Apple Expected to Switch to All-OLED iPhone Line-up by 2020

Discussion in ' News Discussion' started by MacRumors, Jan 22, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple could drop LCD displays for its 2020 iPhones in favor of an all-OLED line-up, a new report today claims. From the Wall Street Journal (paywall):

    This isn't the first time we've heard that Apple is considering dropping LCD models from its line-up in order to make a complete shift to OLED displays in 2020.

    WSJ suggested the possibility earlier this month, but today's report gives the rumor more clout by claiming that Apple LCD panel supplier Japan Display is seeking investor help that will put it on firmer ground before the switch to OLED-only iPhones takes place.
    The bailout is also said to be partly in response to less-than-stellar sales of iPhone XR, which uses the liquid-crystal displays that Japan Display specializes in. More than half of Japan Display's revenue in the year ended March 2018 came from Apple, so the supplier is acutely sensitive to sales that fall short of the tech giant's expectations.

    Multiple reports claim Apple has recently asked its partners to cut down on all iPhone production. Apple has also dropped the price of iPhone XR in China to try and spur additional sales.

    The price drops and the production cut follow a recent Q1 2019 guidance downgrade, with Apple expecting revenue of $84 billion during the quarter. That's a year-over-year decline and a drop from the $89 to $93 billion revenue guidance Apple provided in November.

    A report in May 2018 claimed Apple's transition to a full OLED iPhone line-up would be complete in 2019, but a group of analysts quickly responded to the report and argued that the 2019 timeframe was likely inaccurate.

    Apple has been working to bolster its OLED display supply chain for diversification purposes and to cut down its reliance on Samsung, the company that has supplied displays for the iPhone X, iPhone XS, and iPhone XS Max.

    Apple has reportedly pushed LG Display to build out its OLED display production facilities, and has even purchased equipment to build an OLED panel research and development site in Taiwan.

    Rumors point to a similar iPhone lineup in 2019 as last year, perhaps with a continuation of both the iPhone XS and XR devices, with rumors suggesting we'll see 5.8 and 6.5-inch OLED iPhones along with a 6.1-inch LCD iPhone.

    Article Link: Apple Expected to Switch to All-OLED iPhone Line-up by 2020
  2. johnyslats macrumors 6502a


    Mar 14, 2012
    Leeds, UK
    Last sentence should read “billion”, not “million”
  3. Bustycat macrumors regular


    Jan 21, 2015
    Kaohsiung, Taiwan
    All iPhone users should not use their phone in darkness in the future.
  4. recoil80 macrumors 68020

    Jul 16, 2014
    So by 2020 they'll need something else to have an "entry level" phone and the more expensive ones, unless they get rid of that distinction and go back to the old days, before iPhone X, with only two new models and just a price cut for the old ones. If the Xr is going to stay they may just keep a different camera and maybe a lower resolution but use OLED instead of LCD.
  5. Stuey3D macrumors 6502


    Jul 8, 2014
    Northamptonshire, United Kingdom
    Looks like quite a few people won’t be upgrading from the XR until Micro LED becomes a thing as the PWM in OLED screens can mess with peoples eyes as evidenced by the 99 page thread on this forum on the subject.

    Traded in my X for an XR and my regular evening eyestrain and headaches have now gone thankfully.

    OLED is nice but certainly not worth the pain of owning it.

    Apple acknowledges that PWM can cause migraines in a certain subset of the population, but are now effectively saying that we aren’t good enough to own iPhones in future.
  6. ThatiPhoneKid macrumors 6502a

    Aug 15, 2017
    It makes a lot of sense and the OLED display is gorgeous
  7. rmoliv macrumors 6502a

    Dec 20, 2017
  8. Wig321 macrumors member

    Sep 13, 2018
    Please no. Goodbye apple if this happens. Went from iPhone X to 8 plus because OLED is not for me
  9. Woyzeck macrumors 6502

    Nov 2, 2012
    Apple Expected to Switch to All-SSD Mac Line-up by 2030
  10. Radon87000 macrumors 604

    Nov 29, 2013
    Good time to put LCD in the trash where it belongs.

    @I7guy seems it’s the end of the road for LCD as I predicted last year :)
  11. zahuh macrumors regular

    Oct 22, 2004
  12. giffut macrumors 6502

    Apr 28, 2003
    I used the original Moto X for years and now a Google Pixel and I never developed eye strain from their OLED screens.
  13. johnyslats macrumors 6502a


    Mar 14, 2012
    Leeds, UK
    As someone who suffered burn in of static elements on two LG OLED TVs I'm a little apprehensive to say the least!
  14. MrGimper macrumors 603


    Sep 22, 2012
    Andover, UK
    I have an OLED55C7V and had what I thought was a burn-in issue. Turns out it was a manufacturing defect that LG USA acknowledged but LG UK wouldn't. Finally after much bun-fighting, I got my panel replaced FOC.
  15. BriSpe macrumors regular

    Aug 25, 2010
    What about MicroLED? It's ridiculous that Samsung is showing MicroLED TVs now and Apple can't even put that in a phone considering
    that they even bought a MicroLED company.
  16. Delgibbons macrumors 6502a


    Dec 14, 2016
    Samsung are really onto MicroLED now. Modular MicroLED Samsung TV's look amazing! Choose your own size. Even change it out at will :D

    "Picture quality that rivals or beats OLED without any of the downsides"
  17. Nozuka macrumors 68020

    Jul 3, 2012
    You can't buy that TV. And when you can finally buy it, it will be at least $10'000 and remain expensive for at least 4 years.

    Unless you want a low volume and even more expensive iPhone, you will have to wait.
  18. Relentless Power, Jan 22, 2019
    Last edited: Jan 22, 2019

    Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Does Samsung have any micro LED phones mass produced? No, they don’t. They might be demoing micro LED TVs at the consumer electronics show, but it’s not even available yet in major retailers. It’s not like the competition is way ahead of Apple in terms of displays, when none of them are utilizing micro LED yet.

    I suspect micro ED is coming from Apple, when the time is right and it’s fully developed, the benefits are substantial with increased resolution, less power draw (Resulting in longer battery life) and significantly brighter.
  19. majkom macrumors 65816

    May 3, 2011
  20. kiranmk2 macrumors 6502a


    Oct 4, 2008
    MicroLED is where OLED was in 2006 - lots of nice demonstrators at trades shows and commercialisation "two years away." Issues (as ever) are yield and pixel density. Notice how the Samsung demons are only 4K at 75". If this is really Samsung's next gen technology for the next decade why didn't they show 8K? Because they can't get that high resolution so no change of retina-levels on small screen sizes yet.
  21. john123 Suspended


    Jul 20, 2001
    I thought you could make this problem go away with some careful settings tweaks. Did those not work for you?
  22. nfl46 macrumors 604

    Oct 5, 2008
    Can’t put that in a phone? If anyone will be putting it in a phone, it would be Samsung with their own devices. Samsung will always be ahead of the curve when it comes to displays in a smartphone.
  23. john123 Suspended


    Jul 20, 2001
    I stood in the store with the XR and XS in hand and was especially impressed with how the LCD has held up. To each their own I suppose!
  24. Kabeyun macrumors 68000


    Mar 27, 2004
    Eastern USA
  25. cableguy84 macrumors 65816


    Sep 7, 2015

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