Apple Files New Trademark Application for Classic 'Rainbow' Logo

[RedKite]

Fills me with nostalgia seeing that logo. One of my first computers was some old Apple machine. I remember just wanting to print stuff out and how accomplishing that felt. That each pixel on the display was deliberate. Back when everything took more time so it was all considered. I would love some celebratory machines with the rainbow logo.

 

[velocityg4]

They should make their logo RGB backlit on their computers. Then people can choose classic rainbow or modern monochrome.

Personally I'd love it if they brought back the classic logo in the brown box with apple and the model name. Like with the Apple II series.

 

[tennisproha]

I love Apples first logo. It's very insightful of their ethos at the time.

 

[critter13]

i have been waiting for this logo to make a comeback

 

[Rocketman]

I would rather buy gear with the original logo, starting with a large flag.

 

[sidewinder3000]

Steve Jobs axed the design when he returned to Apple in 1997 in favor of the monochromatic logo that continues to be used today.

Steve Jobs hardly “axed” the design. He modified and evolved it, as was appropriate given the change in design tastes at that time.

 

[I7guy]

It is all about Cook’s social agenda.

How does that fit in to the old trademark, which I think is cool.

 

[bergert]

back in the 90s I would buy merchandise through my dev-account.
Hope they start this again - I can't travel to Cupertino just for a t-shirt; they are all worn out.

 

[groove-agent]

I don't know about clothing, but something like an Apple laptop bag, black with a small Apple logo would be pretty cool.

I found, in the bottom of a box, my original Apple t-shirt with the rainbow icon. I forgot I had it, and love wearing it.

I wish they took the clothing accessory market more seriously. I mean, I've got the 'I visited' mothership shirt, and the mouse pad, and the mug, but I'd love Apple shoes, underwear, and a messenger bag. (I do have an original Apple lapel pin that came out around the time the original Mac did)

Tim! Dude! Make it happen! Please, pretty please!

I do also have a banner that Apple backed out on paying for according to the shop that made it. It's about 5 feet tall. So cool!

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[PinkyMacGodess]

I don't know about clothing, but something like an Apple laptop bag, black with a small Apple logo would be pretty cool.

I was joking at the 'Apple Underwear' idea, but I have seen a g-string with an Apple logo on the front. You do you...