AVP was a disaster from launch! It's a paper weight now.
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Apple Has Given Up on the Vision Pro After M5 Refresh Flop
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Pupi
macrumors 6502
$3.5k and a considerable number of drawbacks... I was interested, but not "at any price" interested. Apple can't be serious in thinking something at that price point and weight in a niche category that historically has struggled to take off would have been a big success. Really thought they were just testing the waters before releasing a more affordable product.
What the Apple Newton was to John Sculley, the Apple Vision Pro is to Tim Cook—an idiosyncratic product with some solid technological underpinnings and software concepts that was brought to market a generation too early.
It’s worth remembering that the Newton is why the modern ARM architecture exists at all. Sometime in the 2030s Apple will release something with Vision Pro DNA that will fulfill the promise of spatial computing. Right now the hardware is too over-engineered and cumbersome for casual use.
It’s worth remembering that the Newton is why the modern ARM architecture exists at all. Sometime in the 2030s Apple will release something with Vision Pro DNA that will fulfill the promise of spatial computing. Right now the hardware is too over-engineered and cumbersome for casual use.
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I’d be pissed if I purchased one of a dev that bothered to make apps for it. A lesson for future products - don’t bother developing until the platform is a success.
Billy_Bob
macrumors regular
The overpriced Lisa never caught on, but it laid the groundwork for the eventual mass-market success of the Macintosh. Let's hope that Vision Pro is playing a similar role in laying the groundwork for a future Apple mass-market success in the augmented reality space.
jonnyb098
macrumors 601
Putting a new chip in the stupid thing was never going to revive sales that never existed. It’s a flop because there’s little use case in spending $3500 to strap giant goggles to your face tethered to a battery pack. It’s hilariously useless as an everyday consumer product. We already went through this 15 years ago with google glass. No one wanted it. IF they can get all this tech into regular sized glasses there MIGHT be a market but even then it’s extremely risky especially in today’s world where we already have almost zero privacy.
nortonandreev
Contributor
I don’t know what they were thinking… investing so much money into this.
jz0309
macrumors P6
Any more detail??
I seem to recall articles from last year indication that the VPro team assigned to other projects, am I missing something?
Also, "giving up" vs deprioritize are different things.
but whatever, we'll see over the next couple/few years where we are really at
Unlike the Mac Pro it is still on sale... If they are selling it I wouldn't call it a flop like it's over for it. Maybe they will sell it like this another few years and make something better.
lotones
macrumors 6502
I still want one.
And seriously, just yesterday there was an article about how the AVP has been used in hundreds of cataract surgeries in the last year. So it's apparently actually being bought and used for "professional" applications... consumer sales may not matter if more professional applications are found. Apple may already own the professional VR space.
And seriously, just yesterday there was an article about how the AVP has been used in hundreds of cataract surgeries in the last year. So it's apparently actually being bought and used for "professional" applications... consumer sales may not matter if more professional applications are found. Apple may already own the professional VR space.
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con2apple
macrumors 6502
Is it just me, or do all of Apple’s products flop whenever the company jumps on a trend?
Mixed reality headsets, OS integrated AI, ultra-light phones, phone colors…
Everything that’s hyped up by unsocial media or the press but lacks a solid, long-term strategy.
And Apple’s approach only works in the long run.
Mixed reality headsets, OS integrated AI, ultra-light phones, phone colors…
Everything that’s hyped up by unsocial media or the press but lacks a solid, long-term strategy.
And Apple’s approach only works in the long run.
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CalMin
Contributor
My guess is that they ran out of M2 chips. It was a lazy refresh - even though it did bring tangible benefits.
Dirk Pieters
macrumors 6502a
The entire battery ordeal makes me question the viability of something much smaller and thinner like glasses. I just don’t see glasses having anything near acceptable battery life.
Pretty sure I'm the only person in the world that still uses it at any level. It pretty much replaced my desktop monitor and I can work in bed with a giant virtual screen. Laziness leads to real innovation.
jz0309
macrumors P6
Put multiple jalapeños, the extra hot ones, in the pot with the crow feet, that'll numb your taste buds 😛 😱
Was a waste and of scarce memory resources.
We all knew it was DOA as soon as they announced the price.
The rest waste was in R&D! At least 20 billion spent.
It bodes well for Apple that Ternus saw this coming a mile away.
Naraxus
macrumors 68030
I like jalapeños but nothing much hotter than chipotle. I have a friend that regularly eats ghost peppers like they're M&M's.....
ghostface147
macrumors 601
Totally agree, so many feature choices are extravagant, front glass, front screen, even a core processor. I think a tethered version without audio or external screen would be a much better value proposition.
Siriosys
Contributor
This thing is to personal computing what 3D TV was to home entertainment…….
Functional at best
A facial strap-on for geeks and early adopters at worst
The exception and single field that it has appeared to be successful in has been medical imaging, although AR Glasses could likely fill it’s space if done right.
Functional at best
A facial strap-on for geeks and early adopters at worst
The exception and single field that it has appeared to be successful in has been medical imaging, although AR Glasses could likely fill it’s space if done right.