Dropping the ball for 4-6 years in computer is crazy, reckless and pathetic to say the least.
Cook was focusing just on making money with iPhones and wearables disregarding the entire computer line up.
Upgrades cycles (4-6 years) were disgusting.
It sounds like Apple really broke your heart, my friend. I felt the same way when they discontinued the 17" MBP, when they started soldering RAM, and the Tube was the last straw. Nevermind those keyboards.
But years later someone in these forums gave me an epiphanous moment:
The Mac was no longer the center of Apple's universe. The iPhone is.
If you cannot accept that, Apple is simply NOT the company for you.
Is it truly long fixed? I do not think so. The new iMac after a 10 year of NON upgrading the external design, the new design is ugly and the specs are lame. There is no 27"iMac upgrade yet. And all the models ship with RAM and internal SSD like we are in 2015. Please someone remind Cook that we are in 2021. Shipping computers in 2021 with 8GB Ram and 256 or even 512 GB SSD is unacceptable. But that is how Apple is milking its customers with abusive and extremely expensive RAM and SSD upgrade pricing (over 3x more expensive).
Perhaps it is you who is out of step with Apple. Apple has always been consumer friendly, the computer "for the rest of us". Steve Jobs' return to Apple marked the consumerization of Apple, and it was he that brought forth the "Post PC Era" that Apple is FULLY invested in, even if you aren't.
Apple doesn't care about gamers, PC enthusiasts, and "spec whores". There's the PC market for that, and Apple is fine with it.
AFTER ALMOST 7 years, The new Mac Pro redesign, although it was great, it is completely unaffordable, leaving almost all medium professionals that were still in the cheese grater desktops, with no options for upgrade.
Apple made that truck for high-end pros specifically, not "traditional" computer enthusiasts or middle-tier pros. Again, Apple pivoted away from the Mac as the center long ago. That said, we have all of 2022 left in the AS transition, so Apple's full position on this remains to be revealed and it shows Apple is still committed to the Mac in general terms. The Mac won't die.
They claim the new iPhone can do hi Res video, etc... Still they have a lame lighting connector which video transfers will take forever.
All phones should be with USB-C
SSD Capacity should be doubled.
Contact management in Apple is quite bad.
TO NOT implement the Photo scanning, which is a complete violation of privacy
I wish the iPhone had USB-C too. Actually, I wish that Lightning were as fast as, well, you know, because I find the connector to be superior to USB-C hardware-wise.
However, anyone can see that Apple is moving towards over-the-air transfers in those devices. MagSafe spells doom for that port, it appears.
In summary, you sound angry about Apple's decisions, so perhaps it is time to not walk away mad but to just walk away.
I did for about 8 years, but came back once the iCloud-driven ecosystem got to where it is now (even if there's still room for a LOT of improvement), and made my Macs nigh-irrelevant.
Apple's focus on iDevices and Wearables is where the money and their effort is, for better (in my case) or for worse (in yours).