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Original poster
Apr 12, 2001
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Apple appears to be expanding on the native Apple Maps review functionality that it first introduced in iOS 14, allowing Apple Maps users in the United States the option to review places of interest, restaurants, and other locations.

apple-maps-ratings-1.jpg

In the Apple Maps app in iOS 14 and iOS 15, U.S. users can now see an option to provide a thumbs up or thumbs down for most locations. Tapping on the thumbs up/down icon brings up a secondary interface for providing thumbs up and thumbs down ratings for various categories like products, customer service, food, atmosphere, and more, based on the location being reviewed.

Users also have the option to upload photos of the location to the Apple Maps app to be added to the maps listing.

apple-maps-ratings-2.jpg

At the current time, the Apple Maps native rating system is displayed alongside the Yelp ratings that are provided for various locations. Apple may eventually be planning to replace Yelp and TripAdvisor integrations, but will need to build up a database of ratings before that will be possible.

There are no options for written reviews at this time, however, so it is not clear if Apple plans to entirely replace Yelp.

Native rating options in the Apple Maps app appear to be new for users in the United States, but Apple has been testing the feature in other countries like the UK and Australia for some time now. Ratings may also be available in additional countries based on the Ratings and Photos Terms legal site for Maps that was shared on Reddit.

Article Link: Apple Expands Native Maps Rating and Review Feature to the U.S.
 

mapsdotapp

macrumors newbie
Aug 19, 2021
22
52
Won’t exactly be useful until we can leave written reviews and they can influence search results. Apple is already struggling with moderating fake ratings on the App Store. Don’t expect to trust the scores you see on Maps.
 

nvmls

macrumors 65816
Mar 31, 2011
1,279
3,505
On the flip side, why buy something you can build and source yourself?
Right.. we're still waiting for Apple to create something "truly great" for a damn iPad calculator app. Maps can't even handle decently 2/3's of the world after almost a decade of development.
 

h3ysw5nkan

macrumors 68000
Aug 17, 2016
1,737
1,635
This is stupid, why build what they can just buy? They should just have bought Yelp. With all the weird and confusing acquisitions all these companies do throughout the years, seems the more obvious ones escape them.
Why buy if you can build it yourself the way you wanted and for a fraction of the cost? Google didn’t buy Yelp, but instead, competed with Yelp after a short partnership. The most expensive part of the development is integration anyway.
 
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vault

macrumors regular
May 3, 2009
187
127
Fair point, but Maps has come a long way since then. For wayfinding it's absolutely competitive now with Google Maps. It still (in my experience) lags far behind Google in finding POIs, but this looks like they're starting to finally address that.
If you're lucky to live in a country Apple cares about, sure.
 

MozMan68

macrumors demi-god
Jun 29, 2010
4,935
3,027
Right here...
Only good if people actually use it. If it goes as well as the hazzard/speed trap reporting in Maps, this will fail.
What does that even mean? Or are you not aware that Apple has not even turned on views for that feature yet? You can submit, but they are not letting you see anything other than sourced info like accidents, construction, etc. User info has been collected since a February iOS14 beta and will most likely be turned on for user input to be shared when iOS 15 is publically launched (I hope).
 
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gene731

macrumors 6502
Oct 28, 2015
322
365
Of course, we all know how well that worked during the Maps launch 😂.
Don’t pretend Google didn’t have their struggles at launch and sometimes they still do. There was a lot of trips we took that we went to Mapquest and printed the turn by turns. Did I jump over to Apple Maps in day 1? No I didn’t because like Google maps I knew Apple Maps would struggle. Apple Maps have much improved, so much that Apple Maps is my default go to navigation app.
 
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ipedro

macrumors 603
Nov 30, 2004
5,563
6,840
Toronto, ON
This is stupid, why build what they can just buy? They should just have bought Yelp. With all the weird and confusing acquisitions all these companies do throughout the years, seems the more obvious ones escape them.

Yelp reviews aren’t entirely reliable because people go to review sites/apps for two primary reasons:

A. They’re looking for reviews
B. They had a bad experience and want to complain

The third and just as important reason isn’t compelling enough to visit a site/app and spend time reviewing: they liked the place.

Ditching the star system is the first good move. A simple thumbs up or down, is going to yield a more universal standard. Written reviews almost always skew negative. People generally write good reviews if the place was off the charts amazing or if they were given an incentive (monetary, promotional, discounts).

Finally, reviews are only as reliable as the most recent ones. Good reviews from years ago may not mean much if the place hasn’t renovated in a long while, the rotating staff of waiters are currently lazy/rude and the star chef hasn’t worked there in a while. Similarly, bad reviews might’ve compelled a business to improve or the place was so bad that it has shut down. So a back catalogue of reviews isn’t all that valuable. Yelp doesn’t have much of an edge due to its ”head start”.

All of this comes together as poor data quality and so Apple doesn’t need Yelp to gradually assemble a more accurate sense of reviews. With its established user base of hundreds of millions, and with the ratings built in natively, Apple can get recent reviews rather quickly. Ultimately, being natively integrated, that picture you took of a steak dinner can be recognized as food by Photos’ machine learning and correlated to the GPS coordinates of a restaurant you went to. A simple prompt by Siri “Did you like it?” with a thumbs up/down, can help Apple fill in those reviews over a short period of time.


UPDATE: This just showed up for me in Canada. I’m a Canadian user with a Canadian Apple ID on iOS 15 Beta 6 Looks like we’re getting a wider rollout.
06450E7C-425E-4C6E-8879-914480DB0434.png

I was able to add photos to public art in Maps.
B0E514EF-999E-4C17-87C2-2F4A44304B34.jpeg
 
Last edited:

julesme

macrumors 6502
Oct 14, 2016
392
1,385
San Jose
This is stupid, why build what they can just buy? They should just have bought Yelp. With all the weird and confusing acquisitions all these companies do throughout the years, seems the more obvious ones escape them.

Yelp had 3,900 employees at the end of last year. That’s a lot of people to integrate, especially for Apple, who typically acquires companies with a small # of employees.
 

btrach144

macrumors demi-god
Aug 28, 2015
2,328
5,440
Indiana
This is stupid, why build what they can just buy? They should just have bought Yelp. With all the weird and confusing acquisitions all these companies do throughout the years, seems the more obvious ones escape them.
Yelp is hot garbage. Their database has been negatively influenced for years by Yelp’s policies. Not even their database is worth buying.
 
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