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"Who's Switching? (not many)" - Mercury News
(Headline, business section, San Jose Mercury News 17 July 2003)
http://www.bayarea.com/mld/mercurynews/business/6322053.htm
Few customers switching from Windows
A YEAR AFTER ADS BEGAN AIRING, APPLE HASN'T GAINED MARKET SHARE
By Jon Fortt
Mercury News
It has been a year, and the masses aren't switching to Macs.
Last summer, Apple Computer began airing the TV commercials that were supposed to chip away at Microsoft's empire and sell more of its underdog Mac computers. There was the girl who switched to a Mac after her Windows computer ate her homework, the daughter who used her Apple laptop to rescue digital photos on Christmas.
With a year's worth of sales numbers under their belts, three major market research firms show roughly the same thing -- Cupertino-based Apple is holding its ground, but the only PC company attracting a lot of switchers is Dell Computer.
There's a table (not in the online version) that quotes Gartner figures of Apple at 2.1% worldwide marketshare (Q1'03) and 3.9% US consumer marketshare (Q3'03).
(Headline, business section, San Jose Mercury News 17 July 2003)
http://www.bayarea.com/mld/mercurynews/business/6322053.htm
Few customers switching from Windows
A YEAR AFTER ADS BEGAN AIRING, APPLE HASN'T GAINED MARKET SHARE
By Jon Fortt
Mercury News
It has been a year, and the masses aren't switching to Macs.
Last summer, Apple Computer began airing the TV commercials that were supposed to chip away at Microsoft's empire and sell more of its underdog Mac computers. There was the girl who switched to a Mac after her Windows computer ate her homework, the daughter who used her Apple laptop to rescue digital photos on Christmas.
With a year's worth of sales numbers under their belts, three major market research firms show roughly the same thing -- Cupertino-based Apple is holding its ground, but the only PC company attracting a lot of switchers is Dell Computer.
There's a table (not in the online version) that quotes Gartner figures of Apple at 2.1% worldwide marketshare (Q1'03) and 3.9% US consumer marketshare (Q3'03).
Re: 50% of Mac users...
I "switched" to a 17" 1GHz iMac several months ago. This was purchased at an Apple store and I never recall anyone asking me if I already owned a Mac. So how do they get these numbers? I owned the very first Macintosh in 1984 for a short time but I would consider myself a switcher since I've been using a PC since the late 80's.
The iMac was actually purchased for my wife who had been using a nearly obsolete Wintel 233 MHz box. I'm still using a Wintel 450 MHz noname box I pieced together in 1999 and waiting patiently for the ideal PowerBook to come along. Meanwhile, I use my wife's iMac whenever she isn't. I love it!
I "switched" to a 17" 1GHz iMac several months ago. This was purchased at an Apple store and I never recall anyone asking me if I already owned a Mac. So how do they get these numbers? I owned the very first Macintosh in 1984 for a short time but I would consider myself a switcher since I've been using a PC since the late 80's.
The iMac was actually purchased for my wife who had been using a nearly obsolete Wintel 233 MHz box. I'm still using a Wintel 450 MHz noname box I pieced together in 1999 and waiting patiently for the ideal PowerBook to come along. Meanwhile, I use my wife's iMac whenever she isn't. I love it!
Re: Re: iTMS
I agree with you.
To say that people will no longer buy albums because they've bought all the ones they want is ignoring new music or tastes. That's like saying that once I've bought 10 CD's of music at the local store, I've lost interest and will no longer find new artists or new songs. In other words, the previous poster (to which you are responding) is ignoring this.
Of course my theory is predicated on the iTMS adding more music on a regular basis and expanding their selection... but I also believe this is a given.
I agree with you.
To say that people will no longer buy albums because they've bought all the ones they want is ignoring new music or tastes. That's like saying that once I've bought 10 CD's of music at the local store, I've lost interest and will no longer find new artists or new songs. In other words, the previous poster (to which you are responding) is ignoring this.
Of course my theory is predicated on the iTMS adding more music on a regular basis and expanding their selection... but I also believe this is a given.
Re: Re: Er...
Giddyup. My shares bought at 16.82 last June are starting to pay off... and they will continue to do so until at least next march IMHO.
Giddyup. My shares bought at 16.82 last June are starting to pay off... and they will continue to do so until at least next march IMHO.
Re: "Who's Switching? (not many)" - Mercury News
Yes, of new sales, not ownership or machines in use today.
Yes, of new sales, not ownership or machines in use today.
Re: Re: Re: iTMS
Also, the option to purchase singles leads to new consumer buying habits. Since I have stopped buying albums I now sample songs from all different artists that I have previously never been exposed to. I can buy 1 or 2 songs at a time and after I've grown used to those songs, expand my repertoire the following week. Sampling music on the iTMS has become a very enjoyable activity for me, at very little expense. I tend to buy 3 or so new songs a week. So instead of being exposed to one new artist per month I get exposure to up to 10-15!
BTW, this is another thing that Apple should be pushing: spending your time listening to new music, not just downloading the songs or artists you already know. The thrill of discovering new music and new artists is universal amongst music lovers, and never has the opportunity been better than at the iTMS.
Also, the option to purchase singles leads to new consumer buying habits. Since I have stopped buying albums I now sample songs from all different artists that I have previously never been exposed to. I can buy 1 or 2 songs at a time and after I've grown used to those songs, expand my repertoire the following week. Sampling music on the iTMS has become a very enjoyable activity for me, at very little expense. I tend to buy 3 or so new songs a week. So instead of being exposed to one new artist per month I get exposure to up to 10-15!
BTW, this is another thing that Apple should be pushing: spending your time listening to new music, not just downloading the songs or artists you already know. The thrill of discovering new music and new artists is universal amongst music lovers, and never has the opportunity been better than at the iTMS.
Re: Re: Re: 50% of Mac users...
Wha wha what?
Completely offtopic, I know...
You mean I can't go into an apple store and use my educational discount to buy my iBook on saturday? I have to order it? Huh? Does that mean I wouldn't be able to take it home that day? Please, someone let me know.
Heck, I'll probably just order it online if that is the case, I just wanted to get it a the shiny new apple store downtown chicago...
Wha wha what?
Completely offtopic, I know...
You mean I can't go into an apple store and use my educational discount to buy my iBook on saturday? I have to order it? Huh? Does that mean I wouldn't be able to take it home that day? Please, someone let me know.
Heck, I'll probably just order it online if that is the case, I just wanted to get it a the shiny new apple store downtown chicago...
Re: eMac rocks
I couldn't agree more. It seems like one of the only things different right now on the iMac is the flat panel display. I think the eMac is a great value. I hope they speed up the iMacs quickly, like to a 1.25 GHz G4.
Re: Re: "Who's Switching? (not many)" - Mercury News
Does anyone know the percent of Macs currently in use?
Re: Re: Re: Re: 50% of Mac users...
Sorry if it was offtopic. Since the G5 was not in stock at the store, they wouldn't honor the educational discount, until they had it in stock. They should have your iBook in stock, and you should be able to get your discount through the store.
--Waluigi
Sorry if it was offtopic. Since the G5 was not in stock at the store, they wouldn't honor the educational discount, until they had it in stock. They should have your iBook in stock, and you should be able to get your discount through the store.
--Waluigi