iOS and Android don't equate well to supermarkets. It is easier to think of them as oil and natural gas companies which compete with each other but are two separate means to an end. We have seen anti-trust regulation in each of these spaces due to oligopolies that formed to control prices. In the app environment of iOS there is only one market and prices are controlled by one entity. A market is part of this whole environment and if you treat the phone to cloud services as one product your assertions would be correct. But they are not. There are bits and pieces that each of us can opt into or out of.
As a consumer if I decide I don’t like my iPhone I take a ten minute walk to the shops and buy an Android phone, this is the equivalent of me leaving one supermarket and going to another (possibly to several others, since there are multiple stores on Android).
I’m no expert, but I suspect if I run a gas-fuelled power station the barriers to switching to oil are somewhat higher.
I think the supermarket analogy is better.
A market is part of this whole environment and if you treat the phone to cloud services as one product your assertions would be correct. But they are not. There are bits and pieces that each of us can opt into or out of.
That‘s the crux of the debate really isn’t it? Do you view them as separate things or an integrated product+service? I and others (possibly a majority of iOS users, at a guess) like to view them as one integrated product+service, because we feel the overall result is better thanks to that integration. Now I certainly can see the argument being made against such bundling, and I’m not 100% wedded to either side of the debate, but if Apple is forced to break up that bundling, even if it does a lot of good, we will pay a price for that and I will miss the better service the bundling provides.
To say someone would "have" to use another store seems strange. Your point that some developers would move to these stores is correct but do we "have" to use their products? Of course not. That is an individual choice. If enough individuals want a product but it isn't in that store a company will be compelled to move its product. There are some places I don't buy things because I don't trust them and the product isn't worth it to me. Sometimes I don't like the places I buy thing but do it anyway because the product is worth it. It's a value judgement. If you don't like the store enough to buy a product there don't buy it. And if it isn't anywhere else you have to make that call. This is how free markets in the non virtual world work, why not on iOS?
That’s why I prefaced the assertion with the word “
realistically”. Obviously nobody technically has to install any software, but some software is essential enough to a user that they’ll grudgingly make the trade-off (installing another store) to access it, just like many (I would guess most) Mac users install software from outside the AppStore, setting up extra accounts, giving more people their payment details, even though they’d rather not. The locked down iOS approach means they don’t have to make that compromise.
This is how free markets in the non virtual world work, why not on iOS?
Because it provides a worse user experience. Right now users have a choice - if they want a locked down experience like I described they can buy an iPhone, if they want a more open system like you describe they can buy an Android phone. You’re arguing to remove their choice.
Your assumption that the stores would be "poorly regulated" is just that. Amazon created a better app marketplace than google on Android. Who says someone couldn't make a better one than Apple? Between my time at Microsoft on enterprise software and a number of security related cloud companies I know this can be done. Better yet, I think it could be done cheaper and split the difference in rates between this and Apple's with the end customer. AWS is pretty cheap and so we could possibly get good apps cheaper from a trustworthy marketplace. But we will never know because no other markets are allowed. That 30% cut is a sweet deal for Apple and they don't want it to go away due to competition.
Apple’s regulations (such as not allowing surreptitious tracking) are exactly the problem certain big players have with Apple’s system. Getting rid of the regulation is their whole motivation. It’s right there in the article proceeding this forum thread:
The office says it has received "various complaints relating to potentially anti-competitive practices," particularly related to the recent rollout of ATT or the App Tracking Transparency framework
(emphasis mine)