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No, with Cook it’s how much profit can we squeeze out of our parts.
You just described Business 101: Making Profit

He must have got all tingly when this product was finalised.
I gotta say, I’m super curious to hear what new boogeyman people are going to fixate on when Tim Cook eventually steps down. Y’all act like this multi-trillion dollar company would be your best friend of not for this Scrooge McDuck character people have made him into. 🤣
 
No, it really doesn’t. They want it to but that doesn’t mean it does. It’s too on the nose and there are other tech products worth exactly the same name
 
If Apple Devs can’t real in the OS bloat the ‘NEO’ user experience will diminish significantly over the coming years.
Yeah. If the extremely low specs of that machine encourages Apple to get serious about software efficiency, it’ll be good for everyone in the ecosystem

But that means people actually need to have self respect and demand a decent experience even though the machine is “cheap”
 
I like the name. It sounds fresh, it is only three letters and it's synonymous with tech too. It fits the product perfectly. Great job Apple!
 
I don't know of any students that want a totally gimped laptop. Most want an Air or a Pro, so they can actually do work on it.

The photo is pure Apple Out of Touch at its finest. $550 headphones with a $500 laptop. This is just like Apple's promotional photos of the $6,000 XDR Pro Display with the $500 Mac mini.

I forgot about the Mini + XDR pics.
Oh man. That was hilarious.

How that ever got out the door is beyond me.
 
It’s not new, exciting, or here… it’s just the Apple equivalent of a netbook. It’s grossly underpowered with lackluster features. Lastly it isn’t here. It doesn’t launch until 11Mar…
 
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In the real world, this photo absolutely makes sense.

You underestimate how girls and women emphasize aesthetics and design. Yesterday, I had a number of friends comment how the yellow and pink Neos looked great and they were considering buying one to replace their M2 or M3 Airs or have one for air travel only. And they weren’t Apple enthusiasts. They just saw them on IG and TikTok.

ETAs already starting to slip.

Some people here completely underestimate real-world demand for these things. A lot spec geeks that focus on RAM when that's not even being considered by buyers.

1772751677850.jpeg
 
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So it’s new, exciting, original and also…. HERE? Can someone explain that last one?

Are they selling some products which are not here? And if so……………….. where are they? 🤔
 
It’s not new, exciting, or here… it’s just the Apple equivalent of a netbook. It’s grossly underpowered with lackluster features. Lastly it isn’t here. It doesn’t launch until 11Mar…
It’s an iPod Touch, minus the touch, crammed into a laptop-like clamshell.

Know what would have been creative? To have just made it a phone dock that the newer phones would switch into an iPadOS/MacOS-like mode when loaded into it. Have it dock where the touchpad goes and have the phone go into “touchpad mode” while docked. Basically a smarter Smart Keyboard with a screen for the iPhone.
 
ETAs already starting to slip.

Some people here completely underestimate real-world demand for these things. A lot spec geeks that focus on RAM when that's not even being considered by buyers.

View attachment 2610534

We have no idea how many they made or how much capacity they budgeted.
"Dates slipping" means literally nothing of useful analytical value.

Is their website also going to tell us about all the returns?

(Vision Pro and iPhone Air come to mind)
 
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We have no idea how many they made or how much capacity they budgeted.
"Dates slipping" means literally nothing of useful analytical value.

We're back to the iPhone Air argument. "Maybe Apple made 10 million units of Air, so that's why the ETAs never slipped."

Apple told its suppliers to expect 5-7 million Neos for 2026.

There's overwhelmingly positive reaction on the streets, online, by journalists. This is all consistent with good sales.
 
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