Apple Explains Why Personalized Siri Features Have Still Yet to Launch

[MacRumors]

In a WWDC interview with Tom's Guide editor-in-chief Mark Spoonauer, and TechRadar editor-at-large Lance Ulanoff, Apple's software engineering chief Craig Federighi explained why the more personalized version of Siri has still yet to launch.

Federighi admitted that the first-generation architecture that Apple was developing for the personalized Siri features was too limited, which prevented the features from reaching the company's high quality standards. By spring 2025, Apple decided that it needed to fully shift Siri to a second-generation architecture that it had been planning, in order for the personalized features to reach a quality level that meets customer expectations. That decision led Apple to delay the features for up to another year.

Even with the second-generation architecture, Federighi said that Apple is still working to perfect the Siri features. In the interview, Apple's marketing chief Greg Joswiak confirmed that the "coming year" refers to 2026, so it is likely that the company is currently planning to launch the features as part of iOS 26.4 next spring.

Multiple class action lawsuits were filed against Apple in the U.S. and Canada over the delayed Siri features, which were heavily advertised by the company last year.

Apple first announced the personalized Siri features during its WWDC 2024 keynote. Specifically, Apple said that Siri would gain improved understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps. At the time, Apple said that the capabilities would be available within a year, but evidently it was overconfident and had to return to the drawing board.

Article Link: Apple Explains Why Personalized Siri Features Have Still Yet to Launch

 

[turbineseaplane]

They can't make it work, work well, or otherwise be any good

 

[nt5672]

Nothing but lack of good leadership. Cook should be replaced.

 

[iObama]

Apple is so petty for doing this with someone other than Gruber. The magic has really been lost for me the past couple years.

 

[mgz]

Guess we know who benefited from Craig and Joz chickening out with Gruber………. Tom’s Guide. ****ing lame.

 

[WilliApple]

I just hope Siri won't suck balls anymore soon, no pressure to make this come out faster, I just find Siri very bad these days...

 

[johnalan]

Apple is so petty for doing this with someone other than Gruber. The magic has really been lost for me the past couple years.

Guess we know who benefited from Craig and Joz chickening out with Gruber………. Tom’s Guide. ****ing lame.

Yep.

 

[sw1tcher]

Federighi admitted that the first-generation architecture that Apple was developing for the personalized Siri features was too limited, which prevented the features from reaching the company's high quality standards. By spring 2025, Apple decided that it needed to fully shift Siri to a second-generation architecture that it had been planning, in order for the personalized features to reach a quality level that meets customer expectations. That decision led Apple to delay the features for up to another year.

Even with the second-generation architecture, Federighi said that Apple is still working to perfect the Siri features. In the interview, Apple's marketing chief Greg Joswiak confirmed that the "coming year" refers to 2026, so it is likely that the company is currently planning to launch the features as part of iOS 26.4 next spring.

Let me guess. When Apple fails to have it ready by Spring 2026, Federighi will tell us that the 2nd gen architecture wasn't good enough either and that Apple's 3rd gen architecture will really make Siri come alive in Spring 2027

 

[GMShadow]

Apple is so petty for doing this with someone other than Gruber. The magic has really been lost for me the past couple years.

Gruber called for Cook to resign, accused him of forcing Craig to lie last year, and asked "I wonder too, what taste Cheetos-dusted 78-year-old testicles leave in one’s mouth. Whatever the flavor, I hope it lingers."

Gruber has acted like a child and now pretends that the consequences were because of his 'principles', and not because his behavior has been shockingly inappropriate.

 

[Rookbird¥]

I just hope Siri won't suck balls anymore soon, no pressure to make this come out faster, I just find Siri very bad these days...

It’s such a shame too. Siri used to be the best out there but then Apple just ignored it for years and didn’t do any real work on it and now i think its the worse one out there.

 

[AndyUnderscoreR]

Given the horrendous AI slop infestation that's taken over Google and Facebook recently, I honestly think Apple are better off without it.

 

[JPack]

Now we can confirm why iOS 26 isn't called iOS 25.

The actual meat of the product won't be available until late 2026.

Actually, we knew this all along. There was no other reason to use car model years.

 

[IceCool]

I’m very excited about this and I hope it works well when it comes to fruition. If it does, then Apple is on the right track again: Releasing all announced OS 26 features at launch (none are marked as coming later and all are in the first betas) and then actually getting into the AI space in a competitive way.

 

[It’s always something]

The chief of marketing says next spring? Then that’s almost certainly false. You could almost say, “Never disbelieve anything until it has been promised by marketing.”

 

[HouseLannister]

Better headline:

Apple Fails to Explain Why Personalized Siri Features Were Even Announced​

 

[CocktailHour]

So much "meh" up until now. When they do release, it better be exceptionally good.

 

[211]

I’m getting tired of Apple keep saying “very high standards” when there are so many bugs and unintuitive actions that have been present in all their OSs for years. When did Siri pass this high standard in the past?

 

[fatTribble]

By spring 2025, Apple decided that it needed to fully shift Siri to a second-generation architecture that it had been planning, in order for the personalized features to reach a quality level that meets customer expectations.

This makes it sound as though they had to start over. I never realized that. 😦

 

[Paddle1]

Just in time for iPhone 18.

 

[diewish2007]

I've seen people who have been cheated on talk more positively about their partners than some Apple product users about the company.

 

[gleepskip]

Just in time for iPhone 18.

You mean iPhone 27

 

[klasma]

At least when it finally does come out, we’ll know what standards Apple considers “high quality”.

 

[Nick_Australia]

I miss the humble days of Steve Jobs, where he would so openly say, "we can do better" and "we stuffed that up." It was so refreshing to have a leader acknowledge their weak points so openly. This doesn't happen at all anymore.

 

[darngooddesign]

I've seen people who have been cheated on talk more positively about their partners than some Apple product users about the company.

The people who complain the loudest about missing Apple Intelligence features were the ones who proudly said they don't care about AI features.

 

[masterleep]

it is likely that the company is currently planning to launch the features as part of iOS 26.4 next spring.

You must be joking. iOS 27 would be the earliest.