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Apple Had More Than 1 Million Card Activations During First 72 Hours of Apple Pay
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I've spent around 150 bucks over Applepay since getting it activated.
Not a lot, but when you consider the fact that I plan to use this service for years, and will use it for all my online transactions as I can to distance myself from PayPal...
On a long enough timeline, this could add hundreds of millions / billions of dollars annually to apple's coffers.
And when you just don't want to carry a bunch of cards around. Thin out the wallet. Plus security.
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One issue is the halo effect. If you get people who find it convenient, safer, and easier to use NFC/Apple Pay, they may just take all their business elsewhere, including prescriptions.
i have 3 cards but only activated 1 on
Pay----------
it does via
Watch
All Apple pay needs is the big grocery stores and pay at pump (no more zip code crap). That's really where most $ is spent.
I'm not sure that you will live on a long enough time line to add billions of dollars to the apple coffers by using apple pay.
I was traveling and didn't update iOS for a few days. So I'm not in those numbers. I've been activated for a few days but haven't run into any occasion to use it yet. I know I will be using it since security has been one of the reasons I don't use my credit card all over town.
Used it for the first time yesterday at Walgreens. It was a debit card and although it was easy, I did have to have interaction with the terminal verify after the fingerscan that I did want to use as credit. I guess ther is no setting for that on using debit cards, as I don't ever use my pin.
I agree but in the UK petrol stations don't allow you to use mobile phones at the pumps (risk of explosion... It's never happened as far as I know!) but you still get shouted at over the tannoy by the staff!
Nope. That's fuzzy math to the extreme. It's 1 million card activations -- not 1 million user activations. Most people have multiple CCs and just judging from my own actions, I activated 3 of 5 cards. So it's more like 200-300K, not all of which have a CVS or Rite Aid.
Next, personally, I'm not going to boycott any store just because they don't accept Apple Pay. That is totally irrational. I don't believe I'm alone. Only the most ardent Apple zealot would change buying habits on this issue alone.
I don't think Apple Pay at its infancy is going to alter where people shop unless there is a $ incentive. Its still at super geek stage where most people don't know it exists or not sure how it works and don't want to look like an idiot at check out fumbling around.
And if Rite-Aid started accepting Apple Pay I still would never go there. The stores near me are dirty and dated and they are even more overpriced than Walgreens. I simply have no reason to set foot in there.
Exactly! That's what I'm waiting for. Both my local banks are looking into it, but haven't committed yet.
I find that absolutely amazing.
The explosion potential is real and has happened in the U.S. with the phone ringing and igniting the vapor stream coming out of the gas tank as its being filled (was reading about such an instance the other day).
I agree, its definitely a short-sighted move.
They are okay now because NFC isn't part of the economic dna yet. As it gains traction and other mobile devices, such as androids begin to demand the service as well, things will change.
The only company that has stopped in their tracks and reversed a decision after almost going under is Netflix. I don't think it's anywhere that level but it may be something for them to look at. I guess Walmart is leading this resistance but what retail giant is in wide competition as them? There are others but none as huge so they can "afford" to play around.
CVS, Rite-aid, and Walgreens are in direct equal competition with each other so the impact of them resisting may have more of a bottom line impact.
You are over generalizing and incorrect in your assumptions. First, the reason many are boycotting is because Rite Aid and CVS have the technology and they turned it off. And the system they turned it off in favor of (bad grammar) isn't even available yet! It was a ******* move and it pissed off some very loyal customers - both iOS and Android users.
I'm moving over to Walgreens because of this. But, I will continue to shop at Publix, even though they are a CurrentC supporter, because they haven't done anything to piss me off (I've shopped there at the same store for almost 30 years). If they do something that is anti-customer, then I will make a different decision.
Exactly right. This is not a "we don't want to install this" mentality. This is a "We have had it all along. What? A company is taking advantage of this? TURN OFF NOW!!!11111" mentality.
Douche move on their part and I'll absolutely avoid CVS for it now. I'm barely there as it is!
Sound the alarms! We have an eMerchantC!
You set the default card, and that's the one that'll be charged from the lock screen. If you want to use a different card, you leave your finger off the TouchID, and the list of cards will pop up.
Yeah, I'd guess on average that most people activated two cards. Everyone I know with Apple Pay activated at least two. Some even as high as 4-5.
Me thinks you are the one over generalizing. Only the most zealous care that CVS or Rite Aid turned off their NFC... or even realized they had it in the first place. Actual # of people that signed up for Apple Pay is far less than the 1m # credit card activations. That's just math. But even if it were 1m. In a country of 240m adults, 1m is around .5%. Google Wallet's user base is pretty small too. Again, just math.
Bottom line here is that average tech-adverse person is not hot and bothered a store has or does not have NFC (or turned it off). Only certified geeks are right now. The average consumer isn't going out of the way or going to buy the same items at a higher $ to use it or prove a stupid point like "don't turn off my NFC!" like it was water. As the awareness of NFC grows and more phones have it things may change. To date thought NFC in the U.S. has been a dud.
Also your logic is a bit stilted. Publix didn't turn off their NFC because they never had it. If they had it they would have been pressed by MCX to turn it off, just as CVS and Rite Aid were. So a personal policy to boycott CVS or Rite Aid for a business decision that Publix also made (not use NFC) is incoherent just because Publix never had to make a decision to turn it off.
CVS and other retail pharmacies get plenty of revenue from over-the-counter medications and toothpaste, etc.
A while back, we took advantage of a 30% coupon to stock up and still spent several hundred dollars.
From the amount Apple will earn just from your transactions alone - I think they should give you all new iterations of iPhones of future for FREE.....