Ok. I see what you are saying. It’s not for me. But I never said anything else. I said I don’t think it’s as successful as people think.
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Apple Extends Monthly Credit Deposits to Apple TV+ Subscribers Through June
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I think that Apple TV+ will always be a smaller service than Netflix and Prime Video, as I think the majority of the content people watch on both services is other companies’ library content. At some point Apple will likely buy a library, but it will still have less content. I do think it will be considered a high quality service that many people will watch, but it will not replace those services.
It will eventually do well, but never have the highest market share.
Not saying it’s absolute proof, but consider some metrics here:
Nielsen’s Top Streaming Chart: The Major Takeaways So Far
Netflix shows drive the most viewership on Nielsen's top streaming chart — comprising 93 percent of weekly top 10 lists since Aug. 3 — but the binge release model has its limits.
www.hollywoodreporter.com
Apple TV+ had only 3% market share in the US last quarter, Netflix still in first place - 9to5Mac
Although Apple has been investing in new movies and shows for its streaming service Apple TV+, the platform is still...
9to5mac.com
Not saying that Apple can’t do better, but the major studio services don’t feel threatened by AppleTV+. In my circles anecdotally, I don’t know anyone that pays for AppleTV+ directly. They either pay for the bundle (because they use iCloud + <service>) or they have it via free trial.
Yeah I can say that because Apple learned during Steve’s tenure how they can’t strongarm studios.
Tim doesn’t want to rent content. I say rent because to purchase exclusive ownership rights is not going to be a laughing matter. He wants it to be all original content.
source: https://www.cnbc.com/2020/02/26/app...-cook-talks-apple-tv-health-acquisitions.html
I subscribe to Apple One. The sequence I see is:
A $5 credit shows up in my Apple account (which is normally $0). When the billing for Apple One appears, I'm charged $30, but $5 of it is paid from my Apple account. Check your receipt to see the details.
Never said it would replace anything. It will take Apple time for sure.
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Ah that's odd. Apple sent out emails to customers. Maybe not everyone but I was under the impression that everyone was included since it was on MR front page news and Apple is refunding people who paid for the service until they are ready to start charging for it.
Apple TV+ Has Only 38% Of Users Paying For Subscriptions
Apple TV+ could be in trouble.
screenrant.com
New research shows only 38% of Apple TV+ users are paying for a subscription to the service – about half the percentages of HBO Max and Disney+.
The other 62% are on free trials, primarily temporary subscriptions that come bundled with new Apple device purchases. The study also found only 30% of current free-riders plan to continue their subscription once they have to pay for it. By comparison, the same study found only 16% of Disney+ users and 23% of HBO Max users enjoy the platforms for free.
Got to respect Apple, I like this honest way of doing business. I hate others that make you jump hoops to make simple procedures. I remember once I subscribed to an AOL thing which was like as fast as a click of a button, but if you wanted to stop the subscription you had to like literally call someone on the phone and wait over the line and there was like a waiting period or something before the subscription is canceled.
I think Apple is playing the long game. They either realised they failed and are embarrassed to confirm it OR they are slowly and steadily building their own exclusive library. Its not big now, but in 5 years or so, armed with their billions of dollars in the bank they shall easily build a huge EXCLUSIVE library of shows that is available ONLY on Apple TV+.
Then it will make sense to subscribe to HBO/Disney AND Apple TV+...assuming people will like the content.
I think Apple is playing the long game. They either realised they failed and are embarrassed to confirm it OR they are slowly and steadily building their own exclusive library. Its not big now, but in 5 years or so, armed with their billions of dollars in the bank they shall easily build a huge EXCLUSIVE library of shows that is available ONLY on Apple TV+.
Then it will make sense to subscribe to HBO/Disney AND Apple TV+...assuming people will like the content.
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What has Apple come out with that was an INSTANT runaway success? I can’t think of anything besides maybe the iPod.
Apple’s products/services improve over time, majority of the time.
I don’t know what’s going on behind the scenes or in their meetings, but the ATV+ content is pretty good for a brand new / from scratch service. I think it is in a position to do very well in its own right and doesn’t need to be constantly compared to NFLX, MAX & DSNY+.
Apple’s products/services improve over time, majority of the time.
I don’t know what’s going on behind the scenes or in their meetings, but the ATV+ content is pretty good for a brand new / from scratch service. I think it is in a position to do very well in its own right and doesn’t need to be constantly compared to NFLX, MAX & DSNY+.
Given that they had to suspend production on most of their new shows (and the second seasons of their existing ones), I would be surprised if it was any different. However, just like many other Apple services, Apple seems to be in this one for the long haul. It will likely be at least 5 years before they will have produced enough content to drive subscriptions to over 50% of Apple‘s U.S. users. They currently have around ~75 million Apple Music subscribers. If they can hit that same number with an average price of only $2.5 a month (blended ARPU including monthly, annual and Apple One rates), they will be in pretty good shape.Apple TV+ Has Only 38% Of Users Paying For Subscriptions
Apple TV+ could be in trouble.
New research shows only 38% of Apple TV+ users are paying for a subscription to the service – about half the percentages of HBO Max and Disney+.
The other 62% are on free trials, primarily temporary subscriptions that come bundled with new Apple device purchases. The study also found only 30% of current free-riders plan to continue their subscription once they have to pay for it. By comparison, the same study found only 16% of Disney+ users and 23% of HBO Max users enjoy the platforms for free.
This is not surprising. Apple gives out a year free with any hardware purchase. No other platform gives out more than 30 days and most are 2 weeks. The other platforms don’t have a method to do it. Given the shear amount of hardware Apple sells the number of free users will outnumber the paid for several more years.Apple TV+ Has Only 38% Of Users Paying For Subscriptions
Apple TV+ could be in trouble.
New research shows only 38% of Apple TV+ users are paying for a subscription to the service – about half the percentages of HBO Max and Disney+.
The other 62% are on free trials, primarily temporary subscriptions that come bundled with new Apple device purchases. The study also found only 30% of current free-riders plan to continue their subscription once they have to pay for it. By comparison, the same study found only 16% of Disney+ users and 23% of HBO Max users enjoy the platforms for free.
iPhone 3G, iPhone 4, iPhone 4S, iPhone 6. Maybe X as well (yes, after they figured out that their early exclusive distribution model was failing, so we could debate over the instantaneousness of their success. Still they succeeded very quickly. From Zero to capturing most of the world's cellphone earnings within three years or so).
AirPods.
The iPad too was at least relatively successful early on (though then ran out of steam with long consumer upgrade cycles and tepid take-up in business and enterprise markets).
iOS App Store.
Apple has never been particularly successful with recurring services though. With the exception of third-party in-app subscriptions through the App Store.
PS: Even the iTunes Music store was relatively successful, with Apple entering that market early and having a large catalog of high-demand third-party (music) content. So was the App Store.
Contrast that to Apple TV+, and it just doesn't look very successful at attracting paid subscribers, nor does it have a large catalog of high-demand content or seem to be gaining market share from other services.
Despite Apple giving up exclusivity in their distribution channels.
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Honestly it just takes one show I’d want to watch. Not 5 years. Not 10 years. Just one show. But beyond that the golden goose is a franchise like marvel universe. Netflix is desperate to create such franchises.
That’s why I keep saying another swing and a miss. These shows that keep popping up from Apple are trash. Maybe it’s library filler. Whatever. It’ll still be filler 5 years from now that no one cares about.
That was 15 years ago before Prime and Netflix. Another world. It’s really not hard to understand what ‘limited rotating selection of movies’ means and why they allow Amazon and Netflix to do it.
When Apple does that and has access to Apple TV from web browser then it will grow a lot just like when they released iPod support for Windows.
Somehow other network (i.e. Netflix) have continued to produce and release new shows during the pandemic. When streaming viewing is going up, Apple barely is barely releasing enough shows to keep people busy (D+ is the same.) Maybe Netflix had a lot of these shows in the can already, but I doubt that is all their new releases.
I think the other issue, is Apple is focused on releasing "High-Quality" shows. That usually means big name stars (Tom, Reese, Oprah, Hailee) and big budgets. Netflix, on the other hand, releases a lot of more shows, some may have big budgets and big stars, but others are cheap to produce. The difference is that Apple has only a few shows to grab attention. Chance are that most people will find something they like on Netflix.
I am sure Apple TV+ will remain for several years, but I don't think it will ever be more than a niche player (probably fighting with networks like CBS All Access/Paramount+ and Hulu for market share.)
Just not correct. One show might get people to check out the service and might even get them to subscribe for a short period, but to keep subscribers, one needs a large enough library and enough new content that they remain interested.
What shows have you watched?
Netflix had a much larger slate going into the pandemic meaning that they had more projects in post production that did not need physical production during the lockdown. This was Apple’s first year of release and they are still in the early stages of the service.
Apple has a range of budgets as well, but they are focused on high quality shows. Their productions are closest to HBO in terms of quality and niche. A very large percentage of what people watch on Netflix is old TV shows, not Netflix Originals. People will certainly find things to watch even if it is crap (not saying that all Netflix shows are crap, just that once you are already searching the Netflix catalog for something to watch one’s standards are already lower as one is already there and ready to watch something). Netflix has a mix of low quality, medium quality and high quality shows and counts on a mixture of shows that drive people to the service and inertia once they are there to keep customers.
Apple does not yet have that advantage and cannot get there until their library is bigger.
What is your definition of niche player? I agree that it will never compete for all Netflix‘s customers, but that is not its goal. It is designed to enhance the ecosystem and to encourage people to subscribe to Apple One. It is all about incremental revenue. Netflix costs $17 a month. Apple TV+ is at most $5 a month for up to 6 users. They clearly are not trying to be the same thing.
The question though is do you want the better service for more money or the (arguably) inferior service for less money?
I think one big problem for Apple is that even their so-called high quality shows haven’t really gained that much traction.
I know it’s not just an either-or scenario but it seems most people will just be cancelling the service instead of paying the $5 incremental cost once the time comes they actually have to pay for it.
I still dont' actually SEE the credit in my account so each email reminder which is only once every 3 mths for 1 mth - it's still spam to me.
Right now ... where is that blockbuster Sci-Fi movie AppleTV+ promised.
I believe their goal is indeed to compete with Netflix and other streaming services eventually - as a viable standalone service.
I think there is ample evidence to that: namely that Apple very uncharacteristically went out of their with platform support, in making (and supporting) the service running on everything but the kitchen sink. Playstation, Xbox, Android, Samsung, Sony and Vizio TVs, Roku, Amazon Fire TV, you name it. To me that's clear indication that they want to compete with the biggest services out there, including Netflix.
The problem is: Due to their limited catalog they are currently unable to compete at similar price points.
Apple One on the other hand is targeted at customers that