When the AI bubble bursts and supply eases bet they wont come down.
Apple today raised prices on many of its products, including all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. We shared a list of the price increases, which range from $30 for the HomePod mini to up to $1,300 for the Mac Studio. iPhone, Apple Watch, and AirPods prices have not changed, at least for now.
In a statement shared with MacRumors, Apple said it raised prices because of the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. The supply-demand imbalance has led to skyrocketing prices for RAM and SSD storage chips used in a wide range of Apple products.
Apple's full statement:Last week, Apple CEO Tim Cook said price increases were "unavoidable."
Apple indicating that it needs to "begin" raising prices suggests that additional price increases might occur later. On the other hand, Apple noting that it is "working tirelessly to find solutions" suggests that prices might eventually come down again.
Apple is far from the only tech company that has raised prices in response to the memory chip shortage, with others including Microsoft, Samsung, Lenovo, HP, Dell, and more. Memory chip supplier Micron expects the shortage to last through 2027, so elevated prices could be the norm for another year and a half or longer.
Article Link: Apple Explains Why It
He was, while he upsold us 16 GB of ram and 256GB SSDs for $200 while costing them only a few $.
Yes absolutely right. That would be totally fine. But instead we get this BS propaganda pamphlet. This is what makes me say: I’m out.
I bought a crucial P310 4TB in august last year and it cost me £214. Today, that same SSD costs £375 which is a hefty jump of over 70%.
They've lost the console war, and it digging itself a deeper and deeper hole.Microsoft just raised its prices on the xbox for a second time this year
Microsoft has announced significant price rises for Xbox consoles, blaming the ongoing “components crisis.”
In a blog post, Microsoft said that from August 1, the price of Xbox consoles will increase by $100 for 512GB models, and $150 for 1TB models. The 2TB model will be discontinued.
Xbox console price rises June 2026:
Xbox Series S 512GB: $399.99 ---> $499.99
Xbox Series S 1TB: $449.99 ---> $599.99
Xbox Series X 1TB Digital: $599.99 ---> $749.99
Xbox Series X 1TB: $649.99 ---> $799.99
Microsoft Announces Significant Price Rises for Xbox Series X and S, 2TB Model Discontinued
Microsoft has announced significant price rises for Xbox consoles, blaming the ongoing “components crisis.”www.ign.com
People who claim this is just Apple being greedy are completely unaware of just how much this cockamamie ai craze is having on the cost of goods in every industry
I'm glad I took chance(s) before Apple did this. In the last 6 weeks or so I've purchased an M4 Mac Mini 512gb, a Mac Studio M4 Max (base model) and a 13in M5 Macbook Air. All up I've calculated I've "saved" approx $2100 AUD as opposed to the new prices. Originally I was holding out for the M5 Mac Mini and M5 Max Mac Studio. It may seem like I'm gloating but I'm just happy I made the right decisions for a change.
Apple today raised prices on many of its products, including all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. We shared a list of the price increases, which range from $30 for the HomePod mini to up to $1,300 for the Mac Studio. iPhone, Apple Watch, and AirPods prices have not changed, at least for now.
In a statement shared with MacRumors, Apple said it raised prices because of the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. The supply-demand imbalance has led to skyrocketing prices for RAM and SSD storage chips used in a wide range of Apple products.
Apple's full statement:Last week, Apple CEO Tim Cook said price increases were "unavoidable."
Apple indicating that it needs to "begin" raising prices suggests that additional price increases might occur later. On the other hand, Apple noting that it is "working tirelessly to find solutions" suggests that prices might eventually come down again.
Apple is far from the only tech company that has raised prices in response to the memory chip shortage, with others including Microsoft, Samsung, Lenovo, HP, Dell, and more. Memory chip supplier Micron expects the shortage to last through 2027, so elevated prices could be the norm for another year and a half or longer.
Article Link: Apple Explains Why It Raised Prices on 14 Products Today
That is not what "just in time" means in the slightest. Their fab deals/contracts are made years in advance and last just as long. Whether they manufacture JIT or hoard warehouses full of them for 12+ months makes no difference to how much the ram /ssd's cost them as part of their current contract.
They probably should have had incremental markups along the way, to ease the shock. Apple's gross margins are 47%, but the net is just 27%. Pretty good, but not enough to hold off price adjustments forever. BTW, that $80 shirt you saw at Macy's probably only cost $15 to manufacture.
Exactly. If the AI bubble bursts and memory and storage prices return to normal, and Apple does not lower prices, the Tim Cook fans will try to justify it by saying it’s because of “inflation.”
