I think Apple got it's MacBook Pro pricing wrong. Processor capacity does not double every couple of years now. The improvements in processors we used to see are no more. The technology has matured. Intel are making their chips more efficient, and less power hungry, not more powerful. The performance improvements for users are only incremental. It is true that the new MacBook Pros are smaller and lighter. It is true that smaller and lighter is important in a portable computer. But they were already pretty small and they were already pretty light. With these new machines, Apple are not selling twice the processing power in a smaller device. It's just slightly faster than last time, and slightly smaller. It's a slightly more modern computer. Therefore, in my opinion, the price points should have been kept exactly as they were. Phil Schiller says they are selling very well online. I believe him. After a delayed update there is pent up demand. And Apple's launch events are brilliant. Their marketing is brilliant. But once the excitement fades, and cooler consideration is given to them, I think a lot of people are going to realise their current machines are almost as fast, as the new ones, and negligibly bigger or heavier, and they are going to ask themselves do I really want to spend so much money to buy (pretty much) what I already have?