I can certainly understand the temptation to pass (there could be some - though I'd argue small - risk associated), but the more badass move would be to happily accept and navigate whatever Gruber throws at them. It would be an opportunity for Apple to exert more control of the message. You think they'd jump at that. It's Gruber ffs. If they can't navigate him, then what are they doing in the roles they're in? Cowering to Gruber is just not a good look. But we have to remember, outside of this niche echo chamber, literally no one knows about this inside baseball stuff we discuss. My mom (whom I often leverage as "the customer") has on clue about any of this, nor should she. Aside from Steve Jobs and Tim Cook, there's not a single household name at Apple. So that some Apple guys my mom has never heard of are declining a sit down with another guy my mom has never heard of, matters exactly 0% to her. She just wants a cool iPhone or iPad.