Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
But how many people have googled that beach after hearing the keynote?

Probably less than 1%. If it was a place name that wasn't a word, people would look it up. Since it's also a word, the vast majority assume it's just named after the word, and it's going to make them think of whatever that word conjures up. And it happens to be a word with some fairly odd connotations.

Apple is famous for not focus grouping anything. In this case, if they had, and if they got all quizzical stares and mentions of Top Gun or GOP 2008, they would have picked something else.

Not to mention that most people are going to just say Maverick and feel like the S is a mistake.
 
Anyone care to explain how these features work to improve the performance? (except AppNap and Accelerated Scrolling). Personally, this is what I wanted to see in OS X and we got it! :)

WWDC-378.jpg
 
After "Sea Lion", when they said it was "Mavericks" I thought sure it was yet another joke. But they were actually serious. Yes the name really is that bad, "Sea Lion" is actually way better. :)

Perhaps 1% of the American public knows that Mavericks is some surf spot in California. I lived for years in the Bay Area and never heard of Mavericks.

You have to understand something, the cat names symbolized strength and power. A Sea Lion doesn't. In fact it reminds people of swimming with the fishes and I don't think that would be a good way to start off marketing a new OS.
 
It's in the seed note.

As I posted before in the other thread:

Developer Preview System Requirements:

The OS X v10.9 Developer Preview supports the following Macs:
- iMac (Mid-2007 or later)
- MacBook (13-inch Aluminum, Late 2008), (13-inch, Early 2009 or later)
- MacBook Pro (13-inch, Mid-2009 or later), (15-inch, Mid/Late 2007 or later), (17-inch, Late 2007 or later)
- MacBook Air (Late 2008 or later)
- Mac Mini (Early 2009 or later)
- Mac Pro (Early 2008 or later)
- Xserve (Early 2009)

thanks! it looks like i slipped in under the wire again! (Aug 2007 iMac)
i skipped Mtn Lion, but will probably pick up Mavericks this time around.
 
If you don't live at the location its named after (id never heard of it until today) it means absolutely nothing to you. 'Mavericks' also sounds stupid. If they are going on locations they should of called it Red LION Pub. Everyone knows a Red Lion Pub. Check out the Desktop:

Image

I'll be calling it 10.9 however.

Everyone? I don't think so.
 
Some people here care wayyyy too much about a name.

Thank you, it's getting pathetic around here. I'm speaking in a sarcastic british tone, "IF I DON'T LIVE IN CALIFORNIA THEN MAVERICKS MEANS NOTHING TO ME AND APPLE WASN'T THINKING OF "ME" WHEN THEY NAMED THEIR NEW OS" I guess it's better than criticizing the OS, I guess Apple did a decent job there.
 
I'd think it was steampunk. :D But if you designed a Ferrari I doubt the family would name it after any town in G.B., but if it did Donington would be the one.

Do you have a point?

Yes, my point is Dronfield doesn't mean anything to you or the product, its just a town in the UK as you noted. You probably had to look it up right? It doesnt conjure up imagery to reinforce the brand. Panther, Cougar, Lion, Leopard you think of power, precision, speed.

With Mavericks its "er... hold on I'll go find out... oh, turns out Mavericks is a point 2 miles off shore of another inconspicuous place and named after a dog?! Er... ok?!"

A product name should at least attempt to endear the buyer to the product it is named for. Not make them go 'eh?'. Confusion is the biggest killer of a brand.

Totally random (and quite lame) but even 10.9 Paris would of been better, you think of sophistication, refinement and quality (also rude people and dog ****) but its the imagery that the name conjures up that makes the difference. Modena is where the Ferrari factory is located, its where the race track and test track is. Its intrinsically linked to Ferrari. Not everyone knows that but at least they can fall back on the fact Modena sounds cool.

I know its only a name, but its crap in my opinion. I genuinely liked Sea Lion, it was a nice twist but after that where do you go? Lion Fish, Lion Bar...
 
Anyone care to explain how these features work to improve the performance? (except AppNap and Accelerated Scrolling). Personally, this is what I wanted to see in OS X and we got it! :)

Image
I can not explain everything but here is memory compression:

You only have a limited amount of memory. But modern systems allow you to use much more than you have. How do they do this? Up until now, MacOSX did swapping to disk, wich basically means: Copy memory which was unused for a long time to the harddrive and free the space in memory for the application which needs it. Unfortunately, this is a very slow process, even with Flash drives.

It is much faster to keem data in memory as long as possible. That's what memory compression does: It uses a fast compression algorithm (presumably something like lzw) to shrink down memory chunks which have not been used recently and therefore frees up space for applications which need it. Now, compression only brings you this far. Sooner or later, your space in RAM will not be sufficient for compressing anymore and the system goes back to swapping.

How does this saves power? By using the whole IO including the harddrives much less and by reducing swapping alltogether. Not to forget all the hairs you keep on your head while not pulling them out because of frustration.
 
I don't want to keep going on about the crappy name, but there are still some wild cat names left, which haven't been used.

Cougar
Lynx
Wildcat
Bobcat
Margay
Asiatic Lion

to name a few...
 
The naming convention aside - the announced and demonstrated updates to Mac OS X were enjoyable and addressed many of the concerns some of us had regarding Mac OSX. The updates to Finder hit the spot - even if overdue. The tagging and searching functionality is outstanding.

The updates to Safari were outstanding as well and the speed and power management enhancements will have great impact on notebooks and laptops.

Also glad to see the cleaning up of the Calendar App and the announced upgrade to iWork coming later in the year. I am hoping and praying we will see multi-level filters and pivot tables.

I am glad that serious attention is paid to Mac OS X. Given all the hype about mobile devices seems to obscure the fact that the world still needs desktops to do real work and stuff for home.

Overall an enjoyable first day.

Agreed. I was really thinking Mac OS X was going to be put in the grave with such little updates, nothing new from iWork in a while, or even a decent iLife suite update.

With the new OS X and now iWork announcement, I feel OS X is strong again and will continue to be. Innovating a new Mac Pro assures me at least another 5 years of desktop computing platform from Apple.

----------

I don't want to keep going on about the crappy name, but there are still some wild cat names left, which haven't been used.

Cougar
Lynx
Wildcat
Bobcat
Margay
Asiatic Lion

to name a few...

I can guess Cougar was left out for the obvious reason. Lynx sounds like Lync from Microsoft. Margay and Asiatic Lion are less known. That leaves Bobcat and Wildcat. Do you seriously like either of those two options left? I sure don't.

I'm not saying Mavericks is great, because frankly, I hate it. I was hoping it would switch to OS XI instead and leave out the names.
 
Probably less than 1%.
And I'll guess 25%. Which of us is right and which of us can prove it if we're guessing percentages? And how many people is 1%? Do we know how many watched the keynote (globally)? Are you including those blogging, writing up articles, and all their readers?

However, even if you've made an accurate guess, remember: Apple has all summer to get people to make the connection THEY want them to make. Including commercials showing that beach if they want to go that way.

That 1% may yet grow and grow and grow.

And yes, "Mavericks" is a word with a connotation. So is "Mustang." Yet what do you think of when you hear it? The horse which was the original connotation of that word, or the car which appropriated that name? Percentage wise, how many people would still think of a horse? Most, I'm guessing, would think of the car. Meaning that the car company did a good job transforming that word from connoting a horse to connoting a car.

Also, the connotations of the word are immaterial when it comes to other languages--unless Apple plans on giving the OS different names for different countries (all bets are off in that case). Release "Mavericks" in China with that name and they will likely connect it only to the OS and a place with big waves. Untranslated into the Chinese word for "maverick," it so won't have any other connotations.

Which is all to say, don't jump to conclusions about what connotations "Mavericks" will have by September. I'm by no means saying this was a brilliant decision by Apple, but I don't think it's quite the failure everyone is making it out to be either. Remember all the doubts people had about the word "iPad"? That didn't stop it from becoming a best seller and game changer for Apple and, well, the world, did it?
 
A Sea Lion doesn't. In fact it reminds people of swimming with the fishes and I don't think that would be a good way to start off marketing a new OS.
Worse than that. Can you imagine the Microsoft commercials with a clown tossing his ball to a sea lion to balance on its nose? Or a sea lion at some water park playing horns?

No one wants to risk having their OS mocked as a trained seal in a circus.
 
And yes, "Mavericks" is a word with a connotation. So is "Mustang." Yet what do you think of when you hear it?

"Mustang" the horse has perfectly fine connotations. And of course Apple is going to do what they can to gain ownership of the name. The problem with Mavericks is that for many people it has fairly negative connotations, a movie from the 80s, and failed politicians. And I still don't see the reasoning behind a large number of people going to look it up - why do that when it's obviously a word?

Of course Apple can have a success regardless of the name. It's just easier to start with something neutral or original as opposed to something with baggage.
 
Appleseed is starting to get Safari 6.1 for ML. No sign yet of 10.9, hopefully soon.

Edit: 10.9 going out as well now.
 
Last edited:
Appleseed is starting to get Safari 6.1 for ML. No sign yet of 10.9, hopefully soon.

Edit: 10.9 going out as well now.

Yep, just got the email for 10.9, available through the MAS. I'm gonna partition my iMac drive and clean install 10.9 alongside ML.
 
lol I've never updated mac os before other than the dot releases from the mac app store. I have a backup. its a few hours old so i was thinking of updating it. I guess i shouldn't have put it in my last post.

I will reiterate my advice not to install it, both because nothing you've said indicates that you know how to do it (or how backups work: you should back up again if you've changed something since the last one and you want one of those changes saved) and because it's probably not stable enough yet for you to use as your primary OS.

I don't know what Apple has done to make normal people excited about operating systems, but they must be doing something right.
 
Perhaps 1% of the American public knows that Mavericks is some surf spot in California. I lived for years in the Bay Area and never heard of Mavericks.

The flip side of that is that I'm from Australia and when they mentioned that it was named after a location in California called Mavericks I knew exactly what they were talking about. We do have a very surfing oriented culture in general though so that might have something to do with it.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.