Apple Forecasted to Report First Full-Year Revenue Decline Since 2001

[0388631]

It's money. If Apple is having trouble keeping up with macs like Mac Pro, they should have allowed 3rd party companies to build upgradable gpu and etc. keeping us locked in without upgradable parts or refreshed computers would only cause people to leave. This is one those company that probably loves to abuse their spouse with strangulation and says to the police,"there is no problem."

The Saudi Arabia of Silicone Valley. I like that!

 

[macs4nw]

.....lets's keep things in perspective. 45 BILLION in ONE quarter!...any company would kill for that kind of revenue.

This is true. However for greedy shareholders, ahem... nervous investors, anything short of robust growth is unacceptable and reason to pause for re-evaluating their portfolio strategy. Remember also, they think long-term.

For the record, that quoted $117.86 share price translates into $825/share at the old valuation, while Brian White's target price of $185 equates to $1,295 at the pre-split price, both very respectable gains from just a few short years ago. 2016 may just turn out to have been a 'hiccup' year for Cupertino.

Imho, Apple has not peaked yet, and is still on the ascend side of the curve.

 

[skellener]

Apple has rested on its laurels and they need to start acting, Thursday's media event should hopefully be a step in the right direction.

I'm not sure Tim Cook has it within him, to lead the company to innovate, his strength is managing what already exists it seems

Agreed. He may be able to deliver what's in the pipeline just fine (like under Steve) however, he is most definitely NOT the guy to be feeding the pipeline with new products. His record so far shows that very clearly.

 

[amegicfox]

timmy crook is inadequate to run a tech company especially when he is always traveling to argue his political agendas

 

[8692574]

That may be a very small part of it but the iPhone is the cash cow and smartphones are a mature market. There is just not that much room for growth in this segment. It had to plateau at some point. iPad sales are declining because there is simply no need to update that often. I am still happy with my iPad Air which is now three years old and I don't see getting another one until sometime next year when I give this to my granddaughter. I don't need a new iPad but I will buy one so she can have my current model. I didn't update my iPhone 6 because it still does what I need it to do even though it's two years old. I know many others who are of the same mindset. However, I will update next year and so will friends of mine. It's not that they don't like the new iPhone 7, they just don't need it. If their phones needed replacing they would get a 7. Not everyone is running out to have the latest and greatest. It's not a small investment.

Yeah the iPhone might be the cash cow, but had they updated the computer lineup, that might have made up for the "slower" sales.

It amazes me that people keep saying things like "I don't see getting another one until sometime next year ", because that implies that everyone is on the same update cycle.....news flash we are not all updateing at the same time.

Also if we updated only when needed, we would probabily all still be runing an iphone 5s (or 6 for the people who wanted a bigger screen), but the market is made by lots of customers, the one that changes for needs, the one that changes for the last tech gadget, the one who is more cautious with his money and updates one year and not the other.

I would not consider the Mac marked "small part", yes compared to the iPhone it might seem like it, but there are plenty of company mot making that kind of money in their entire product lineup.... and those Mac users are the one that "started it all", losing one customer on the mac side might mean losing one customer on the iPhone...

At least to me, I am linked to Apple to the core, because the ecosystem works together, there are probably better phones today around, but none integrates well with my Mac / Apple TV / AppleWatch.....you start taking pieces away and you give me the reason for a switch.

 

[Michael Scrip]

I love how we're focused on the drop in revenue from 2015 to 2016.

But we're forgetting that Apple's revenue in 2016 is still higher than their revenue in 2014, 2013, 2012... and every other year in Apple's 40 year existence.

Nobody likes a decline in revenue... but do we think that their revenue will decline every year from now on? Surely it's a little early to make those kinds predictions.

It could drop further next year... or it could go up... or it could stay the same. We don't know yet.

This happens to ALL companies. Ups and downs... ebbs and flows.

Apple is unusual in that they had 15 years of revenue increases. That's certainly an anomaly in the industry. But a decrease one year and then everyone loses their minds?

Microsoft also had a drop in revenue from 2015 to 2016. Where's the outrage about that?

 

[MacBH928]

Even if the MacBooks refresh and they're great, I still don't trust them.
I went balls deep into the 2012 Retina MacBook Pro and look where that got me. Invested into a system that got a marginal VRAM bump the next year, thankfully a CPU refresh. Then 2014 came around... Then 2015 came around...
What was my reward for investing into their eco system? Tim Cook telling me I can get my work done with a damn iPad.
No Tim. No I can't.
My job is literally to build applications for the iPad, and now I can't do it as well because I'm on inferior technology.
What's next? We invest heavily into this generation of MacBook Pro's, maybe get one very mild subtle GPU upgrade next year and be stuck on Skylake CPU's for four years?
We should not be rewarding this type of treatment from a manufacturer we are supposed to trust.
I don't want to use a stupid iPad for my work. I want a discrete GPU, and a powerful processor, and a MagSafe port, and ThunderBolt, and HDMI, and USB 3.0 ports.
I'm not gonna drive around and tell Patriot, SanDisk, Corsair and all my accessory manufacturers to build USB C now or I'm leaving. I have a keyboard. I like it. I don't want to replace it. It's better than any of your keyboards. It uses USB 3.0. I don't want to put it on a stupid dongle. My mouse? It's better than any of your mice. It uses USB 3.0. I don't want to put it on a stupid dongle.
I was going to buy a Thunderbolt display. I don't want to connect it to a stupid dongle. So now I will not buy a Thunderbolt display.
I, and apparently millions of other people, are speaking with our wallets. We're telling you nothing but USB C ports are stupid. Lighter and thinner is stupid at this extreme. Taking away discrete graphics from your 15" macbook unless we spend another $500 is stupid. Making the MacBook PRO more like the neutered, gimmicky, Starbucks Macbook 12" is stupid, getting rid of the MacBook Air is stupid, removing the headphone jack is stupid. You're not being courageous, you're being stupid. And stupid people lose money and that's exactly what happened to you this year. You lost money compared to last year.

what is your keyboard and mouse?

 

[62tele]

It amazes me that people keep saying things like "I don't see getting another one until sometime next year ", because that implies that everyone is on the same update cycle.....news flash we are not all updateing at the same time.

Also if we updated only when needed, we would probabily all still be runing an iphone 5s (or 6 for the people who wanted a bigger screen), but the market is made by lots of customers, the one that changes for needs, the one that changes for the last tech gadget, the one who is more cautious with his money and updates one year and not the other.

At least to me, I am linked to Apple to the core, because the ecosystem works together, there are probably better phones today around, but none integrates well with my Mac / Apple TV / AppleWatch.....you start taking pieces away and you give me the reason for a switch.

-My point about not updating this year speaks more to the fact that many people, other than myself, are just not updating as much. They simply don't feel the need when the phone they have still works quite well. In other words, the novelty of the "latest, greatest smartphone" has worn off with many consumers.
-Smartphones are not inexpensive but, more than that, many people aren't as enamored or fascinated by tech. It's just a an everyday appliance. Smartphones today don't do much more than they did 2 years ago. It's a phone, e-mail device, message center, Facebook/Twitter/Snapchat companion, digital assistant, web browser, gaming device.
-Obviously there are many more iPhone owners who do not also have a companion Mac. It's not their motivation to stay within the broader ecosystem. It is for me but, since I wouldn't buy a Windows device under any circumstances, it's a moot point. I'll have an iPhone, iPad and Mac. But I view myself as just a small segment of the greater iPhone consumer base. iPhone is 61% of the revenue vs 12% for Mac.

 

[Razeus]

What else would you expect from the most overrated CEO of all time?

 

[Hmac]

I'm sure Tim Cook is a nice man, and would be a competent CEO at most US corporations. At a company like Apple, given its history, its expectations, and what it needs to stay on top...he's a weak player.

 

[Essenar]

what is your keyboard and mouse?

I have a Das KB 4 in MX Brown. It's literally a dream to type on. It uses standard USB and it, is, awesome.
I also have a CM QuickFire Rapid in Brown that I use for non-work gaming because I wanted 10-keyless.
And my mouse is a Corsair M65 RGB.

They're two of the best keyboards you can own. Way better than the Apple keyboard for long coding sessions. I'm not plugging them into some dongle or dock.
And it's even worse if they actually install the low depth MB keyboard. I tried to use a 12" MacBook for a week and I hated the keyboard so much. It just felt like I was pretending to type on a desk without a keyboard on it.

 

[malofx]

I assume you're talking about the Apple store folks NOT their corporate cats

Of course, the corporate already make too much, they should also pay more to the factory workers.

 

[2IS]

So you're telling me....that somehow....a revenue dip for this made them suddenly do months of development, then months of supply chain management, and months of manufacturing tooling as if these weren't already in the works?


Do you understand the timeframes involved in bringing a device from design to final manufacturing make your notion absurd? Macs being introduced this month have been in development well over a year, there's no way around that.

Your fanboyism is affecting your reading comprehension. That's not what I said at all. I specifically said they saw the writing on the wall. Meaning, they knew this was coming.

 

[25ghosts]

Enough with the Steve worship. He is not a god and if you recall he had his share of failures. I'm not saying Tim is perfect either. The fact is it takes an entire company working together well, to do well. Could Apple do better? Of course. But the figurehead can't do it all alone.

Not saying Steve was god. Not so I worship him. Just saying he had something no one else has at Apple. A Vision to create something people actually need. Only thing Apple strives for to today is making products thinner. Thinner is better. But just the products. The key players on stage are all getting fatter with each show. Aside of course for Cook which is probably why he became CEO. He is the only person on stage adhering to Apples thin guidelines