You mean this packaging...
Ask yourself when the iPhone came out and then when the HTC Desire came out.
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Apple Has an Unboxing Room to Test Hundreds of Variants of their Product Packaging
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You mean this packaging...
Ask yourself when the iPhone came out and then when the HTC Desire came out.
That video 
By the way I wonder, if Microsoft was using that very video to show their marketing staff how not to suck at packaging.... Why do they still suck at packaging?
When I looked at the Microsoft webcams in store last week they still looked like this. With some added holographic 'tape' to show that the camera was like... super great or something... I guess
By the way I wonder, if Microsoft was using that very video to show their marketing staff how not to suck at packaging.... Why do they still suck at packaging?
When I looked at the Microsoft webcams in store last week they still looked like this. With some added holographic 'tape' to show that the camera was like... super great or something... I guess
It doesn't matter. It's just packaging!
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By the way I wonder, if Microsoft was using that very video to show their marketing staff how not to suck at packaging.... Why do they still suck at packaging?
When I looked at the Microsoft webcams in store last week they still looked like this. With some added holographic 'windows' to show that the camera was like... super great or something... I guess
So how would you design it?
It is "just" packaging but my point was that you just easily dismissed their efforts because everyone else does it?
Lets not debate it though. It doesn't really matter.
My iPhone was packaged no different to my previous phone, HiPhone Pro bought in Shenzhen, China (small white box, everything packed tightly inside, what's more, the picture on the front of the box are also the same!)
You probably also didn't know that they have rooms where they test their own software on different systems. And yet, although that's more important to the entire user experience, nobody has ever written about that.
Microsoft even has full blown sound studios where they record their system sounds. Did you ever read a story about that? No. You actually have to read their job ads or watch some videos about other stuff that's going on at Microsoft to discover that.
Anyway. Apple have some nice packaging for their products. But I must say that the boxes for the iPhone or iPod Touch remind me more of Fahrenheit perfume boxes than they remind me of digital equipment...
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Yes. And then ask yourself when Douglas, Christian Dior, Calvin Klein and all the others came out... They "invented" that boxing style. Not Apple.
Upcoming book? I saw that book in Barnes & Nobles yesterday :O. Is it like a second edition or what?
You're a very Angry man aren't you.
Why would I care what MS do with their products on an Apple forum?
Those EDT's you just described just have white boxes. Not sure what your point is?
I don't know, I'm not a designer...
However I am a customer and I would say the Apple packaging is far superior. Some people at Microsoft must agree or they wouldn't have made that video, painstakingly showing the thought process that leads to such cluttered packaging. Or did you think they were serious? A system requirements fold-out flap.. Really
I thought at first this was an 'Unboxing Room' in a new Apple Store! I always open my laptops in the Apple Store so I can check for dead pixels (I'm not bothered about minor scratches or whatnot, but I am very fussy about the screen since I'll be looking at it all the time).
Doesn't surprise me that this exists, given that they give a lot of attention to packaging, they'll need this for that to happen.
Doesn't surprise me that this exists, given that they give a lot of attention to packaging, they'll need this for that to happen.
Yes but as other posters have mentioned, it has taken quite a while for others to emulate Apple's packaging, which means it is either worthy of respect or is a separate entity from the mass market's packaging. Which company goes as far as Apple to reduce it's packaging size to cut down on ecological footprints that others consider less important? In any case, the 'premium' that Apple charges for it's products can be justified IMO, and I'm willing to pay for it, knowing that they are willing to go to such great extent for their consumers, even taking into mind packaging which is usually the least on the buyer's mind.
Just my 2 cents worth.
I'm not much for gushing about Apple's attention to detail - although I enjoy the esthetic.
This thing about packing - pretty amazing. Clearly pathological - but amazing.
This thing about packing - pretty amazing. Clearly pathological - but amazing.
The time you bother unboxing your new Laptop in the store will soon be over when the retina display Laptops come out, no need to look for dead pixels since you won't be able to see them
The video was hilarious
You're welcome to not read this article if it grates you so much.
But then you're also welcome to not read criticism if it grates you so much.
If comments were only ever super positive and some might even say fawning or toadying then macrumors would be missing out on valid comments and insights about their editorial stance and their audience perceptions of it. We're all adults here and anyone who wants to create/publish what is, after all, an influential website must be capable of taking criticism on the chin.
Same here. It's the whole positive experience end-to-end. I could buy via Internet or the next discounter at the corner.
Or:
I go to an Apple Store, have friendly staff around, getting a nice Apple bag, have a good feeling when I leave (even when I spend a pile of money) and looking forward to unbox the new toy.
And while I unpack I can be sure every thing moves smooth in and out. It just handle well.
As you said: enjoy.
Yup; really funny video and nailed the reality.
you would wonder how important packaging is (in different cultures at least). Take Japan: sometime the wrapping is more important compared to the content; wrapping follows rules and rituals. It's not just packaging. Its is part of the content and the thoughts one spend to prepare the present (or product).
But hey: others like junk food ...
The time you bother unboxing your new Laptop in the store will soon be over when the retina display Laptops come out, no need to look for dead pixels since you won't be able to see them
If they do bring out a retina MacBook Pro, I imagine the dead/bad pixel policy will be very strict, like the iPhone 4, where they want their displays to have no dead pixels. I've lived with dead pixels in the past (bottom right of screen, not a big deal), but since the nearest Apple Store is a 40 min train ride away, I've always opened them up in store to give them a check over! The guys are usually more understanding when I tell them I stay in another city.
Wonder what the packaging will be like for a retina MacBook Pro?
Yet another example of Apple's attention to detail. End-to-end control and design of the User Experience.
This sort of perfectionism is rare. Which is why Apple's level of success is also rare. It's never *just* a box. It's never *just* a store. You start thinking that the seemingly insignificant is just.... insignificant, and before you know it, that ATTITUDE has spread to everything else you do. And then you're just an also-ran.
Yes, Apple gives enough of a damn about that they do, that even their packaging represents their philosophy. Even the colour of one of the "o"s in the Google logo, when appearing in and Apple interface, is of significance (as Jobs demonstrated.) Yes, it's not immediately noticeable, but when you let all the little things slide, those little touches, then eventually that attitude infects the big stuff.
Some people obviously don't get this. Yet they are drawn to Apple gear all the same, without knowing what part of their psyche Apple has impressed.
We need more Psych majors in here and fewer IT drones.
This sort of perfectionism is rare. Which is why Apple's level of success is also rare. It's never *just* a box. It's never *just* a store. You start thinking that the seemingly insignificant is just.... insignificant, and before you know it, that ATTITUDE has spread to everything else you do. And then you're just an also-ran.
Yes, Apple gives enough of a damn about that they do, that even their packaging represents their philosophy. Even the colour of one of the "o"s in the Google logo, when appearing in and Apple interface, is of significance (as Jobs demonstrated.) Yes, it's not immediately noticeable, but when you let all the little things slide, those little touches, then eventually that attitude infects the big stuff.
Some people obviously don't get this. Yet they are drawn to Apple gear all the same, without knowing what part of their psyche Apple has impressed.
We need more Psych majors in here and fewer IT drones.