I'm pretty sure I only know the phrase "The ultimate driving machine" because of BMW ads. No idea what they're talking about.
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Apple Explains Why You Should Buy a Mac
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I agree with you that there is little evidence that MacOS is vastly superior to Windows 10. I think Windows 10 is pretty good. There are many reasons why I use MacOS more than Windows, but it all comes down to my personal preferences in a number of areas.
Diffidently oriented towards consumers not pro's. Why am I saying that because the Mac Pro isn't represented although it is when you compare features. 
I had a look at the new iMacs in the Apple shop today. God damn they‘re gorgeous. The dude played some music on one as well, they sound amazing!
Almost everything they say isn't really unique to Mac, compared with Windows or even some Linux distros.
"Easy to learn"... on par with Windows
"Astoundingly powerful"... again, not unique to Mac and purely marketing buzzwords
"designed to let you work, play, and create in ways you never imagined"... more buzzwords. You can work, play, and create on Mac, Windows, or Linux... I'd say 'work' and 'play' might be better supported by Windows, while 'create' is a toss-up
"comes packed with apps that are ready to go right out of the box"... okay, but so do Windows and Linux, and on all platforms, most of what you want needs to be installed
"Free, regular software updates keep things up to date and running smoothly"... again, all three do this, and I'd say of them all, macOS breaks your software the most frequently, sadly.
"Easy to learn"... on par with Windows
"Astoundingly powerful"... again, not unique to Mac and purely marketing buzzwords
"designed to let you work, play, and create in ways you never imagined"... more buzzwords. You can work, play, and create on Mac, Windows, or Linux... I'd say 'work' and 'play' might be better supported by Windows, while 'create' is a toss-up
"comes packed with apps that are ready to go right out of the box"... okay, but so do Windows and Linux, and on all platforms, most of what you want needs to be installed
"Free, regular software updates keep things up to date and running smoothly"... again, all three do this, and I'd say of them all, macOS breaks your software the most frequently, sadly.
You are in the severe minority. Most Mac users don't want to deal with upgrades or drivers or software incompatibility. They want more of an "appliance" than a set of Legos.
I'm not feeling the love from Apple.
Why buy a Mac? Well... It's a closed box. Um... It has a builtin monitor. Um... You can't upgrade it. You only have a couple of ports on it. Um... It's self-contained... Hmm... 'Why buy a Mac?'
It comes in new colors? Huh... Best I got. I mean, it is fun to use, at times. Fairly, SO FAR, resistant to viruses and malware. It has that going for it, which isn't a small thing actually.
I'm not saying I'm sorry for buying a Mac. I was sorry for buying my IIcx, but let's not split hairs.
Just 'buy big'. They hope more people do that too, I'm sure... Buy big, because if you need to 'enhance', you are facing a brick wall, with almost ALL of their products, with the iPhones, iPads, (and Mini's) being the most closed.
Why buy a Mac? Well... It's a closed box. Um... It has a builtin monitor. Um... You can't upgrade it. You only have a couple of ports on it. Um... It's self-contained... Hmm... 'Why buy a Mac?'
It comes in new colors? Huh... Best I got. I mean, it is fun to use, at times. Fairly, SO FAR, resistant to viruses and malware. It has that going for it, which isn't a small thing actually.
I'm not saying I'm sorry for buying a Mac. I was sorry for buying my IIcx, but let's not split hairs.
Just 'buy big'. They hope more people do that too, I'm sure... Buy big, because if you need to 'enhance', you are facing a brick wall, with almost ALL of their products, with the iPhones, iPads, (and Mini's) being the most closed.
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But if they said 'not upgradable', etc, etc, they wouldn't get many people to buy, would they?
Legos? Windows and peecees are more a smoking pile of... Hmm... 'Some assembly required'.
I'm not sure I can remember something that I've never known (unless you subscribe to Plato's point of view on that).
Do you have any evidence or numbers to give some meaning and credibility to your post? What nitty, gritty stuff are Windows computers doing that Mac computers cannot? Do you work at Apple or are getting that information from people who work there?
Have said it before, will say it again, if Apple really wants their Mac product line to take off they need to set their commission @ 10% for ALL financial transactions in the Mac App Store, as that would make that store viable for the very first time !
If it wasn't for third-party apps the iOS App Store, Palm would have won-out with their webOS.
Very puzzling that Apple never learned that very obvious lesson.
If it wasn't for third-party apps the iOS App Store, Palm would have won-out with their webOS.
Very puzzling that Apple never learned that very obvious lesson.
I would be surprised to see the opposite: apple explaining why you should not buy it
OSX is based on Unix, Windows is based on VMS/VAX. Unix has better security, better multi-threading, better multi-tasking kernel than VMS/VAX. Windows has lots of built in backwards compatibility so that old software can still run on it. That adds plenty of points where security can be breached.
OSX has had fewer security breaches, thanks to it's Unix core and cutting ties with legacy software. When using a computer, keeping your data safe matters more than looking purdy.
I suspect that Apple crunches the numbers all the time and weighs their decisions carefully against their short-term and long-term goals. The only reason we could be puzzled is that we aren't part of those conversations.
Based on recollection, as I haven't been using win10 in awhile.
- Try installing windows 10 with all the security patches as one install.
- Create a bootable snapshot on a external SSD that you can fall back on if your computer got malware.
- Simple drag and drop UNIX applications between volumes versus install CAD or engineering software on win10 via a lengthy installer that has to place files in multiple locations for it to work on win10.
I can remember some pretty lengthy rebuilds, but if you do make a bootable snapshot it requires similar size HDD or SDD involved along with specific drivers needed for your PC.
I didn't like the ease for malware to install in pre-fetch, so that it was active and the typical user could not just halt the process and clean up.
Didn't like the many many MS security patches push by enterprise that sometimes introduced problems that weren't even really tested. I recall a couple of engineers working late at night and they noticed their PCs slow so they rebooted right during a patch, and in both instances neither PC would boot afterwards.
As much as win10 dominates, its attributed to availability of legacy software that enterprises utilize and also if you do need particular software its usually more available. But system stability based on numerous issues, win10 is far from ideal. Try hardening your system, so users can't mess it up, that's a whole another game.
You win with entertainment of course, but not if you have to resurrect a compromised PC versus a Mac for the user.
You should buy a Mac because it raises your IQ and makes you a better human being.
You do realize that Windows provides very good support for older software because that's what many people and businesses want, right? Lots of organizations have software that doesn't get replaced often as it costs a fortune. Meanwhile it seems every other year a macOS update breaks software that hasn't been updated.
macOS, Windows, and Linux all need and get regular updates to be secure, and they all generally seem to get them and be so. If security is a top priority, Linux might be the way to go due to its open-source nature (hence the popularity of Linux servers, for instance, though Windows server still dominates that market too). macOS is secure by virtue of obscurity, especially in high value targets, and by not allowing much control over the update scheme.
Ironically, you mock "looking purdy" when that seems to be Apple's biggest marketing point, especially for updates.
If you want to get technical, ChromeOS is the most secure OS
A Chromebook's Superb Security Is Another Good Reason To Leave Windows 10's Update Failures Behind
All you have to do to keep a Chromebook secure is turn it on and off.
www.forbes.com
Love my MacBook Pro. Love MacOS. Love my Apple products in general. However, I don't see my desktop PC being anything but a Windows machine for many years to come. It's a gaming PC and a simrig. When I can plug in my stick, throttle, rudder pedals, gamepad, button boxes, MFDs and secondary displays, head tracker, VR headset and my 49" 32:9 super ultrawide and run all my favourite games and simulators on it at a good frame rate, I'll consider a Mac. Until then, I get all my actual work done on my MacBook. My PC really is just a very big and very expensive moddable console, but it is my most important device because it's the one that gives me the most overall joy. Apple can say what they want, but it's not going to change that.
I've got to admit that I've had a bunch of problems with that in the recent months.
Just to realize that it was the FCPX render files taking up so much space, as well as the Time Machine temporary files.
I disabled the Time Machine temp files and put my FCPX library on an external HD and I seem to do well now, but it's been a PITA for a few weeks. Every time I would clean 10-20GB, it would be filled entirely again the same day.
What I'm going to do is I'll wait to buy a base model M1X iMac, and I'll buy a 2TB Thunderbolt NVME M2 external drive or something along those lines. It's going to be twice as big as my current 1TB.
Yes one of the key differences is that Apple obsoleted running 32 bit applications in their OS environment where as both 64-bit Windows 10 and 32-bit Windows 10 can run 32-bit programs.You do realize that Windows provides very good support for older software because that's what many people and businesses want, right? Lots of organizations have software that doesn't get replaced often as it costs a fortune. Meanwhile it seems every other year a macOS update breaks software that hasn't been updated.
Ultimately between 64 bit only UNIX (MacOS) using APFS versus Windows 10 still using NTFS and allowing 32 bit applications to run is going to cause some grief. Apple is moving past that these last few major OS system rollouts, MS they still have to bridge that and support the thousands of PC types with all those lovely drivers with a successor to Windows 10. Guess you can discuss the changes that Windows 10X brings.
I like how they have amazing real world reasons why you should absolutely buy a Mac, which is an extremely compelling product today, and yet they still use this mostly emotive marketing bs.
Man, I can't get over how bad these two systems look next to one another. Jobs would have never let such an aesthetic atrocity occur.
Well, 1998's PowerBook G3 didn't look that great next to the iMac G3. There's similar curves but then along comes the PowerMacintosh G3 Minitower. 🤷♂️