Not only is the pricing ridiculous, they upped the price after exchange rate to $5000 instead to get the even number
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Apple Expands Vision Pro App Store to New Countries Ahead of Upcoming Launch
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I honestly don't think this is for regular consumers - more so in the UK given our relative lack of spending power.
Will be interested to understand whether they are planning to have all 40 Apple stores in the UK capable of giving demos... or some subset.
Will be interested to understand whether they are planning to have all 40 Apple stores in the UK capable of giving demos... or some subset.
+ 200$ for optical correction
+ 700$ Applecare
+ 15% taxes
6785$CAD. At least you get a charger and 256GB ssd 😭
The base price and taxes had me in a bit of a shock, I didn't even think of the lenses and AC.
I make a good salary and do not consider myself strapped for cash (within reason, I'm no millionaire), but it seems absurd to spend that kind of money on a consumer device of any kind unless one plans/has a way to make money off it.
Well the Europe/UK prices include the value added tax of 20%. USA it’s $3,499 plus sales tax which varies where you live from 0% to 10.25%.
I’m imagine they see this as much as a tech demo as anything. They would be more worried if a cheaper one doesn’t sell.
Apple will see how this AVP will do in these countries. If it flops like it appears to have in the US, I predict it will go the way of the Dodo bird & Apple car, iCar, or whatever the heck they were going to call it. Even with AI, there is no practical use for this contraption.
There was practical use as a one handed use, light weight, profitable device with the iPhone Mini, but of course Apple canceled that. Says a lot about this company.
There was practical use as a one handed use, light weight, profitable device with the iPhone Mini, but of course Apple canceled that. Says a lot about this company.
What’s the developer story here? With breaking news of apple’s capricious decision to not approve an iDOS update (despite tons of C64 emulators in the store) and despite being unable to articulate to the developer why there is a distinction here, and what if anything can be changed to get the submission approved, who is really gonna take the risk on their platforms going forward? This magical thinking is why the developer story, so crucial to the AVP success, is not solidifying. Very concerning to watch Apple shoot themselves in the foot repeatedly. Said it before and I’ll say it again, it’s the principal skinner meme. They could’ve self-regulated but opted for the ham-fisted attempts by various governing bodies across the world. What are the even doing here pushing it out to more countries and expecting a different reception. I’m at a loss. Why?!
If the answer is no there will be a lot of units sold in the USA, resold to international shoppers on eBay, etc for a nice profit that still comes in considerably less than it costs to buy them there and shipped overseas so I’m not sure how they’ll handle it if the prices are really as outrageous as they appear to be right now.
And I guess a significant number of the influencers are also buying it to post online and returning it within the return period.
It is probably the product with the highest return rates of all times. This would explain why they are cancelling Vision Pro 2
I love my AVP and do not doubt for a minute that Apple will eventually launch a Vision Pro 2.0. They may focus in the near term on a less costlier version, but they will offer hardware 2.0 when the technology advances where they can add features not available through software at the current price. Once a new version is launched of the Vision Pro I will immediately upgrade. I am uninterested on a cheaper model with fewer features, as I have noted elsewhere, I want more features at the same price.
What are you doing with yours primarily? Is it media consumption? The escape hatch pass-through mode?
Really? The country where the minimum wage is US$7.25hr & where hospitality customers support hospitality workers because employers won't pay a proper and ethical wage? Where unions find it hard to negotiate decent salaries? Even Australia has double the minimum wage of the US.
Hot take: a killer app / use case won’t turn up the dial on this generation of hardware. It’s gonna take a few iterations
I wonder how many they actually sold
And how many of those have already been returned
The Australian price has already been announced, and it's $5999. Given the exchange rate, the fact that GST is built into the price and that current high-end MacBook Pros that cost US$3500 are $5999 here, it's not hugely surprising.
GST/VAT/sales tax is built into the price almost everywhere, except in the US, and it's a *big* factor (10-20%) as to why things seem more expensive overseas — everyone in the US is used to paying more than the sticker price!
Also import duties, increased costs such as employees and regulations, and trying to anticipate exchange rate moves while minimising risk of getting it wrong on the cost side. There's a lot of complicated detail that goes into setting international pricing, and none of it is profiteering.
indeed the profiteering is built in to the base margin and currency agnostic. International pricing is just an adjustment