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macrumors bot
Original poster
Apr 12, 2001

Apple has applied for a new U.S. trademark for its famous multicolor logo for use on apparel, reports The Blast. The Apple filing was processed in December by the U.S. Patent and Trademark Office's Trademark Reporting and Monitoring System (TRAM), and is now being considered for approval.

The description of the mark in the filing is of "an apple with a bite removed, with a detached leaf in green, and the apple divided into horizontal colored segments of the following colors (from top to bottom): green, yellow, orange, red, violet and blue".

According to the application, the logo will be used for headgear, namely, hats and caps. Apple already sells t-shirts with the same logo emblazoned on the front at its Apple Park Visitor Center, so the filing likely relates to a possible extension of the existing clothing line, although there's no saying whether Apple will actually use the trademark or just wants to protect it against unofficial use.

The classic multi-colored Apple logo was conceived by graphic designer Rob Janoff in 1977, but Steve Jobs axed the design when he returned to Apple in 1997 in favor of the monochromatic logo that continues to be used today.

Janoff's "rainbow Apple" was actually created as a more modern, albeit playful replacement for Apple's first logo, which was designed in 1976 by Apple co-founder Ron Wayne. Sometimes referred to as Apple's "fifth Beatle", Wayne famously sold his stake in the company two weeks after it was founded.

Wayne was a fan of the ornate line-drawing style of Victorian illustrated fiction, and used Sir Isaac Newton as the company's symbolic bellwether, an apple hanging precariously above his head. A quote from Wordsworth embellishes the baroque frame: "A mind forever voyaging through strange seas of thought, alone."

Article Link: Apple Files New Trademark Application for Classic 'Rainbow' Logo

Chupa Chupa

macrumors G5
Jul 16, 2002
Yeah, Apple is just closing a gap in it's TM protection here. It's to stop others from using the design w headwear. Apple can already use the the logo anyway it likes - it's not going to sue itself.
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macrumors 601
May 14, 2012
I liked the Macintosh "Picasso" trademark logo that was developed for the introduction of the original 128k. I still have some of those working units with the white ceramic 68000 chip and signatures inside the case.
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macrumors 6502
Dec 12, 2012
Love the rainbow.

Me too - I remember modding an old white MacBook back in the day and inserting a transparency over the glowing Apple (between the backlight and the case) to have a glowing rainbow Apple logo.


macrumors regular
Aug 26, 2016
It would be pretty cool if they used it on a 20th Anniversary iMac. The first one came out in August 1998, so it’s coming up soon.
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macrumors 604
Mar 7, 2007
Midwest America.
I found, in the bottom of a box, my original Apple t-shirt with the rainbow icon. I forgot I had it, and love wearing it.

I wish they took the clothing accessory market more seriously. I mean, I've got the 'I visited' mothership shirt, and the mouse pad, and the mug, but I'd love Apple shoes, underwear, and a messenger bag. (I do have an original Apple lapel pin that came out around the time the original Mac did)

Tim! Dude! Make it happen! Please, pretty please!

I do also have a banner that Apple backed out on paying for according to the shop that made it. It's about 5 feet tall. So cool!

shutup and take my money.gif
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