Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
67,280
37,280


Apple can be expected to shed some light on its highly secretive internal project called "Project Titan," a codename for its self-driving car sometime in the next 3-6 months, according to Wedbush analyst Dan Ives.

Apple-car-wheel-icon-feature-triad.jpg

Ives made the comments during a segment on CNBC Television, in which he reiterated Wedbush's belief that Apple will not actually release a consumer car until at least 2024. Ives says that even with a release years out, the company will need to release "some information" to "lay the groundwork for an Apple Car." Ives believes that Apple will open up publicly about its future car ambitions sometime this summer.


When pressed on the timeframe, Ives says that Apple needs to "find the partners" for its self-driving car, which concides with reports that the tech giant has been in talks to partner with several car manufacturers for the production of Apple Car.

Apple has reportedly been working on a self-driving car for the past number of years, and a flurry of reports in the past few months have further cemented the company's rumored car ambitions. The Apple Car, which Apple analyst Ming-Chi Kuo says will not be released until at least 2023, is expected to be produced and manufactured by a third-party contractor but remain an Apple-branded product.

More recently, a report out of The Korea Times suggests that Apple is "very near" to signing a deal with LG and Magna to build the Apple Car.

Article Link: Apple Expected to 'Share Information' on Apple Car in Coming Months, Analyst Says
 
Last edited:
Apple has had many partners helping with other products in the past without the need to disclose anything to analysts. Why will they change course now? Can't they just keep working with partners under airtight NDA's?
 
Have to be honest when I say this is so irrelevant. It’s more a liability for Apple than anything. Tim went down the car route when he was searching for anything that could be the next iPhone. We’ve seen the god awful services. The cringy services event. The mess he’s made with Apple TV, HomePod, and living room.

But I think Tim found his whale as he wastes more resources on this nonsense.
 
This will be a big challenge for Apple Support. For whatever reason, Apple Support's primary troubleshooting has become erase and re-install the OS. This approach just isn't going to work when the device is a vehicle.
Its about IF apple will stick with its best in class 14 days return policy with a car ?! 😀
 
Ives = AAPL Cheerleader, nothing more, nothing less !

He has been predicting an "iPhone Supercycle" every single year, for the past five years !

They laugh behind his back @ CNBC, which says alot !
 
  • Like
Reactions: ModusOperandi
Do Apple Developers get to write code for it? :cool:
Actually, I wouldn't be surprised if Apple uses a relationship with Disney to deploy test vehicles at the Disneyworld parking lots.
 
Ives = AAPL Cheerleader, nothing more, nothing less !

He has been predicting an "iPhone Supercycle" every single year, for the past five years !

They laugh behind his back @ CNBC, which says alot !
Yes he’s been a cheerleader for many years and guess what? He’s been cheering for the number one team and has been right all along.....the earnings show it
 
  • Disagree
Reactions: Fried_Gold
Have to be honest when I say this is so irrelevant. It’s more a liability for Apple than anything. Tim went down the car route when he was searching for anything that could be the next iPhone. We’ve seen the god awful services. The cringy services event. The mess he’s made with Apple TV, HomePod, and living room.

But I think Tim found his whale as he wastes more resources on this nonsense.
Tim Cook created $1.7T in shareholder value and services are growing at 20%.
 
IF they want to start testing on the road, they have to come out and make it public, and that testing would start years before release... IF
 
The Apple Car is a big mistake that will cost them billions of dollars. It’s one thing to make 40% margin on Macs and iPhones but that will be impossible on a car with so much competition.
 
  • Like
Reactions: otternonsense
Apple has had many partners helping with other products in the past without the need to disclose anything to analysts. Why will they change course now? Can't they just keep working with partners under airtight NDA's?
the supply chain for an automobile is ten fold what it is for a phone or laptop. not only are they supposedly going to work side-by-side with an auto company like Hyundai, but you're also subbing out parts to companies like Magna. Wayyy too many people involved to keep it a secret. you'll see blurry photo after blurry photo of the car at every stage of development.
 
  • Like
Reactions: ModusOperandi
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.