Apple Facing Possible Fine Over Taiwanese Mac Mini Pricing Errors

[traumzeug]

摘取自行政院消費者保護委員會網站:
http://www.cpc.gov.tw/detail.asp?id=1564


蘋果電腦公司本（27）日業已依據行政院消費者保護委員會(下稱行政院消保會)之要求，提出線上商店產品標錯價事件的解決方案。略以：蘋果電腦對於教育事業非常重視，所以在教育商店給予學生及教師價格優惠，發生此標錯價格事件，表示歉意，同時願意對於上週五(23日)符合該網站下標資格者，即大專院校學生或大專院校、中、小學各年級的老師、行政人員或職員，每學期一部桌上型電腦，以新臺幣19,900元，出貨1台，且於24小時以電子郵件通知消費者。

行政院消保會為確認該公司所提方案是否合理可行，爰於本日再度邀集經濟部、臺北市政府及財團法人消費者文教基金會代表與蘋果電腦線上商店亞太地區總經理及臺灣地區業務協理進行越洋電話會議。針對蘋果電腦表示願意對於上週五符合該網站下標資格者，以19,900元，出貨1台，經過充分討論後獲致結論：
一、 與會代表認為雖不完全滿意，但基於該公司已釋出解決問題的誠意，同意尊重該公司的決定。
二、 符合本次出貨資格之消費者個人資料應予以保護。
三、 該公司應依該方案儘速與消費者聯繫，辦理出貨事宜。同時應提供服務專線來處理消費者後續處理事宜諮詢。
四、 請該公司考量於線上商店網站設置相關機制(例:防呆機制)，以防範類似案件再次發生。
五、 本案消費者如不滿意蘋果電腦所提方案，仍可透過訴訟途徑爭取權益。

In other words, Apple agrees to ship one unit per order to which the owner is eligible for education discount at a price TWD 19900.

 

[rbb]

In other words, Apple agrees to ship one unit per order to which the owner is eligible for education discount at a price TWD 19900.

If this is the case, then I have this to say: Thank you, Apple.

I thought about the changed price on the orders. Is it possible that it happened automatically? If the low price was not a sale but an error, and if the error was fixed in the store's database, is it possible that the change automatically propagated to the receipts? If so, then that would have been an honest mistake, not an arrogant act. But it would also indicate a weak spot in the design of the store --- the price on the bills should be copied, not referred to.

Well, let's hope it was all mistakes and that we will get the discount. I am sure my students will be extremely happy.

 

[314631]

It's a sensible decision for them. They are not really taking a financial hit on these I imagine they have enough profit built in to the price. So at worst, they are probably introducing Mac OS X to some new customers with some marginal profit.

 

[MegaChan]

Edu Only

I'm in Taiwan and I didn't place an order because it was limited only to educational related field. I'm sure half the order isn't legit since most people that I know who ordered aren't students or educational institution.

 

[ChrisA]

Here in California, in retail stores there is a law that says items MUST be sold at the posted price. So if they make a mistake and move a decimal price and post a sign saying a 6-pack of beer is $.75 rather then $7.50, they are required to sell for $.75 and can't tell you at the cash register that the sign is in error. I've gotten a couple good deals that way. But almost always they quickly fix the sign or take it down. Many times the checkout clerk will say "but the computer says it's $7.50" that does not matter, get the manager and the sign and he will approve the deal or the store is subject to a fine. Looks like in Tiawan the law also applies to on-line sales. Here is is only for in-store.

I think the best thing for Apple to do is to sell at the posted price and fire the person who screwed up.

 

[Cheffy Dave]

Pay it....cheaper than anything else

yep, you are right Sir, screw it and be done, move on

 

[Full of Win]

In other words, Apple agrees to ship one unit per order to which the owner is eligible for education discount at a price TWD 19900.

Is it 19,900 NT? Someone I know whose friend is at NTU I thought got it for less then that.