Apple Has Given Up on the Vision Pro After M5 Refresh Flop

[gummybear2026]

AVP was a disaster from launch! It's a paper weight now.

 

[Pupi]

$3.5k and a considerable number of drawbacks... I was interested, but not "at any price" interested. Apple can't be serious in thinking something at that price point and weight in a niche category that historically has struggled to take off would have been a big success. Really thought they were just testing the waters before releasing a more affordable product.

 

[hieranonymous]

What the Apple Newton was to John Sculley, the Apple Vision Pro is to Tim Cook—an idiosyncratic product with some solid technological underpinnings and software concepts that was brought to market a generation too early.

It’s worth remembering that the Newton is why the modern ARM architecture exists at all. Sometime in the 2030s Apple will release something with Vision Pro DNA that will fulfill the promise of spatial computing. Right now the hardware is too over-engineered and cumbersome for casual use.

 

[rxp]

I’d be pissed if I purchased one of a dev that bothered to make apps for it. A lesson for future products - don’t bother developing until the platform is a success.

 

[CalMin]

Wow! I was looking at used AVP's on FB Marketplace this week and had I seen one for $1,500 or less I would have purchased it. Glad I didn't pull the trigger on it.

I still want one, but I'll at least wait for WWDC.

 

[Billy_Bob]

The overpriced Lisa never caught on, but it laid the groundwork for the eventual mass-market success of the Macintosh. Let's hope that Vision Pro is playing a similar role in laying the groundwork for a future Apple mass-market success in the augmented reality space.

 

[jonnyb098]

Putting a new chip in the stupid thing was never going to revive sales that never existed. It’s a flop because there’s little use case in spending $3500 to strap giant goggles to your face tethered to a battery pack. It’s hilariously useless as an everyday consumer product. We already went through this 15 years ago with google glass. No one wanted it. IF they can get all this tech into regular sized glasses there MIGHT be a market but even then it’s extremely risky especially in today’s world where we already have almost zero privacy.

 

[nortonandreev]

I don’t know what they were thinking… investing so much money into this.

 

[jz0309]

MacRumors has learned.

Any more detail??

I seem to recall articles from last year indication that the VPro team assigned to other projects, am I missing something?
Also, "giving up" vs deprioritize are different things.
but whatever, we'll see over the next couple/few years where we are really at

 

[M3Stang]

Unlike the Mac Pro it is still on sale... If they are selling it I wouldn't call it a flop like it's over for it. Maybe they will sell it like this another few years and make something better.

 

[lotones]

I still want one.

And seriously, just yesterday there was an article about hot the AVP has been used in hundreds of cataract surgeries in the last year. So it's apparently actually being bought and used for "professional" applications... consumer sales may not matter if more professional applications are found. Apple may already own the professional VR space.

 

[con2apple]

Is it just me, or do all of Apple’s products flop whenever the company jumps on a trend?
Mixed reality headsets, OS integrated AI, ultra-light phones, phone colors…

Everything that’s hyped up by unsocial media or the press but lacks a solid, long-term strategy.

And Apple’s approach only works in the long run.

 

[CalMin]

Did they seriously think M2 and the headstrap was the only issue, not the vr goggle format?

As for the price.. it’s still a useless device at $349

My guess is that they ran out of M2 chips. It was a lazy refresh - even though it did bring tangible benefits.

 

[Dirk Pieters]

It’s a flop. I knew it the moment I tried it on during a demo. What an uncomfortable headset. That lame battery pack. Desperately trying to find a proper ‘why’ to use it.

The entire battery ordeal makes me question the viability of something much smaller and thinner like glasses. I just don’t see glasses having anything near acceptable battery life.

 

[mozumder]

Pretty sure I'm the only person in the world that still uses it at any level. It pretty much replaced my desktop monitor and I can work in bed with a giant virtual screen. Laziness leads to real innovation.

 

[jz0309]

I was wrong then. I will readily admit to it.

Anyone know what tastes good with crow?

Put multiple jalapeños, the extra hot ones, in the pot with the crow feet, that'll numb your taste buds 😛 😱

 

[ifxf]

Was a waste and of scarce memory resources.

 

[poematik13]

We all knew it was DOA as soon as they announced the price.

 

[gummybear2026]

Was a waste and of scarce memory resources.

The rest waste was in R&D! At least 20 billion spent.

 

[Radon87000]

It bodes well for Apple that Ternus saw this coming a mile away.

 

[ghanwani]

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

From products on this list, Home Hub has the highest likelihood of never seeing light of day, followed by Vision Pro.

forums.macrumors.com

 

[Naraxus]

Put multiple jalapeños, the extra hot ones, in the pot with the crow feet, that'll numb your taste buds 😛 😱

I like jalapeños but nothing much hotter than chipotle. I have a friend that regularly eats ghost peppers like they're M&M's.....

 

[ghostface147]

Well that’s not a surprise.

 

[Karllake]

It's too early but the experience is nothing short of amazing... if it was 300g, thin and light for 999$ it would've been a hit IMO

Totally agree, so many feature choices are extravagant, front glass, front screen, even a core processor. I think a tethered version without audio or external screen would be a much better value proposition.

 

[Siriosys]

This thing is to personal computing what 3D TV was to home entertainment…….

Functional at best
A facial strap-on for geeks and early adopters at worst

The exception and single field that it has appeared to be successful in has been medical imaging, although AR Glasses could likely fill it’s space if done right.