I'm digging up my front lawn to plant turnips now. We're doomed. Dooooooooomed!
(Well, I'm doomed, at least. The condo association seems to think it owns my front lawn and objects to my turnip farm.)
Plant some spaghetti squash, That'll drive them nuts!
I can argue this is true. However I wouldn't call it greed. The iPhone changed the world.
Apple is smart with their money - thick margins have kept Apple robust and safe from crippling lawsuits and put itself in a position to (hopefully) change the world again with its car project.
In the past this is sort of true.
Profit is healthy for any and all companies. You need this margin in order to plan for the future and to have safety measures for when you might not hit forecasts. If you're not earning profit, you're either a charity, or doing something wrong (though, there's usually a period for any startup where profit is put on a backseat to getting off the ground)
But at a certain point, it is pure greed. When you start earning record profits every single quarter, But also insist on jacking up prices to hit a specific profit margin purely for the benefit of Stock Market billionaires, and only a very, Very tiny group of already rich people are the only ones who are profiting, I question the companies motivation.
Apple has long past hit a point where they need 45% minimum margins in order to "just survive". They've got enough cash to maintain their current Business operation for a good decade, even if they stopped making any profit. Thsi SHOULD result in lowered expectations for that 45% profit margin. Except, unlike most other companies, Apple isn't allowed. Whether this is because of Stock Market manipulators, Or extremely overly greedy board of directors, we don't know, But the last time this sort of mindset was standard, Apple was synonymous with "Apple Tax" and was regularly featuring devices that were significantly pricier than their competition, while not offering nearly the same advantages. This is not something I think Apple wants to repeat.