Apple got some serious problems. Supply chain leaks and supply chain target misses. Lacking innovation and failed product range strategy. This is all due to the fact, that Tim Cook doesn't primarily overlook the supply chain as the did in the Jobs era and that Tim Cook is at helm and makes wrong strategic decisions:
1. Only one huge iPhone X instead of also offering a small version, hence the huge entry price
2. Failed Siri development and a hopelessly overpriced product, that loses to Amazons echo
3. Fighting windmills with obsessive development of Apple Maps / street view, that loses to Google maps
4. Modular Mac Pro fail, abandonment of Mac mini, refusal to do something useful with the trash can mac design.
5. Total destruction of former peripherals development department: No displays, no wifi-mesh, no thunderbolt 3 stuff
6. Apple TV, was around before Stream-Netflix and Prime Video ... not even 3rd most important platform right now
7. only 12, 13 and 15 inch notebooks, this is Apple just being LAZY
8. way to slow update cycles, i don't expect a show all the time but specs upgrades every f. year on every f. product
9. Apple Stores - now home of boredom. Not even every product on display, forget events and software demonstrations/courses
10. Still sticking on spinning hard drives. Seriously? You call Yourself the leading tech company? Embarrassing
And this is just what comes to my mind in 2 minutes.
It would be best, if Tim would return to his former job as CFO and monitor the supply chain. He was great at that. As CEO, many could do better, I would suggest Will Ferrell or Jonah Hill...