Apple Explains Why Personalized Siri Features Have Still Yet to Launch

[Scott6666]

Nothing but lack of good leadership. Cook should be replaced.

Cook’s the CEO not the coding team leader. He sets direction. He can’t assure the code works and when.

I think AI being a bit of a black box is hard to schedule implementation of new features. I bet Craig and the team were surprised that the model was not developing as they hoped.

Ask Elon just how easy AI is to develop. FSD. He’s only 7 years behind schedule.

 

[Westside guy]

This is a tangent, but... could those microphones (in that video) possibly be any more obtrusive?

 

[svish]

Will be watching that video for sure. Hopefully when the improved Siri launches, it will work well.

 

[PowerButton]

Let me guess. When Apple fails to have it ready by Spring 2026, Federighi will tell us that the 2nd gen architecture wasn't good enough either and that Apple's 3rd gen architecture will really make Siri come alive in Spring 2027

With the rate of development in AI a year from now is already old and outdated. It seems like they’ll be chasing their tails.

I can seem them acquiring an AI company at the end of the year.

 

[PowerButton]

At least when it finally does come out, we’ll know what standards Apple considers “high quality”.

But is it high quality “now” or high quality a few years ago, 😏

 

[PowerButton]

Given the horrendous AI slop infestation that's taken over Google and Facebook recently, I honestly think Apple are better off without it.

Gemini isn’t all that bad, of course I’m using the enterprise version so mileage may vary

 

[TracesOfArsenic]

Apple is so petty for doing this with someone other than Gruber. The magic has really been lost for me the past couple years.

That's because they know Gruber would hold them accountable. Tom's Guide are more likely to be grateful and turn it into a fluff piece, which is great for APple.

 

[FelixDerKater]

Coming in 2028.

 

[Plerf]

well there is a reason you are typing on this forum and they are where they are

Yes, that’s the barometer: a trillion dollar company compared to a guy on the internet.

I wonder what other specious reasoning you use in your life.

 

[ApAx]

I’m getting tired of Apple keep saying “very high standards” when there are so many bugs and unintuitive actions that have been present in all their OSs for years. When did Siri pass this high standard in the past?

When it was launched on iPhone, Siri was the voice assistant standard for smartphones, and made Apple the envy of all other smart phone makers at the time. Then Apple became complacent and allowed Siri to fall way behind emerging competition. Apple morphed into an iPhone first, subscription services second company and built-in software features become more and more buggy.

 

[nt5672]

Cook’s the CEO not the coding team leader. He sets direction. He can’t assure the code works and when.

I think AI being a bit of a black box is hard to schedule implementation of new features. I bet Craig and the team were surprised that the model was not developing as they hoped.

Ask Elon just how easy AI is to develop. FSD. He’s only 7 years behind schedule.

My experience, from working in the largest consulting firms in the world solving this type of problem, is that the coders and their supervisors knew very well that the expectations were too high and advised accordingly.

It is almost always management that sets unrealistic time frames and unrealistic cost goals. If that is not the case, then management was relying on inexperienced people for development and that again is a management problem.

At the end of the day, the CEO is responsible. If the coders failed in their job, then they should be fired. I don't recall any being fired. Why? Because management knows they screwed up.

 

[nt5672]

I've seen people who have been cheated on talk more positively about their partners than some Apple product users about the company.

Whether cheaters are good or bad depends on the nature of the relationship and expectation. Even professional sex workers have partners.

Excessive bugs on the other hand are easily to see, document, and evaluate. There is a clear difference because we expect Apple software bugs to get fixed, not ignored for years. We expect Apple software products to get updated and be easy to use, not ignored for years after launch.

 

[Arnold Ziffel]

That's because they know Gruber would hold them accountable. Tom's Guide are more likely to be grateful and turn it into a fluff piece, which is great for APple.

BS. Gruber threw himself under the bus with his comments about "Cheetos", his comments insinuating that Federighi lied, and by saying that Cook needed to go.

He's living in another reality if he thought everything would still be copacetic.

 

[Sami13496]

AI is like Animoji or Slow Mo video. After playing with it for 5 minutes you forget it exists.

 

[Chazak]

It’s such a shame too. Siri used to be the best out there but then Apple just ignored it for years and didn’t do any real work on it and now i think its the worse one out there.

What was Siri the best at? Telling you to look it up on the web? Or was the amazing ability to do the equivalent of not being able to spell DOG or CAT? Be honest.

 

[McScooby]

Obviously talkin’ rubbish when you see what state the edit photos feature is. I cannot believe they not only released this crap but had the audacity to reference it again on their features video, I honestly hope to god that they’ve improved it for iOS26.

 

[dannyyankou]

They were very irresponsible to announce these features way before they were ready.

Putting that aside… I like the approach they’re taking with their strategy. How they keep reiterating they want AI to be “more than just a Chatbot”, and integrate it throughout the operating system. It reminds me a bit of how Steve Jobs talked iCloud, how it’s not just a “big disk in the sky”.

Their goal was for iCloud to be useful to us everyday throughout the system without us even thinking about it. And it sounds like that’s where they want to end up with AI. It’s questionable if they’ll come anywhere close to achieving that goal, to put it mildly. But I’m interested to see where they go with it.

 

[Rogifan]

They were very irresponsible to announce these features way before they were ready.

Putting that aside… I like the approach they’re taking with their strategy. How they keep reiterating they want AI to be “more than just a Chatbot”, and integrate it throughout the operating system. It reminds me a bit of how Steve Jobs talked iCloud, how it’s not just a “big disk in the sky”.

Their goal was for iCloud to be useful to us everyday throughout the system without us even thinking about it. And it sounds like that’s where they want to end up with AI. It’s questionable if they’ll come anywhere close to achieving that goal, to put it mildly. But I’m interested to see where they go with it.

Honestly Joz is quite annoying with his snide remarks about “chatbots” as if that’s all anyone else is doing or they’re not a real product. I use Copilot at work every day. I use chatgpt.com every day. I find them very useful. I consider them products. And if they’re useful, who cares what they’re called. A better approach from Apple would be to say we’re a platform company, we’re an enabler and not everything related to AI needs to come from us directly. Federighi did kind of say that. If Apple PR was wise they’d keep Joz away from interviews. He’s worse than Schiller was.

 

[Arran]

This is a tangent, but... could those microphones (in that video) possibly be any more obtrusive?

Logged on to say the same thing. They’re like comically ugly.