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You know what would be super innovative? Giving users choice to use different services. iCloud storage isn't some magic place, it's just data storage off your phone. Why can't a user backup to DropBox? Or Google Drive? or OneDrive? There are a lot of people who are paying Apple because they don't have any other option.

Would it be innovative if Apple were to stop you from watching Netflix on your iPhone and forced you to only watch content from Apple TV? Or would that be anti-competitive?
Giving users access to outside services is not innovative. It’s dangerous. Do you want your personal data hanging out there? Maybe some do, but I can envision Apple won’t.
 
I don’t even need cloud to start with. There is a cloud, up in the sky. Why would I pay $$ monthly for useless slow storage when I have several T7 SSDs that copy files faster than I am able to finish my cup of tea?

EU DMA is sooo f-ed up and doesn’t even solve real problems of users such as Apple automatically enabling ALL autoupload features in iOS every time you set up a new iPhone. Android doesn’t do it like that and there is a prompt after prompt whether you like to disable it or not. Apple doesn’t even offer “eject” button for flash drives or SSDs, their phones keep photos so deep that you are not even able to copy them on your computer (And I am talking about Mac, not Windows) as folders.

I mean all of that comes under “non-competitive behavior” and they make life of users so unbearable that most fall into iCloud trap just so Apple can earn more money. Pair it up with the fact that Files app appeared in iPhone only in 2017, while Android had it ever since the Stone Age. And Files app is still very limited for real file management tasks, is very slow, laggy and unintuitive
Okay and? Pick your choice of platform. If apple doesn’t do it for you. No matter what options are chosen, someone will complain. Too many options someone will complain. Not enough options someone will complain.

It’s not like Goldilocks and the three bears where the middle porridge is just right.
 
You know that's not remotely analogous to the actual situation, right?
You’re right that it’s not analogous, but it IS still a decision that a company offering a product could make AND people would be free to decide that, “Wait, that’s not a thing I like! I’m going to buy another thing that DOES do the thing I like!” For every, “Well you wouldn’t like…” analogy the assumption in their wording is “Here’s two things every human must have (in this case Apple device/Netflix), no question, no exception! So by putting these things in opposition to each other, it presents a no-win situation!” They can’t envision a life without Apple products or without Netflix so a decision like that in their mind is impossible to make!

They don’t understand how millions every day could choose to not use a product (in this case, Apple devices) even though that’s what the majority of people do every day.
 
I'd love to be able to back up my devices on a NAS or external server. This is a good thing.
I might be reading this wrong but you can definitely do this locally. If over network no. I guess Apple could do waiver of liability to allow users to do that, but… lawyers ew.
 
Okay and? Pick your choice of platform. If apple doesn’t do it for you. No matter what options are chosen, someone will complain. Too many options someone will complain. Not enough options someone will complain.

It’s not like Goldilocks and the three bears where the middle porridge is just right.
There is a choice. But it must be convenient to use, either of them. When Apple makes all options unintuitive except the one that gives them additional income - that’s intentional downgrade.

You can have a gigabit Internet but you will never have gigabit upload speeds with iCloud, because their servers are so slow. Google is slightly faster and Microsoft is the worst, they probably send your files to FBI for analysis/hashing first and only then they would actually start the upload🤣

Having no “eject” button in 2026 is sooo backwards. It is like having no favorite tabs in a browser
 
I might be reading this wrong but you can definitely do this locally. If over network no. I guess Apple could do waiver of liability to allow users to do that, but… lawyers ew.
Yeah, having to occasionally use a USB cable just because the Mac doesn't see the iPhone is really annoying. Plus it'd be so much more convenient to have automatic backups just as iCloud does
 
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Giving users access to outside services is not innovative. It’s dangerous. Do you want your personal data hanging out there? Maybe some do, but I can envision Apple won’t.
Would you like Apple to block non-Apple websites in Safari too? Your data is already out there, your Apple device is a way to access your information from different services / companies that you interact with.

A lot of people use Gmail on their iPhone. Should Apple block that and only allow you to use iCloud mail? That would be crazy.

Your iCloud backup data is encrypted on your phone before it's backed up in iCloud. That means it would be encrypted before going to a different cloud backup service provider as well, so your data would be just as safe.

Don't let Apple scare you into giving them more money. People should choose to backup to iCloud because they get the best amount of storage for the price, not because they're not allowed to use any other options.
 
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Would you like Apple to block non-Apple websites in Safari too? Your data is already out there, your Apple device is a way to access your information from different services / companies that you interact with.

A lot of people use Gmail on their iPhone. Should Apple block that and only allow you to use iCloud mail? That would be crazy.

Your iCloud backup data is encrypted on your phone before it's backed up in iCloud. That means it would be encrypted before going to a different cloud backup service provider as well, so your data would be just as safe.

Don't let Apple scare you into giving them more money. People should choose to backup to iCloud because they get the best amount of storage for the price, not because they're now allowed to use any other options.
How dare you come on here with such a well reasoned argument. 🤣
 
... Apple doesn’t even offer “eject” button for flash drives or SSDs, their phones keep photos so deep that you are not even able to copy them on your computer (And I am talking about Mac, not Windows) as folders. ...

I have no idea what you're on about. I personally prefer to let the Photos app on my iMac manage my iPhone import, but you absolutely can just import whichever photos you want to directly to a folder, using the Image Capture app. Apart from those first-party options, you could also download any of an ever growing field of third-party tools that can accommodate this need, on either Mac or Windows.
 
Would you like Apple to block non-Apple websites in Safari too?
Strawman.
Your data is already out there, your Apple device is a way to access your information from different services / companies that you interact with.
Another strawman. My data is in iCloud and I can trust it’s encrypted properly.
A lot of people use Gmail on their iPhone. Should Apple block that and only allow you to use iCloud mail? That would be crazy.
Another strawman with now relevance to the analogies.
Your iCloud backup data is encrypted on your phone before it's backed up in iCloud. That means it would be encrypted before going to a different cloud backup service provider as well, so your data would be just as safe.
Unless you have SPD turned on, Apple has the keys for backup. You gonna trust your keys to a third party provider? Or if you lose your phone your cloud data is gone?
Don't let Apple scare you into giving them more money.
Apple doesn’t scare me into giving them more money. I buy the subscriptions I actually need.
People should choose to backup to iCloud because they get the best amount of storage for the price, not because they're now allowed to use any other options.
People should or don’t choose backup to iCloud. Or you can roll your own.
 
Sounds like something the user should determine for themselves. They can still pick iCloud if they're so inclined.
I agree in part about user discretion. Apple is a vertically integrated system. Use those or cloud service or not. The user can decide that.
 
There is a choice. But it must be convenient to use, either of them. When Apple makes all options unintuitive except the one that gives them additional income - that’s intentional downgrade.
I would agree if they did that. But they don’t. Now we can certainly debate this ad-nauseum.
You can have a gigabit Internet but you will never have gigabit upload speeds with iCloud, because their servers are so slow. Google is slightly faster and Microsoft is the worst, they probably send your files to FBI for analysis/hashing first and only then they would actually start the upload🤣
Don’t know what this has to do with anything. iCloud is a backup service, not a real time compute service.
Having no “eject” button in 2026 is sooo backwards. It is like having no favorite tabs in a browser
I have no clue as to what this means.
 
Who would be responsible for security and privacy of users data ? Russia, China and others would be very interested in forcing Apple to comply.
 
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It's not like they said Apple can't pull out. Are you saying a company's board of directors should hold more power than a union of democratically elected governments?

That's not what I said and you know it. My comment basically made the assertion that Apple should pull out as it relates to the features in question.

Apple's board of directors does have more power than a union of democratically elected governments in so much as where they choose to do business. The EU doesn't have the power to force Apple to do business there. Much the same way they don't have the power to force Apple to provide services like iCloud, or the "new" Siri AI. Apple can just say fine, we won't offer it. Your regulatory structure isn't worth it to do business with you.

Hence, people in the EU don't get access to those features because their union of democratically elected governments imposed regulations that make it not worth doing business with the people who elected them.

My biggest issue was the notion that a union of democratically elected governments thinks it has the authority to take 10% of WORLDWIDE revenue from a company.

A company that is organized outside their jurisdiction that serves many many more people than said union of democratically elected governments. What say do those people have in the process? Said union has seen fit to impose their will on WORLDWIDE revenues.

As I originally stated. If I were Apple, no more iCloud in the EU. Like you said, no one is forcing Apple to do business there, or to offer certain features there. You are free to back up your iPhone to a PC or a Mac if you want to back up your phone. That's fine. No one is telling you the ONLY way to back up your phone is via iCloud.

The representatives of a union of democratically elected governments is telling Apple how to run their business. Apple's board of directors has the absolute authority to decide what features they offer and where they are offered. So in that respect, they do have more power.

If the people of the EU want these features, they can address that issue with their democratically elected officials and change their laws accordingly.

Or do you think a union of democratically elected officials should have the power to force a company incorporated in a country outside it's jurisdiction to do business with them? On their terms?

Enjoy your stripped down version of iOS Europe, courtesy of your democratically elected officials.
 
Who would be responsible for security and privacy of users data ? Russia, China and others would be very interested in forcing Apple to comply.
The Chinese iCloud is already managed by a local entity controlled by the government.
 
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