Apple Files New Trademark Application for Classic 'Rainbow' Logo

Discussion in 'Mac Blog Discussion' started by MacRumors, Feb 20, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has applied for a new U.S. trademark for its famous multicolor logo for use on apparel, reports The Blast. The Apple filing was processed in December by the U.S. Patent and Trademark Office's Trademark Reporting and Monitoring System (TRAM), and is now being considered for approval.

    The description of the mark in the filing is of "an apple with a bite removed, with a detached leaf in green, and the apple divided into horizontal colored segments of the following colors (from top to bottom): green, yellow, orange, red, violet and blue".

    According to the application, the logo will be used for headgear, namely, hats and caps. Apple already sells t-shirts with the same logo emblazoned on the front at its Apple Park Visitor Center, so the filing likely relates to a possible extension of the existing clothing line, although there's no saying whether Apple will actually use the trademark or just wants to protect it against unofficial use.

    The classic multi-colored Apple logo was conceived by graphic designer Rob Janoff in 1977, but Steve Jobs axed the design when he returned to Apple in 1997 in favor of the monochromatic logo that continues to be used today.

    Janoff's "rainbow Apple" was actually created as a more modern, albeit playful replacement for Apple's first logo, which was designed in 1976 by Apple co-founder Ron Wayne. Sometimes referred to as Apple's "fifth Beatle", Wayne famously sold his stake in the company two weeks after it was founded.

    Wayne was a fan of the ornate line-drawing style of Victorian illustrated fiction, and used Sir Isaac Newton as the company's symbolic bellwether, an apple hanging precariously above his head. A quote from Wordsworth embellishes the baroque frame: "A mind forever voyaging through strange seas of thought, alone."

    Article Link: Apple Files New Trademark Application for Classic 'Rainbow' Logo
  2. kplayaja macrumors newbie

    Sep 27, 2011
    New York, NY
  3. ex0dus1985 macrumors newbie


    Nov 12, 2015
    I can’t wait to buy some merchandise with the classic rainbow Apple!
  4. cw75 macrumors member


    Sep 6, 2009
    Interesting......I would've thought it was patented long ago.
  5. MacDawg macrumors Core


    Mar 20, 2004
    "Between the Hedges"
    While certainly iconic, this trademark application seems to be much ado about nothing
  6. SoundJudgment macrumors regular


    Jul 3, 2017
    Company Trademarks can expire if not routinely used in products, goods or services.
  7. actionmarker macrumors newbie

    Jun 18, 2010
    Logos are only trademarks not patents.
    They also expire.
  8. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    Apple® have quite a large portfolio of Trademarks to maintain. :)
  9. TheCoolGuy macrumors newbie

    Jan 17, 2014
    This old Apple computers logo is Newton sitting under the apple tree. So the current logo is the one from Garden of Eden which the serpent made Eve to bite.
  10. Romy90210 macrumors 6502

    Sep 18, 2013
    Thats quiet a long list... Any hints at future products from looking at that list or not???
  11. timmyh Contributing Editor


    Mar 18, 2016
    Liverpool, UK
    Don't quote me, but I seem to remember reading that Janoff added the bite so that the apple wasn't mistaken for a cherry.
  12. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Yeah, Apple is just closing a gap in it's TM protection here. It's to stop others from using the design w headwear. Apple can already use the the logo anyway it likes - it's not going to sue itself.
  13. maflynn Moderator


    Staff Member

    May 3, 2009
    I do love the old logo, I'd definitely like to see it used in some way
  14. MacSince1985 macrumors 6502

    Oct 18, 2009
    They also have a large portfolio of lawyers to handle that maintenance.
    I doubt you'll see it on any new Apple products. But definitely on merchandise.
  15. ThunderSkunk macrumors 68030


    Dec 31, 2007
    Colorado & Ontario
    I stuck that logo on my MBP & MBA, & changed my internal HD icons on both machines to match. It's one of the very few marketing pieces makes me a little happy every time I see it. It lights up when you open the lid and radiates that gaiety out into the world like a bat signal of fun.
  16. JosephAW macrumors 68000


    May 14, 2012
    I liked the Macintosh "Picasso" trademark logo that was developed for the introduction of the original 128k. I still have some of those working units with the white ceramic 68000 chip and signatures inside the case.
  17. cknibbs macrumors regular

    Dec 12, 2012
    Me too - I remember modding an old white MacBook back in the day and inserting a transparency over the glowing Apple (between the backlight and the case) to have a glowing rainbow Apple logo.
  18. Sasparilla macrumors 6502a

    Jul 6, 2012
  19. michaelant macrumors regular


    Apr 8, 2006
  20. Mtmspa macrumors 6502a

    May 13, 2013
    It is all about Cook’s social agenda.
  21. PowerGala macrumors regular


    Aug 26, 2016
    It would be pretty cool if they used it on a 20th Anniversary iMac. The first one came out in August 1998, so it’s coming up soon.
  22. PinkyMacGodess macrumors 601


    Mar 7, 2007
    Midwest America.
    I found, in the bottom of a box, my original Apple t-shirt with the rainbow icon. I forgot I had it, and love wearing it.

    I wish they took the clothing accessory market more seriously. I mean, I've got the 'I visited' mothership shirt, and the mouse pad, and the mug, but I'd love Apple shoes, underwear, and a messenger bag. (I do have an original Apple lapel pin that came out around the time the original Mac did)

    Tim! Dude! Make it happen! Please, pretty please!

    I do also have a banner that Apple backed out on paying for according to the shop that made it. It's about 5 feet tall. So cool!

    shutup and take my money.gif
  23. Luap macrumors 65816


    Jul 5, 2004
  24. groove-agent macrumors 6502a


    Jan 13, 2006
    Given Apple's philanthropy, a rainbow coloured logo is quite appropriate.
  25. PaulRustad007 macrumors 6502


    Jun 3, 2015
    That is quite the list......some bring back fond memories.

Share This Page