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Apple's major enterprise push may be an effort to boost flagging iPad sales by attracting a new market and introducing new use cases. iPad sales have been on the decline in recent months, and during its October earnings call, Apple announced sales were down for the
third straight quarter in a row.
There are all sorts of ways to spin a story, but this one's a real winner. The notion that Apple cut that deal with iBM, a process that can hardly occur overnight, in response to an iPad sales curve that had flattened between 2012 and 2013, and showed a 5% drop between 2013 and 2014... Really? Really? Enterprise is so much bigger than that.
This is about Apple becoming what IBM was back when Steve and Woz were still tinkering in a garage, PLUS being the consumer powerhouse that it already is.
MacRumors has been covering the "move into Enterprise" story for a while now. Apple's been talking about it for a while. All the reporter had to say here was, "This is consistent with Apple's announced push into Enterprise," and link a dozen or more MacRumors stories to that effect.
That, of course, would be a boring, Wall Street Journal approach to the story, and is not the kind of hook that generates forum activity.
And the forum members? I'm astounded that there's hardly any mention of "ecosystem." All I'm seeing is the same, tired, Mac vs. PC in the workplace debates that have been going on for 30 years. It's not about the PC, baby - the PC is the side show.
Back in the day, IBM sold oodles of over-built, over-priced typewriters to their mainframe customers - and they couldn't make a case that the office would run better because the typewriters and mainframes would "work better together." No, they had full-time staff on the customer's site to make sure that everything the customer bought would be Big Blue. And despite the higher cost, IT had a saying, "Nobody ever got fired for buying Big Blue."
The PC should have given IBM the opportunity to be even more deeply embedded in the office ecosystem, but they blew that opportunity when they chose to unbundle OS and apps from hardware. Apple saw what happened, which is why Apple is still so institutionally driven to closed systems. And it's why Apple and IBM are now buddies. It's time for a do-over, and Apple's likely to be a better partner for IBM than Microsoft ever was.
And when Apple talks about a "post-PC" era? It's not about the PC becoming useless or obsolete. It's about mobile devices becoming the key factor in IT decision-making.