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You know what they mean, you just don’t like it.

Come on.

Modular. Modules (as you said). Pieces. Not whole. Main unit. Display. Mouse. Keyboard. Peripherals.

You know. You just don’t like it. Which is fine. But don’t pretend to not understand lol.
That doesn't make any sense. By that definition, any product that accept peripherals is modular, yet the product description makes it sound like this is something new based on research and professional requests for a new modular system.

What exactly don't I like? I've already said I like this product. I have no complaints about this product. I'm going to buy this product. I like it. I don't want to upgrade the RAM. I don't want to slot in a new drive. I don't need PCIe slots. I like it. I like the product. The product is good. Good product. Product good. Confusion about marketing does not equate to Apple bashing.
 
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That doesn't make any sense. By that definition, any product that accept peripherals is modular, yet the product description makes it sound like this is something new based on research and professional requests for a new modular system.

What exactly don't I like? I've already said I like this product. I have no complaints about this product. I'm going to buy this product. I like it. I don't want to upgrade the RAM. I don't want to slot in a new drive. I don't need PCIe slots. I like it. I like the product. The product is good. Good product. Product good. Confusion about marketing does not equate to Apple bashing.
Are you just ignoring the fact that I have just described a use case whereby the word modular is accurate and fits exactly correctly?
 
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Watching the keynote I didn't get where the Mac Studio fit into the product line; like who's it for, and I still kind of don't.
Well, think about this.
Apple used to have a Mac mini somewhere between $499 and $999, and a MacPro somewhere between 2000 and $3000.
Then in 2019, they decided that all you needed for desktops without displays was the Mac mini at $799… and the Mac Pro at 5000+, The specifications that most people actually wanted somewhere around 10–20,000.
There was absolutely no Mac for people who wanted to bring their own display keyboard and mouse, use their own peripherals, who didn’t like all in ones… but needed more power than the Mac mini and didn’t have $10,000 to spend.
That is where the Mac Studio fits in.
It’s a new version of the 2013 MacPro, just done right this time.
 
Home and business owners who have used out of the box 27" iMac for years. Some were looking forward to upgrading to an M1 or an M2 27" iMac this year and are extremely disappointed. Most don't need or can afford a $2K display $200 keyboard and $2K cube studio or a $5K Mac Pro or an overpriced iMac Pro.

Apple needs to take a real hard look at the marketplace. I suggest taking a survey existing iMac and mac mini owners and not listen to out-of-touch marketing geniuses!
Well the only thing they have to buy is a new computer and any display. Their old keyboard, mouse, etc. that they used with their iMac still works.
Also, people really need to look at what the new iMac was rumored to have.
27 inch mini LED display with XDR and 120 Hz, so already better than the $1500 Studio Display.
The M1max and ultra, which currently only comes in computers that cost over $2000.
A brand new enclosure.
This computer was absolutely going to be nowhere near the $1799 starting price of the old 27 iMac.
It would’ve probably started closer to the $4999 of the old iMac Pro.
So Apple probably decided, instead of introducing a $5000 iMac that would irritate former 27 inch users, they would introduce a $2000 computer that you could use any display with.
 
Where's the [M1 Pro] choices??? I don't want a MBP

I suspect a lot of us fall in-between M1 and M1 Max. And this is exactly what  is doing—force us into a an overpriced (for our needs) model or be limited with the Mini/iMac (thats already 1-2yrs old).

Im in Audio Production and the extra GPUs are not a necessity for me. It really bothers me that  has moved away from BTO of the past. Its not like the chips aren't there.

Where's the MacMini M1 Pro/Max?
How about the iMac M1 Pro/Max?
AHHH, the Mini Studio with a M1 Pro BTO option?!
 
Home and business owners who have used out of the box 27" iMac for years. Some were looking forward to upgrading to an M1 or an M2 27" iMac this year and are extremely disappointed. Most don't need or can afford a $2K display $200 keyboard and $2K cube studio or a $5K Mac Pro or an overpriced iMac Pro.

Apple needs to take a real hard look at the marketplace. I suggest taking a survey existing iMac and mac mini owners and not listen to out-of-touch marketing geniuses!
Good news! They can purchase a $1600 display!

or…any other display on the market.

waaaaaaaaaaaaaaaaaaah

why do people feel this need to complain about Apple? Don’t buy the display. Who cares?? There are other options!
 
Lol, executives say the dumbest things. There's always a gap between two things. Isn't there currently a gap between [1] the Mac Studio and the iMac; and [2] the Mac Studio and the Mac Pro?

They created 2 gaps while trying to fill one! Error!!!!!
 
"we want to bring it to those users who want performance and conductivity and a modular system."

How in the world is a system defined as 'modular' when you can't upgrade the RAM or SSD, and everything is glued/soldered down to the logic board? Alternative Facts.
 
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I don't understand most of these posts. People are going crazy with semantics confusing "configurable' or 'updgradeable' with 'modular.' The Apple executives' use of 'modular' was appropriate. Apple refers to modular components making up a system. The Mac Studio system is made up of the computer, a display, keyboard, pointing device, etc. They sell computers that may be upgraded with additional memory or configured in a certain manner.
 
Yeah, great, but now we have another gap to fill. The price gap. Entry level iMac: $1300. Entry level Mac Studio + Display + Peripherals: $3900.

(1300 + 3900) / 2 = $2600.

Perfect price for an entry level 27" Mini-Led iMac Pro with M1 Max. Hell $3000 would even be fine by me.

I just want an iMac. Everything in one. No cable clutter. A good price. I love the iMac. Had the Bondi blue one from 1998. Had the lamp G4 from 2002. Had the thick one from 2011. Now a 2020, which is still amazing. I hope my next iMac is going to be a powerful M3whatever-chip powered iMac. So Apple, please keep making them.

Anyone else?
 
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Swing and a miss. Jony Ive's absence and influence is missed. The simplicity of the iMac is lost with the Mac Studio.
 
Apple badly miscalculated the place in the market for this display.

Specs aren't good enough for "professional" users, which seem to be the target market of this "Studio" line and price is way to high for an average consumer, who maybe wants an Apple branded display for their mac mini or for their laptop.

If this same display was 1/2 the price people would be salivating over it.
 
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Apple badly miscalculated the place in the market for this display.

Specs aren't good enough for "professional" users, which seem to be the target market of this "Studio" line and price is way to high for an average consumer, who maybe wants an Apple branded display for their mac mini or for their laptop.

If this same display was 1/2 the price people would be salivating over it.
BREAKING: If product cost less, additional people would buy it :)
 
It seems to me that Apple has decided that "modular" means something distinctly different from "expandable." A "modular" Mac (Mac Studio) doesn't have a built-in display, but does have a lot of flexibility via its many ports. An "expandable" Mac (Mac Pro) has RAM and PCIe slots.

I don't necessarily like this distinction, but it's the only way the Marketingspeak makes sense to me.
 
I think they're using the term "modular" in an extremely liberal way. I think they mean a separate machine and display. Period.

The large iMac IS NOT DEAD! Mark my words. We will see it next year and the amount of outraged users who want it back are the proof to support that. I think they've always planned on bringing it back. They just didn't want it to compete with the higher priced Studio setup. Once people have bought this setup for a year or so they'll launch a more affordable (lower priced than Studio) for the people who have been waiting. I think it will also be larger than 27" hence the term they've "EOL'd" the 27" iMac. True if they release a 30"+ sized iMac.
 
nothing really new ... maybe except that Apple thinks the Studio display is for all Mac users, old and new HW - I'm not convinced given the price point

Read the The Verge review, it's an overpriced PoS with nice speakers, an outdated display (SDR, LED backlite, poort blacks, same as 27" iMac) and a very very crappy built-in camera.

Not sure what Apple is thinking. With the 27" iMac gone.. the choice for me is Mac Studio + monitor or an Mac Mini + monitor. Hopefully they release a M2 Mac Mini still this year, with more RAM and more ports.
 
Designing a $100 shoe on a $6K+ setup with a mid 20yr old using it…suuuuure. Apple always trying to relate to the youngest audience possible with the most obscure jobs using their highest end products that a MBA could do. Will the next iPad Pro feature kindergartners drawing on it for their homework?
 
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According to the article,

"Modular, in this sense, consisting of the Mac Studio offering two levels of M1 chip and a paired Studio Display."

I don't think you're misunderstanding the definition; it seems that they are. This is pretty weird, even for Marketing speak. :p

To be clear, I like the Mac Studio and I plan to buy one in the future, but describing it this way is strange and illogical. The Studio has a lot of things going for it; it is counterproductive to tout it as something that it clearly is not.
I see your point, but I think "modular" as opposed to "all-in-one," like the iMac, makes sense. For a lot of people, one is preferable to the other, maybe even required for the setting, and other distinctions don't matter as much.
 
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BREAKING: If product cost less, additional people would buy it :)

Not really the point... the point is that if you are going to charge more, the people that are willing to pay more are going to expect a certain level of product for their money. If its at a lower price point people will accept more compromises.
 
Where's the [M1 Pro] choices??? I don't want a MBP

I suspect a lot of us fall in-between M1 and M1 Max. And this is exactly what  is doing—force us into a an overpriced (for our needs) model or be limited with the Mini/iMac (thats already 1-2yrs old).

Im in Audio Production and the extra GPUs are not a necessity for me. It really bothers me that  has moved away from BTO of the past. Its not like the chips aren't there.

Where's the MacMini M1 Pro/Max?
How about the iMac M1 Pro/Max?
AHHH, the Mini Studio with a M1 Pro BTO option?!
THIS. I don't even really care where they put it, just give me a reasonable M1 Pro option to replace my aging 2015 5k Retina iMac. I wouldn't even mind paying a little extra for the screen/computer combo instead of an all in one but I don't need an M1 Max or the price tag that comes with it.

I don't think they'll add an M1 Max to the mini or iMac as it would overlap with Studio sales, but I'm hoping for an M1 Pro option. It's gotta be one or more of these for me to pull the trigger:

M1 Pro Mac Mini w/Studio Display
M1 Pro iMac
M1 Pro Mac Studio
 
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Are you just ignoring the fact that I have just described a use case whereby the word modular is accurate and fits exactly correctly?
I think its likely the dude just misspoke. The cheese grater Mac Pro was described as a "modular" successor to the trash can Mac Pro. The trash can was essentially the same concept as the Studio.
 
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Read the The Verge review, it's an overpriced PoS with nice speakers, an outdated display (SDR, LED backlite, poort blacks, same as 27" iMac) and a very very crappy built-in camera.

Not sure what Apple is thinking. With the 27" iMac gone.. the choice for me is Mac Studio + monitor or an Mac Mini + monitor. Hopefully they release a M2 Mac Mini still this year, with more RAM and more ports.
I still love the display of my 2017 27 iMac, so if it is "as good" I'll keep an open mind ... and the camera is supposed to be fixed, and, me, I don't really use the camera on my iMac ...

I'm in the same boat to figure out what to replace my iMac with but I expect to have at least until the end of this year and maybe another 15-18 months so I am very interested what Apple has coming up during the rest of this year
 
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