Was that before or after he said people were holding the iPhone 4 wrong?
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Apple Explains Why Personalized Siri Features Have Still Yet to Launch
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Gruber has completely lost the plot in recent years, succumbing to a severe case of Trump derangement syndrome. I never followed the man for his political views but it was suddenly all he could post about, and the fact that Cook didn’t give the middle finger to the most unhinged yet powerful man in the world seems to have completely tipped Gruber over the edge. It’s a shame, but ultimately it’s a Gruber problem not an Apple problem.
I’m actually a bit surprised Apple is doing any interviews about this at all. I figured it would be the elephant in the room they refused to discuss. But seeing this interview, along with scheduling a screening of the F1 movie at the same time as John Gruber’s live Talk Show event pretty much proves they put him in the doghouse either for the ‘something is rotten in Cupertino’ piece or things he said about Tim Cook donating to Trump’s inauguration fund. I don’t think it’s a coincidence that this is the year Apple chose to do an interview with someone else.
I will say I think Craig is great. Joz seems a bit more cocky. I don’t get the same good vibe from him that I do from Craig.
I will say I think Craig is great. Joz seems a bit more cocky. I don’t get the same good vibe from him that I do from Craig.
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The Reason why Gruber was not at this year's slate is because the Apple insiders told Gruber what had happened, they told him they had a working prototype pretty much like the ones demo'd but Gruber posted that blog post that Apple had likely no working demo. This is what crossed the line for Craig . Even though Gruber's target was the previous AI head and Cook, Craig views loyalty very highly and it was rumored to be Craig's decision that if you misinterpret what we clearly told you, you are out. This was not Cook's decision to sideline Gruber it was Craig because in Craig's opinion he crossed the line
It’s time for Apple to use its enormous wealth to buy their way out of this.
I do not have faith in Apple closing the gap. If anything, they are losing more ground than they gain every day.
And it seems that no one internally is willing to tell Tim, Craig, et al that.
I do not have faith in Apple closing the gap. If anything, they are losing more ground than they gain every day.
And it seems that no one internally is willing to tell Tim, Craig, et al that.
I really would like on screen awareness. It would be super helpful for automating mundane daily tasks.
Because executives wanted to get on the AI bandwagon and promised something that didn’t exist without any care for if their workers could make it in the time frame they promised. Very embarrassing and it has happened more and more with Apple.
Do you have a source for this?
I completely agree. You can be looking right at something on your screen but there isn’t that next-step where you can do anything with it easily.
Under jobs, it would have launched half baked for sure if it was announced…
But also, I don’t think Jobs would have shown it off. So. There’s that take too…
Guys let's be honest! Even Open AI's ChatGPT, Google's Gemini, and Anthropic's Claude barely get AI right half the time. I am not saying that Apple is not behind but there is so much hype around Generative AI that it is ridiculous. They will all eventually get it right but on a longer timeframe!
I am a longtime customer. I do feel compelled to say that, in light of this fiasco, Tim Cook will have a very, very difficult time raising prices this fall. It really makes no difference what the tariff situation is at that point. If I were an Apple stockholder, I would steel myself for some very rough sledding ahead.
In a WWDC interview with Tom's Guide editor-in-chief Mark Spoonauer, and TechRadar editor-at-large Lance Ulanoff, Apple's software engineering chief Craig Federighi explained why the more personalized version of Siri has still yet to launch.
Federighi admitted that the first-generation architecture that Apple was developing for the personalized Siri features was too limited, which prevented the features from reaching the company's high quality standards. By spring 2025, Apple decided that it needed to fully shift Siri to a second-generation architecture that it had been planning, in order for the personalized features to reach a quality level that meets customer expectations. That decision led Apple to delay the features for up to another year.
Even with the second-generation architecture, Federighi said that Apple is still working to perfect the Siri features. In the interview, Apple's marketing chief Greg Joswiak confirmed that the "coming year" refers to 2026, so it is likely that the company is currently planning to launch the features as part of iOS 26.4 next spring.
Multiple class action lawsuits were filed against Apple in the U.S. and Canada over the delayed Siri features, which were heavily advertised by the company last year.
Apple first announced the personalized Siri features during its WWDC 2024 keynote. Specifically, Apple said that Siri would gain improved understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps. At the time, Apple said that the capabilities would be available within a year, but evidently it was overconfident and had to return to the drawing board.
Article Link: Apple Explains Why Personalized Siri Features Have Still Yet to Launch
Likely? I’ll believe it when it’s on my device and working.
Craig:
"Why am I not go over there to some place to access a chatbot? ..No!, I just wanted to do this. So I did what I wanted, where I wanted to do it. Wow that was so much more convenient, so much more powerful. And so that's where we're going."
So, is is a certain high political figure writing Craig's answers now?
"Why am I not go over there to some place to access a chatbot? ..No!, I just wanted to do this. So I did what I wanted, where I wanted to do it. Wow that was so much more convenient, so much more powerful. And so that's where we're going."
So, is is a certain high political figure writing Craig's answers now?
This is one of those times where you have to ask yourself: what would Steve do?
The answer is, he would fire people until the problem was fixed. In business, you have to rule with an iron fist. Without Steve, the iPhone would have been years later, have half the features and be a half-baked product.
The answer is, he would fire people until the problem was fixed. In business, you have to rule with an iron fist. Without Steve, the iPhone would have been years later, have half the features and be a half-baked product.
Is that second-generation architecture basically an LLM, replacing the non-LLM first generation architecture? If so, Apple themselves have already openly pointed out the weaknesses of LLMs, including when attempting to get them to do the kinds of things they're trying to get Siri to do. Google Gemini has some of these limitations too, since it uses an LLM, and many users of Gemini have pointed out that this has been their experience.
In some recent interviews with some of the AI companies, they're starting to talk about their next-level LLM development work, which at least from the sound of it, seems like it might go a long way towards achieving what's needed in a pretty reliable, capable, minimally-hallucinating AI digital assistant, so maybe they'll soon have something in the more advanced LLM arena that will be practically good enough until true AI/AGI is available.
In some recent interviews with some of the AI companies, they're starting to talk about their next-level LLM development work, which at least from the sound of it, seems like it might go a long way towards achieving what's needed in a pretty reliable, capable, minimally-hallucinating AI digital assistant, so maybe they'll soon have something in the more advanced LLM arena that will be practically good enough until true AI/AGI is available.
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When did John Gruber call for Tim Cook to resign?
Old Apple: 'We messed up. We’re now working hard to make a great product for you.'
New Apple: 'Blah, V1, blah, Apple standards, blah, V2, we have it now, but we’re not gonna show ya just yet'
You guys are succumbing to group think! Maybe Apple has it right and everybody else has it wrong when it comes to AI!
For sure there is a counter to every point. But they’ve missed the boat here. Federighi kinda states they tried being first and failed - Apple has never been a first-mover. And emerging AI companies are capitalizing from user feedback and building better products in real time. Building in 'stealth' is old think - and may have worked in the past for Apple - but if they are waiting to release something that 'meets Apple standards' we’re going to be waiting a while. AI is a different beast and its ability to learn comes from users - which Apple has a vast quantity of.