Apple Explains Why It Raised Prices on 14 Products Today

[pakupakuman]

Billions.

See you in September 2026 / March 2027!

 

[SalisburySam]

I can explain my reaction to Apple raising prices in seven letters starting with “F”.

I win. I can do it in two letters starting with an “N.” Really makes buying decisions super easy.

 

[nexgenmusic]

Have spent over $250K on Apple products over the past ~10 years. Apple are just taking the piss now, and I’m holding all future business purchases for at least a couple of years. Wife and I need also new phones and I can’t believe I’m actually considering looking at non-Apple alternatives.

 

[seek3r]

Have spent over $250K on Apple products over the past ~10 years. Apple are just taking the piss now, and I’m holding all future business purchases for at least a couple of years. Wife and I need also new phones and I can’t believe I’m actually considering looking at non-Apple alternatives.

Phones are the one category Apple didnt raise prices on…

 

[senseless]

I wouldn’t be surprised to see the cheap android phones disappear. Everyone will be raising prices on everything.

 

[ProTruckDriver]

Phones are the one category Apple didnt raise prices on…

Not yet anyway, but may be soon.

 

[satchmo]

The 25% increase seems a bit of an over reach...and perhaps strategic.

Two years from now, Apple could lower prices by 10% and say look, we're lowering prices as has RAM costs has as well.
They'd still be up 15% and look they care about their users.

Or of course, the 25% increase could also be the baseline price forever.

 

[Dredd67]

Yeah let’s forget that Apple was the only big company for many months offering reasonable laptop prices compared to the competition.
It’s not like they did cut their profit margins since last year and only now increase prices, no no.

Well, when you have containers full of devices that you've already paid, it's easy to ignore the market trends. Up to a certain point when reality hits and investors remind them they like money.

 

[Pedersenko]

Potato patato. Good for 2nd hand / aftermarket

 

[Parowdy]

Well, when you have containers full of devices that you've already paid, it's easy to ignore the market trends. Up to a certain point when reality hits and investors remind them they like money.

So? Didn’t all other companies have to make the same decision and decided against it?
You’re just making my point. Apple knowingly made less money while most others in their industry adjusted them sooner and more often.

 

[SalisburySam]

…Apple could lower prices by 10%…

Never ever gonna happen in the future of unknown fluctuating tariffs, increasing quarterly performance expectations, and apparent willingness for consumers to pay, let alone little hope for decreasing RAM prices in the planning horizon. Apple pricing is analogous to taxes: once they go up, they very rarely if ever go down.

 

[Arran]

Never ever gonna happen in the future of unknown fluctuating tariffs, increasing quarterly performance expectations, and apparent willingness for consumers to pay, let alone little hope for decreasing RAM prices in the planning horizon. Apple pricing is analogous to taxes: once they go up, they very rarely if ever go down.

Tariffs crossed my mind too.

It wouldn’t surprise me if a portion of the increase is future tariff “insurance”. Just in case. It’s also safer to pin all the blame on component manufacturers now and just keep quiet about tariffs.

If tariffs do increase at some point, there’s already money in the bank to “eat” them.