Apple Gives Crash Courses on Solar Farms, Zero Waste, and More in Series of Earth Day Videos

Discussion in ' News Discussion' started by MacRumors, Apr 20, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has uploaded four videos to its YouTube channel ahead of Earth Day on April 22, with each providing a crash course on environmental topics.

    In the solar farm video, Apple's environmental chief Lisa Jackson gives a crash course on how the company's 40-megawatt solar farms in China produce enough electricity for all of its offices and retail stores in the country, while leftover energy that reaches the ground grows the grass underneath to feed yaks.

    In the zero waste video, Apple explains how none of its 14 final assembly facilities in China send any waste to landfills. The humorous video shows how the zero waste achievement supposedly started when Apple employee John Reynolds in iPhone Product Operations visited a factory in Guanlan, China.

    In the third video, Apple's head of environmental technologies Rob Guzzo and toxicology expert Art Fong explain how the company makes about 30 gallons worth of human sweat every year in order to ensure the Apple Watch and other products are to safe to use in contact with your skin while working out.

    In the fourth video, Apple's vice president of real estate Dan Whisenhunt explains how the company's new Apple Park campus has one of the world's largest naturally ventilated buildings. The building uses outside air and water to cool itself naturally, reducing its cooling load by 35 percent a year.

    Mashable spoke with Apple about the ads ahead of their release, noting that the animations in each video are hand drawn by illustrator James Blagden. Apple CEO Tim Cook also makes a subtle appearance in each video in a "Where's Waldo" way. Watch the videos and see if you can spot him.

    Apple's other Earth Day initiatives include a commitment to stop mining the earth for rare minerals and metals, retail employees wearing green shirts, and green-tipped Apple logos at its retail stores. Apple also released its 2017 Environmental Responsibility Report detailing its 2016 carbon footprint.

    Article Link: Apple Gives Crash Courses on Solar Farms, Zero Waste, and More in Series of Earth Day Videos
  2. sunapple macrumors 6502a


    Jul 16, 2013
    The Netherlands
    Wha.. What did I just watch? lol They're fun, but also really weird. Also, they produce their own sweat? o_O
  3. avanpelt, Apr 20, 2017
    Last edited: Apr 20, 2017

    avanpelt macrumors 68020

    Jun 2, 2010
    These videos are absolutely bizarre. I don't think we need to know that Apple makes "fake sweat" for testing purposes. That's kind of like finding out how sausage is made.
  4. macTW macrumors 65816

    Oct 17, 2016
  5. asiga macrumors 6502a

    Nov 4, 2012
    I don't like at all this politically correct stuff, but one thing that for sure would be greatly welcome is a solar MacBook. If they are able to design a solar MacBook, I'd get one. I'm skipping all these political correctness videos, though.
  6. Rainshadow macrumors member


    Feb 16, 2017
    I'll remember them, but only because they are creepy.

    Also, creepy Tim sticks his head out every once in a while? Wierd.
  7. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    Really fun to watch, and informative. I think the most telling part was the sequence in the first video where they decided to recycle trays and were told they weren't going far enough; that says a lot about the culture at Apple.

    Interesting that they chose Bizet's Carmen Suite as the soundtrack.
  8. ChrisCW11 macrumors 6502a

    Jul 21, 2011
    Meh, Apple can't make a single statement without being self ingratiating. Apple can't act without bettering their cause, even to help improve the planet. Apple could solve several world problems with the amount of money they have, but unless it can directly contribute to Apple's profit Apple won't spend a dime unless it benefits them directly. The fact they even mention Apple Watch is so obvious a desperation to sell more of this product and use any excuse to promote it.
  9. happydude macrumors 65816


    Sep 2, 2006
    a gasping dying planet
    say what you want about the good and evil of giant multinational corporations, i'm just glad in this aspect, apple has chosen to be on the side of green technology, zero waste, etc.
  10. nvmls macrumors regular


    Mar 31, 2011
  11. btbeme macrumors regular

    Jul 29, 2010
    Meanwhile, it has been about 3.3 Earth Days since the last Mac Pro release, about 2.5 Earth Days since the last Mac mini update, and 1.5 Earth Days since the last iMac update. Seems that Apple would rather preach and preen about saving the planet than actually do their job.
  12. FrenchRoasted macrumors regular


    Sep 21, 2016
    More condescending than anything.
  13. happydude macrumors 65816


    Sep 2, 2006
    a gasping dying planet
    well, same for any company trying to do social, environmental, or other good. they're a corporation with a legal responsibility to maximize profit. if they're going to extra lengths to go green, they have to make some hay about it - toot their own horn, make themselves look good, help drive people to buy their products vs. a "dirtier" company's similar product.

    other examples: do you think target would give a % of it's profit away to charity without talking about it? mcdonlad's ronald mcdonald house. koch industries foundational giving. so many more.
  14. NinjaHERO macrumors 6502a


    Aug 29, 2008
    U S of A
    Always nice to know a company this big and rich tries to do all they can for the environment.
  15. satchmo macrumors 68000

    Aug 6, 2008
    Apple certainly is a bit more open and approachable, but these these clips are highly tone, and brand.
    Maybe it's a new customer engaging Apple...given their recent Mac Pro apology.
  16. TheTruth101 macrumors regular

    Mar 15, 2017
    Well... what about all the batteries the wireless devices are using? The mouse, they keyboard.
  17. NT1440 macrumors G4


    May 18, 2008
    Hartford, CT
    You're right, clearly they should stick the environmental department content creators on the engineering teams...that'll speed them up. :rolleyes:
  18. Rogifan macrumors P6


    Nov 14, 2011
    Curious to know all the things you do that don't benefit you personally.
  19. TheShadowKnows!, Apr 20, 2017
    Last edited: Apr 20, 2017
  20. JosephAW macrumors 65816


    May 14, 2012
  21. gsmornot macrumors 68030


    Sep 29, 2014
    Going green takes a lot of green.
    I priced a solar system not long ago that would sustain my house during the day and charge some batteries. Holy. It would take so many years to break even that its still not worth it here. Prices are going to need to come way down or more states are going to need to subsidize.
  22. Glideslope macrumors 601


    Dec 7, 2007
  23. wilsonlaidlaw macrumors 6502


    Oct 29, 2008
    Green suggestion for Apple. Stop changing sockets and plugs on your products so frequently. I have a large bag of obsolete cables, adapters and dongles and that is just the small amount I have left after sending the rest to landfill.
  24. Johnny907 macrumors 6502a


    Sep 20, 2014
    What did I just watch? It's like Juno and Napoleon Dynamite had an ugly Millenial baby complete with its own quirky soundtrack and SJW (I hate that term but whatever) life goals. Also smug and creepy cartoon Tim Cook is smug, creepy; possibly nightmare fuel.
  25. dBeats macrumors 6502a


    Jun 21, 2011
    You can recycle those you know. Probably could have recycled everything else too. Plenty of places to take them.

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