What is he basing this on? Seems more like guessing than anything else.
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Apple Expected to 'Share Information' on Apple Car in Coming Months, Analyst Says
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Yep - vehicle costs are climbing far faster and higher than I think many of the traditional auto brands thought possible. It’s difficult to make money selling inexpensive vehicles, just like it’s tough to make money producing cheap computers. It’s one of the things Apple would need to sell me on, because my expectations for what a vehicle is or needs to be goes far beyond a point A to point B appliance.
Yeah after witnessing what happened when Apple tried to innovate the keyboard and offering other innovations like $400 Mac Pro wheels and $999 stands, I want them to have nothing to do with vehicles on the road.
Apple is not going to release a self-driving car in 2024. No one is. It has taken years to get to level 3, and now we have very limited level 3 cars (certain roads, limited weather conditions), none in the US. Getting to level 4 with any meaningful geographic coverage will take years. Level 5 will take decades.
It is not very straightforward to find the right partner in self-driving cars. Ars Technica just published an article about autonomous vehicle development outlining the possible players and the technological landscape.
Autonomous vehicles require a good legal network. Traffic legislation needs to be overhauled before it is good enough for autonomous vehicles. That will take a lot of time.
Finding a good partner in EV manufacturing is not that difficult, as traditional car manufacturers have entered the race. The choice is more a commercial one.
It is not very straightforward to find the right partner in self-driving cars. Ars Technica just published an article about autonomous vehicle development outlining the possible players and the technological landscape.
Autonomous vehicles require a good legal network. Traffic legislation needs to be overhauled before it is good enough for autonomous vehicles. That will take a lot of time.
Finding a good partner in EV manufacturing is not that difficult, as traditional car manufacturers have entered the race. The choice is more a commercial one.
Anyone who thinks something as transformational as the commonplace adoption of self driving cars won’t be led by Apple hasn’t been paying attention
Knowing apple, if you have to ask, you probably can't afford it. Heck, knowing apple, unless you make more that 300K/year, you won't be able to afford it.
sounds all bogus except them doing some R&D on a car.
autonomous dirving isn't ready for primetime so I'm not sure who the market for Apple would be? maybe other giant spaceship corporate campuses or just for their own campus.
Or maybe for Walt Disney World and other amusement parks. You'll ride a driverless Apple car to get around. Keep the brand in that cutting edge light. That type of use case would be good for what autonomous driving tech needs - a much more controlled environment to operate in.
autonomous dirving isn't ready for primetime so I'm not sure who the market for Apple would be? maybe other giant spaceship corporate campuses or just for their own campus.
Or maybe for Walt Disney World and other amusement parks. You'll ride a driverless Apple car to get around. Keep the brand in that cutting edge light. That type of use case would be good for what autonomous driving tech needs - a much more controlled environment to operate in.
To Understand Why Apple Is Making a Car, Just Look at the iPhone
Apple has proved it can deliver products that change the way we think about them. Now it wants to do that with the automobile.
This guy attempts to explain why Apple is making a car.
Here’s something from 6 years ago explaining why Apple can’t make a tv.
If someone can connect the dots that’d be great. You’d think a tv would be good practice for Apple which is just a big monitor anyways. It may as well be a bigger iMac.
So we’re assuming Apple can redefine cars but can’t TVs? Get in car and say go somewhere. Take a nap. It just works. That’s fantasy bs. If it takes this bs to redefine a car then Apple should quit already.
It’s just amazing some expect apple to accomplish this fantasy car thing but it’s perfectly understandable why they can’t redefine a tv.
Car manufacturing is a low margin business. That is a real challenge for Apple.
You can sell a mobile phone with high profits, because people can pay $300 extra for brand, aesthetics, etc. The absolute amount of extra money is tolerable.
People will be reluctant to pay $10000 extra for a car, because the amount of money needed is significant. I am not saying people would be too rational when buying a car, but the relatively large sums limit the demand of expensive cars.
The premium segment starts to be congested. Tesla S, M-B EQS, Porsche Taycan, Audi etron GT, Genesis G80 EV, maybe Lucid Air. The same applies to the EV SUV segment with ID.4, Kia EV6, Hyundai Ioniq 5, Tesla Y, Ford Mach-E, Audi Q4 etron, Toyota bZ4, Polestar 2, etc. There is real competition, and new players have to adjust their prices accordingly.
All the cars mentioned above are expensive relative to the average selling price of new cars. If Apple tries to enter the mainstream market, it needs to produce a sub-$40k car. That is not very easy for a premium brand.
You can sell a mobile phone with high profits, because people can pay $300 extra for brand, aesthetics, etc. The absolute amount of extra money is tolerable.
People will be reluctant to pay $10000 extra for a car, because the amount of money needed is significant. I am not saying people would be too rational when buying a car, but the relatively large sums limit the demand of expensive cars.
The premium segment starts to be congested. Tesla S, M-B EQS, Porsche Taycan, Audi etron GT, Genesis G80 EV, maybe Lucid Air. The same applies to the EV SUV segment with ID.4, Kia EV6, Hyundai Ioniq 5, Tesla Y, Ford Mach-E, Audi Q4 etron, Toyota bZ4, Polestar 2, etc. There is real competition, and new players have to adjust their prices accordingly.
All the cars mentioned above are expensive relative to the average selling price of new cars. If Apple tries to enter the mainstream market, it needs to produce a sub-$40k car. That is not very easy for a premium brand.
Secrecy is one thing. Agree that Apple can no longer keep things from leaking in the supply chain, but that doesn't mean that they are coming out voluntarily giving statements to analysts. They just pretend that things are secret and keep going.
Agree they will not be likely successful in keeping it a secret, but why will they come out and voluntarily 'share information' with anyone? Won't they just do what they do with their leaky smart device supply chain - pretend like nothing leaked and not talk about it.
Seems my last 2 Macs have been nothing but one problem after another. Mostly design issues that were probably known and released as is anyway. This is not a culture that stands even the remotest chance of selling people products that cost more than many of its aspiring customers make in a year.
Just think of all the Apple technology that can be incorporated into an EV right now:
- Apple Silicon
- Apple modems
- AR
- Siri
- Apple Maps
- CarPlay
- Car keys
- HomeKit / Find My / AirTag
- Apple Music / Podcasts / Apple TV: will likely evolve towards a full-blown in-car entertainment (eco)system
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Batteries are getting cheaper. We're literally one technological breakthrough away from cheap EVs. Apple doesn't have to have a 40% margin on Apple Car for it to be profitable. There are already scenarios emerging right now that can make driverless cars a hugely profitable venture for Apple, e.g. food/merchandise delivery, driverless taxi, driverless shuttle bus as part of a public transportation network. All this can be managed through Apple's servers and their existing cloud services, e.g. Apple ID, Apple Pay. Just relax. Apple has the best minds of humanity working for them. They can make this work.
Because the deal is likely to be big enough to trigger market disclosure requirements if smaller participants are publicly traded, even if it is small enough apple can keep quiet about it.
To Understand Why Apple Is Making a Car, Just Look at the iPhone
Apple has proved it can deliver products that change the way we think about them. Now it wants to do that with the automobile.www.inc.com
This guy attempts to explain why Apple is making a car.
Here’s something from 6 years ago explaining why Apple can’t make a tv.
If someone can connect the dots that’d be great. You’d think a tv would be good practice for Apple which is just a big monitor anyways. It may as well be a bigger iMac.
So we’re assuming Apple can redefine cars but can’t TVs? Get in car and say go somewhere. Take a nap. It just works. That’s fantasy bs. If it takes this bs to redefine a car then Apple should quit already.
It’s just amazing some expect apple to accomplish this fantasy car thing but it’s perfectly understandable why they can’t redefine a tv.
Apple may or may not fail in whatever they try to do in the EV car space, but perhaps one of the most inane things I have read on MacRumors lately is, Apple failed or struggled with X so why even try or they will fail with Y, in this case I keep reading how Apple failed or struggled with the Apple TV so they can't succeed with an Apple Car or self driving technology.
This is third grade logic and frankly I'm surprised at the level of posts on MacRumors I've been reading lately. I read in one of these threads that since Microsoft can't update their software properly, why would said poster trust anyone to create self driving software, with that logic how in God's name did we land a man on the moon.
I also laugh at the so called insurance experts on this website, they will be in for a shock when the majority of cars employ some form of self driving tech, the shock will be how expensive car insurance will run you if you want to drive your car with zero assistance.
To these people I ask, have you ever flown in a plane, how much of that flight is run by a computer.
There are people making EV cars right now, there are self driving cars on the road right now with humans at the wheel ready to take over if need be, much like your 747 pilot. Apple has both the money and prestige to attract the talent necessary to bring them into the EV space, talented people, that is what Apple needs, good chance they have the people there right now to pull this off, bet against them if you wish, I would not.