Apple, Google, and Microsoft Among Companies Signing New White House Climate Pledge

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, Jul 27, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple will join twelve other companies from across the country today at the White House in support of the American Business Act on Climate Pledge, which aims to tackle climate change head-on thanks to the backing of partners like Apple.

    The new pledge will cut nearly 6 billion tons of carbon pollution through the year 2030, "an amount equivalent to taking all the cars in the United States off the road for more than 4 years." Apple's addition to the pledge doesn't appear to include any projects debuting exclusively for the new initiative, but the company will seemingly continue to heavily support a positive environmental message, now in partnership with the White House.

    The other companies signing the pledge include: Alcoa, Bank of America, Berkshire Hathaway Energy, Cargill, Coca-Cola, General Motors, Goldman Sachs, Google, Microsoft, PepsiCo, UPS, and Walmart. By signing on as a partner, the companies are voicing support for a "strong" outcome for the climate negotiations in Paris this December, and promising an "ongoing commitment" to positive environmental action.

    In total, the American Business Act on Climate Pledge amounts to about $140 billion in environmental investments, with all of the participating companies estimated to generate more than 1,600 megawatts of new renewable energy. As the White House points out, the partnerships announced today "are only the beginning," with a second round of pledges expected to be announced sometime this fall.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Apple, Google, and Microsoft Among Companies Signing New White House Climate Pledge
  2. AngerDanger, Jul 27, 2015
    Last edited: Jul 27, 2015

    AngerDanger macrumors 68040


    Dec 9, 2008
    Regardless of what you think of climate change, those numbers seem really impressive (as is the $140 billion being spent on this).
  3. oneMadRssn macrumors 68040


    Sep 8, 2011
    Boston, MA
    Despite the attention we give them, passenger car's actually account for a pretty small percentage of greenhouse gas emissions overall. (transportation is 37% of greenhouse gas emissions, and passenger cars are 43% of that; so passenger cars are ~16% of greenhouse gas emissions.) Industry, construction, heavy shipping - those are the big polluters.

    Not saying this isn't a good step. But doing the equivalent of taking all cars off the road for 4 years isn't very impressive when put in context.
  4. Z400Racer37 macrumors 6502a

    Feb 7, 2011
    Am I the only one who has a problem with these climate change people going from "Global cooling" to "Global warming" to..... "Climate change"?? Like they couldn't figure it out, so they just say it just has to not stay the same every year and that's bad?

    Combating climate change...

    Attached Files:

  5. logicstudiouser macrumors 6502


    Feb 4, 2010
    Jeez! It is 2015 and anything related to climate change still has to be put in the restricted section. Ridiculous!
  6. Praxis91 macrumors regular


    Mar 15, 2011
  7. pdaholic macrumors 65816


    Jun 22, 2011
  8. ArtOfWarfare macrumors G3


    Nov 26, 2007
    We could put this a different way:

    On average, today cars in the US have an MPG of 25. To remove all cars from the road for 4 years through 2030 means we'll use 11 years worth of gas in cars in 15 years, so it's like spontaneously having all of the cars move to an average of 34 MPG.

    I feel like that's an easier number to comprehend and relate to. You know what it would take to take your current car and replace it with one with the new MPG. I'm actually thinking about going from my current car (MPG of about 25) to one with an MPG of around 45. Which makes the increase seem a bit pathetic and like ordinary progress.
  9. ArtOfWarfare macrumors G3


    Nov 26, 2007
    I felt the same way until I read this article on Wait but Why. You don't need to read the entire thing - just part 1:
  10. Benjamin Frost Suspended

    Benjamin Frost

    May 9, 2015
    London, England
    This is all well and good, but the truth of the matter is that there is no climate change to tackle.

    But as there is nothing interesting coming from these companies, they might as well divert attention away from their lack of innovation.

    We've had the Corporate Age. It's time for the Family Age.
  11. Mtmspa macrumors 6502a

    May 13, 2013
    Apple should stick to fixing their crap cloud services. Time to focus on what users want, not Obama's agenda. Gay rights and climate B.S. can wait until they stop sucking at software.
  12. cube macrumors G5

    May 10, 2004
    If this is serious, I expect devices to be more than just recyclable.
  13. Mr. Retrofire macrumors 601

    Mr. Retrofire

    Mar 2, 2010
    Climate change does not exist. Renewable energy is not an Apple invention, and therefore evil.

  14. AngerDanger macrumors 68040


    Dec 9, 2008
    Nobody at Apple is saying, "If only our hardware wasn't so recyclable and policies so non-discriminatory, we could optimize our iCloud code and make our services more efficient!" The programmers and administrators responsible for your dissatisfaction aren't the people signing this pledge.
  15. Robert.Walter macrumors 65816

    Jul 10, 2012
    Its easier for many of these companies as they aren't in the heavy manufacturing business.

    The biggest thing that software and service companies can do is be more efficient in their use of electricity and that's great.

    I was happy to see GM in the list but was surprised by Ford's apparent absence (especially because of Chairman Bill Ford being an ardent environmentalist.)
  16. iansilv macrumors 65816

    Jun 2, 2007
    Uhh... Tesla? The company that is single-handedly doing more to fix passenger car pollution than any other company out there? Were they not invited or something??!?
  17. Mtmspa macrumors 6502a

    May 13, 2013
    Efficient? How about they shoot for functional first?
  18. AngerDanger macrumors 68040


    Dec 9, 2008
    I find it functional and haven't read any headlines of widespread broken Apple services recently. I therefore think your alleged problems are conspiratorial, like all that gay rights and climate B.S. :p
  19. Mtmspa macrumors 6502a

    May 13, 2013
    Services were down for four hours last week.
  20. AngerDanger macrumors 68040


    Dec 9, 2008
    Fair point although they are functional now. You've yet to prove that Apple's political advocacy is responsible for diverting attention away from quality.
  21. 2457282 Suspended

    Dec 6, 2012
    I find it interesting that Apple is already ahead on emissions and energy. No agreement will come close to the almost 100% renewable energy that Apple is at already. Most of these other companies are signing up but are close to zero right now. My guess is that they are signing up so they can influence the conversation so that they don't have to actually do a lot. Maybe I am cynical and maybe the paris summit will be more than just fancy window dressing.
  22. iBlazed macrumors 68000


    Feb 27, 2014
    New Jersey, United States
    This was the same thing you said on the article about apple supporting the lgbt non-discrimination bill. Be more original.
  23. mijail macrumors 6502

    Oct 31, 2010
    And 16% is about 1/6 of the total. Not bad I'd say, and of course a good first step to prepare for bigger ones; even more so when it shows that technical companies care about the problem enough to put the money where their mouths are. So it nullifies one (more) excuse from the "doubters" – "bah, this can't be a big problem since no one is really doing anything".
  24. MikhailT macrumors 601

    Nov 12, 2007
    Like someone said, it is not impressive at all. Country to popular belief, cars are not the biggest pollution producer. One shipping container across the ocean can pretty much pollute as much as 50 million cars. The biggest pollution is in the background with shipping and transportation, including airlines.

    That's what you get from marketing and media who often doesn't know what they're talking about. Climate change is pretty much vague enough that it includes both processes of cooling and warning. Earth is not a static process, it changes based on thousands of feedback systems around the planet and many of them are meant to reverse one or another to keep them in balance. Hot water, the polar caps melt to cool it down. Volcanos are another natural feedback system to cool the planet by blanketing the sky with ashes for a few days and so on.

    Both global cooling and warning can occur in the same disastrous process before the planet becomes inhabitable for us. Before it gets really hot, it will get cold as heck as the current balance gets out of wreak.

    LMAO. Wow, placing your needs of critically unimportant software above actual human issues that is facing millions of people right now. Apple is simply pleading to do what it can to help with the climate change and to ensure people have equal human rights. It is not affecting their production of software, hardware and so on, these are entirely different people handling the external processes.

    That's pretty much it, it's just marketing at almost zero cost. They're already doing everything they said they were going to do for this.

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