In my opinion, all the problems started with a$$le music. After that, they moved from "platform provider" to "competitor" and that's not acceptable if you don't clearly split the business and if you have a strong share in the "platform provider".
People have such short memories. The entire reason digital music became a viable business to begin with was the iPod and iTunes.
The entire mobile app business and the idea that and random person with a laptop can make an app and start making money is all because of Apple. Now the market is mature and saturated, developer profits are fixed and the fees are the easiest target to raise them.
TBH I fully agree 30% is excessive BUT even the judge in this case ruled that Apple does not have a monopoly. The injunction itself doesn’t make a ton of sense.
I do think it’s insane that Apple was charging a percentage for people who linked out and paid externally, but I also fundamentally disagree that they should be forced to allow other app stores or external payments. What the court should have done is ruled the fee itself was excessive, and written an opinion that the ftc or fcc should regulate the rates much like we do with the credit card industry. Perhaps there should be an agency focused on digital markets, I don’t know, but this ruling makes no sense.
Also a lot of people here don’t seem to understand that Apple WAS NOT around for have a monopoly nor violated the Sherman act. The law that Apple was ruled to have violated was California’s state “Unfair Competition Law” (UCL).
Compare this to the Durbin Amendment which did not require merchants to bypass visa/mastercard but capped their transaction fees and supporting different routes. It explicitly did not mandate options to bypass their networks.
Apple definitely fought the injunction dirty, charging 27% for linking out is excessive, but the injunction DOES NOT prevent them from charging a fee, it simply can’t be punitive. Apple will likely fight the injunction remove the warnings, drop the entitlement requirement and lower the fee to like 10-15% for linking out, but there is pretty much no way they will abandon the fee entirely as they legally are allowed to control their platform.
They may also jack up the cost of the dev licenses and split them into indie, small business and enterprise dev licenses required at different scales of sales and functionality.
None of this is going to end the App Store because there is no monopoly and without the Sherman act’s powers they can’t use antitrust rules to break it up.