I have deep reservations over the grammar of that headline title.
Seriously? It's an Alfred E. Neuman reference.
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Honestly -- you have to wonder how Apple PR allowed BW to take a pic like that for a cover. OK no one sees BW on the stands. OK they were trying to be playful. But the end result is the pic will make rounds on the Internets and Cook kinda looks clueless. Ive's look confirms he's thinking that too, and Federighi seems to be thinking "are you OK boss." Really the opposite impression Apple should be giving the business world and public at-large right now and the "What Us Worry" caption just compounds the CEO photo faux pas.