
 
The new monitor it doesn’t mention the power lead in the box, does that mean it comes without one? Or does the studio power it??
 
AndrewC89 said:
I saw a YouTuber add his palm prints into touch ID so the iPad would easily unlock no matter what orientation he was holding it in. Definitely a cool idea.
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That’s not bad. It makes me wonder if nose prints would work too.
 
This marks the first day of a 2-3 year wait. Scenario one - the 2nd gen 27" Studio display is released with Promotion. Scenario two - Pro Display XDR comes down to $2500 on Ebay. Pulling the trigger on whatever occurs first.

My 4K 144Hz 27GN950 serves me well in the meantime.
 
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